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One thing I really believe about this. With every delay, Apple has had more time to make sure that when this thing comes out, it’s going to BLOW everyone’s mind. And all the naysayers are gonna be drooling to get one. It doesn’t matter if the first iteration is a professional level device, consumer device, or somewhere in between. With time, Apple will release a range of devices and price points, as they always do, and blanket the world in xR. V you real soon. 😅
 
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Apple's headset is expected to be an expensive, niche product, with Kuo forecasting that the company will ship fewer than 500,000 headsets in 2023.
You're calling 1/2 a million sales in 1 quarter niche? Any company would die to have this amount of sales for this short a period. Just like the iPad is niche and the Apple TV is a school project? Sometimes the guff is even too much for me 🤦‍♂️
 
Can we just stop with these stories already. Here’s the problem with society and the media making fake stories up and posting as legit is actually causing people to be left disappointed or p offed with the company when it don’t get announced.
Seriously, this is a rumor site. The whole point is to report on things that are only partially known. It also isn’t made up. There are very real developments in the supply chain related to the product. You seem to weirdly be conflating this with politics. The commonly reported issue in society/media is activist narratives (the so-called fake news), but that isn’t an issue at an apolitical site like this.
 
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The way I look at it is, the technology isn't advanced enough for a wear-anywhere AR device that could pass as a normal, if bulky, pair of glasses/sunglasses. So any AR device would be something you wear at home or at the office.
If you have a device that you aren't going to be wearing while out and about in the public, you may as well have a VR headset, because devices like Hololens or Magic Leap are aren't going to match the visuals from a VR headset.

I expect Apple to have best-in-class passthrough capabilities, though, using a combination of video and 3D scanning to bring the real world into the virtual world. I've done photogrammetry of the room I use VR in and was able to line up the real and virtual worlds very effectively. It took quite a lot of time to generate the models, and the virtual model didn't update to match changes in the real world, so it was more of a proof of concept, but if Apple can get close enough in real time, it will come a long way towards making VR use possible without shutting out the real world.

To get real work done, you'll probably want a real keyboard. You may be able to forgo the mouse with good enough eye and hand tracking.
Why complicate things?
A see-through display would solve this issue instantly.
Also, seeing the world through cameras would have precisely the result of shutting you out of reality, no matter how good camera and displays are. You’d still be looking the world at a few centimeters ‘ distance instead of the real thing.
 
Can we just stop with these stories already. Here’s the problem with society and the media making fake stories up and posting as legit is actually causing people to be left disappointed or p offed with the company when it don’t get announced. VR headsets are dying they are lacking and not taken off to the general public , apple focus on the general public they focus more on the general public rather than high end clients with one or two products being the expection. This “ rumour “ about VR/AR headsets with it’s on Os has been doing the rounds since 2015 .. it’s 2022 now and in 2023 this rumour will still happen. Apple are not making a A/R headset cause no one wants it. A/R isn’t even getting talked about now with the iPhone cameras at conferences anymore , nor are companies making apps and games that use the AR system, more and more shopping apps are moving back to traditional apps that’s easier to use. AR was spoke about in 2015/16/17 it died at conferences in 2020 .. give it a rest with these stories
I’m sorry but how can anyone disagree with this. This is fact. Apple AR headset has supposed to be in development since 2015. It’s nearly 10 years later and it’s still not shown. Not only that AR was the big revolution in the camera in 2017, fast forward to the last 4 conferences they don’t show any AR with the camera on stage when shown off the iPhone , AR had guys on stage shown off Lego and shopping experiences now it’s all about the picture quality with camera and way to improve the lighting. All of apples conferences since 2020 have focused on general public messaging , home pod mini , Apple Music , social media add ins, more ways to interact with texts etc. they now focus the iPad Pro and Mac Pro to high end users. If people are actually disagreeing with this then they aren’t apple fans or watch the actual conference. 2023 we will hear that AR is now 2024 … just look at VR and AR across the boarder more companies are leaving it in dust and
Seriously, this is a rumor site. The whole point is to report on things that are only partially known. It also isn’t made up. There are very real developments in the supply chain related to the product. There isn’t an issue with the news making things up. Sounds like your confused with the so-called fake news that refers to activist narratives. That isn’t an issue at an apolitical site like this.
fake news is rumours lol 😂 it’s just a fancy word used by media. Fake news = rumours, and this is not the only website that’s posting about AR and it’s OS and you can’t just start by saying this is a rumour site and then claim it’s real. There is no proof , it’s all just a bunch of internet people claiming they have a source. No one has seen it , no one has tested it , no one has development kits , app developers don’t even have it, it’s not in my code for upcoming software or anything. This AR crap has been doing the rounds since 2015 , when VR started to hit. News flash apple don’t even mention AR with their cameras on the iPhone anymore at conferences .. so that just tells you it’s BS news. A rumour site posting a rumour that’s supposed to be real .. yeah cause that’s legit
 
I’m sorry but how can anyone disagree with this. This is fact. Apple AR headset has supposed to be in development since 2015. It’s nearly 10 years later and it’s still not shown. Not only that AR was the big revolution in the camera in 2017, fast forward to the last 4 conferences they don’t show any AR with the camera on stage when shown off the iPhone , AR had guys on stage shown off Lego and shopping experiences now it’s all about the picture quality with camera and way to improve the lighting. All of apples conferences since 2020 have focused on general public messaging , home pod mini , Apple Music , social media add ins, more ways to interact with texts etc. they now focus the iPad Pro and Mac Pro to high end users. If people are actually disagreeing with this then they aren’t apple fans or watch the actual conference. 2023 we will hear that AR is now 2024 … just look at VR and AR across the boarder more companies are leaving it in dust and

fake news is rumours lol 😂 it’s just a fancy word used by media. Fake news = rumours, and this is not the only website that’s posting about AR and it’s OS and you can’t just start by saying this is a rumour site and then claim it’s real. There is no proof , it’s all just a bunch of internet people claiming they have a source. No one has seen it , no one has tested it , no one has development kits , app developers don’t even have it, it’s not in my code for upcoming software or anything. This AR crap has been doing the rounds since 2015 , when VR started to hit. News flash apple don’t even mention AR with their cameras on the iPhone anymore at conferences .. so that just tells you it’s BS news. A rumour site posting a rumour that’s supposed to be real .. yeah cause that’s legit
I am tired of Ming-Chi Kuo's assumptions. years ago he was good. now not so much!
 
If this is a product, it sure is gonna have to have a lot more and better software than basically everything I’ve seen in AR/VR to this point
 
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An AR/VR device will require new hardware/OS/software/services. I don't think Apple would justify doing all those things for a lower volume device that they don't intend for consumers. It's possible they'll target professionals first, but only if they have a plan to bring it to a much wider audience within a couple years.
Exactly. This is a long game. Apple invested significantly more in this than the Apple Watch. It will be a mass volume product eventually. This is one of those technologies that will eventually bankrupt companies caught sleeping behind the wheel much like what happened to blackberry. In 10 years we may see companies that didn’t invest in this space lose relevance.

Apple has 1000s working on this. They have special components being built in the supply chain. This is definitely real. It is weird to see so many haters here.
 
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Why complicate things?
A see-through display would solve this issue instantly.
An AR headset will need pretty much the same suite of sensors. The biggest issue with see-through AR right now is that it has a much lower field of view, and of course, lower contrast, since you can't make an image darker than the environment around you.
Also, seeing the world through cameras would have precisely the result of shutting you out of reality, no matter how good camera and displays are. You’d still be looking the world at a few centimeters ‘ distance instead of the real thing.
Anytime someone mentions the displays being a "couple of inches" or "a few centimeters" away from the eyes as a problem, it shows me that they have no idea how VR/AR works. When viewing a virtual reconstruction of a real environment, everything in the reconstruction looks like it's at the same distance as the real equivalent.


If your primary focus is the virtual content, VR with passthrough offers the best quality. I'd only want see-through AR if my primary focus is on the real world, like if I want instructions for a task I'm doing, like cooking and I want instructions, or I want someone offsite to walk me through a repair.
 
Not only that AR was the big revolution in the camera in 2017, fast forward to the last 4 conferences they don’t show any AR with the camera on stage when shown off the iPhone , AR had guys on stage shown off Lego and shopping experiences
That's because phone/tablet "AR" isn't a good experience. I've spent well over 1000 hours in VR. I've spent maybe 5 hours total playing AR experiences on phones and tablets.
 
If the main competitors in this arena are Meta, Sony and Apple, my money is on Apple dominating. What does that look like? I have no idea.

Apple has largely dominated smart phones in America (AFAIK), but they haven’t dominated the hardcore gaming or even social media categories.

I feel like Meta has the social media crowd (in theory), while Sony has a good handle on gaming. But do either of them have the “wow” factor that Apple tends to bring to their most ambitious product categories? Not in my opinion.

Apple will have to offer something unique to the experience, which they usually do (despite what the naysayers will have you believe).

Make no mistake, someone will have to conquer the VR/AR war. It cannot remain fractured if it is expected to succeed long-term. Look at the battle between HD DVD and Blu-ray. Someone has to dominate, or nobody will be a true sucess.

Apple (okay, Tim Cook) seems invested in AR at least. Time will tell if that interest transforms into obsession and if that obsession will prove worthwhile.

Apple will need to figure out how to properly promote the AR/VR experience, because so far, they’ve only given us little tastes at various Apple Events. Nothing to truly stick in our memories. They will need to find a way to present it in such a way that it seems magical/essential.

I’m interested in it already, thanks to Ready Player One, which was trying to present such a future as dystopian. Sorry, Spielberg, as soon as you placed a bunch of recognizable pop culture icons into a virtual realm and proposed a reality where people could play a game and make a living off their skills, I was sold on it.

So, I guess what I’m saying is, I can’t wait for Apple be the ones to convince me to part with my money for this experiment.
 
Thats fairly close to their competition. Look at the prices for Magic Leap 2 from their online store
List USD $3,299.00 to $4,999.00
Given the medical usage they pitch along with business uses, its not going to be a tech toy.


Very unlikely. Apple is consumer device producer. Except for Mac Pro, Apple Studio Display XDR, the golden Apple Watch Series 1 and some other exceptions throughout the years, all Apple products are priced for the mass market. If the headset is aimed to be groundbreaking product and Apple's bet on future of technology, they cannot price it out of the reach for the vast majority of their target public. Anything above 1400$ would be a niche product in terms of sales volume, and Apple doesn't make money out of niche products. My guess is something in the range of 799-899$ for the base product, and 1199$ for a pack with some very nice to have accessories. If we take Apple historical price strategy with new products such as the iPhone, the iPad, the Apple Watch, the Air Pods, it always a bit more expensive of the next best in class product currently in the market but it is not more expensive that the existing professional-grade products. If Apple wants to charge anyone 3599$ for their VR/AR headset, it should be some jaw-dropping product and I don't think the state of technology in terms of semiconductors, displays and batteries is available for this kind of product. IMO Apple will be very aggressive with its pricing strategy in order to reach as much consumer as possible in order to bring the VR/AR experience to the masses.

So not a consumer device whatsoever.

I say $999 and it'll still be too much for decent market sales.
Don't get me wrong, this assumption is compared to other high-end, the likes of Magic-Leap, which is clearly mentioned by @Realityck, which is what I think Apple's direction could possibly be.

I would like it very much at a lower price and put it at the price range of the likes of Quest 2, VIVE etc $500 - $2000.

Again we are all just speculating prices, comparing to other VRs and features.
 
I would never wear something like presented by this picture. Strange masochist device.
 
Wait... how do "software related issues" allow the device to launch in 1H but not ship in mass quantities until 2H?

If there is a delay like this, the only logical reason is that there is a problem with getting enough components.

If it's a SW issue, then the device can't ship period.

What am I missing?
 
As I asked before.
If you are a 3rd party developer then why are you going to pump in millions? to develop software for this?
What's your software sales going to be?

We know at this price (if this price is true) it's not in any way a consumer product.
So any market to buy your software is going to be very small.

The only way for this to make sense would be, Apple release a very high end expensive model such as the one that's been rumoured, and then the devs can get to work building software.
But alongside this must be the promise and specs of the much cheaper consumer model to follow.

You'd can't get dev's to build apps on a dev unit, unless the abilities of the consumer unit are disclosed also so you know what to build for.

And what would be the point in releasing a high end dev model that can do things the follow up consumer unit won't be able to do?

You don't give devs PS5 or Xbox dev kits to build games on, unless the final products being planned for sale are able to perform the same.

I'm puzzled by the plan here.
Perhaps there will be two models?
Perhaps it will be far cheaper to kickstart the product line?
Perhaps Apple has no intention for a consumer model for years to come?
 
I am tired of Ming-Chi Kuo's assumptions. years ago he was good. now not so much!
iPhone yeah he’s pretty much good simple because manufactures and apple themselves let things out like phone shape etc to gain an insight into how it will sell. All business leak things to media or suppliers. But the whole AR/VR stuff is just a joke now, it’s like the apple car too. Ended up just a revamped apple car play, AR and VR are not on apples radar until it becomes mainstream, apple have always been late to the party and take things and make it work.
If this is a product, it sure is gonna have to have a lot more and better software than basically everything I’ve seen in AR/VR to this poi
That's because phone/tablet "AR" isn't a good experience. I've spent well over 1000 hours in VR. I've spent maybe 5 hours total playing AR experiences on phones and tablets.
AR and VR are small market , it’s not main stream. General public don’t want to sit with headsets on watching and doing things with VR and people don’t want to sit and use AR on their phones they would rather make daft tik tok videos and take selfies or call people and WhatsApp people. It’s actually hilarious that people on this site believe these “ rumours “ as if it is legit breaking news. apples confrenve will happen in June and there will be no AR news , then the stories will start for a conference in September, again no news , then an October/November event and there will be no AR news. AR and VR is like 3D .. honestly maybe people should get off this site and actually look at what’s infront of them or better yet watch what apple have been announcing the last 3 years and you can clearly see the direction they are going and products they are not going to introduce
 
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There is a need for a headset for pro users now. It needs to be more time for content to be built for a consumer headset. I expect this will be a pro / enthusiast focused headset with a consumer focused one coming a year or two later. This will likely be the Mac Pro of the line up.
That might be true but when has Apple ever taken that approach with a new product? The Apple 1 wasn't really geared towards "professionals". The original Mac wasn't geared towards professionals. The iMac, iBook, iPod, iPhone, iPad, and more weren't geared towards professionals. The first computers with the M1 weren't the high end "pro" devices.

Again, Apple could aim first for the "pro" market but that generally goes against their long history of consumer first. You could absolutely be correct but it just would be surprising given Apple's history.
 
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They need to get the SDK out there in Jan so there will be apps for it when released. Otherwise it will be a whole bunch of nothing
 
If the main competitors in this arena are Meta, Sony and Apple, my money is on Apple dominating. What does that look like? I have no idea.

Apple has largely dominated smart phones in America (AFAIK), but they haven’t dominated the hardcore gaming or even social media categories.

I feel like Meta has the social media crowd (in theory), while Sony has a good handle on gaming. But do either of them have the “wow” factor that Apple tends to bring to their most ambitious product categories? Not in my opinion.

Apple will have to offer something unique to the experience, which they usually do (despite what the naysayers will have you believe).

Make no mistake, someone will have to conquer the VR/AR war. It cannot remain fractured if it is expected to succeed long-term. Look at the battle between HD DVD and Blu-ray. Someone has to dominate, or nobody will be a true sucess.

Apple (okay, Tim Cook) seems invested in AR at least. Time will tell if that interest transforms into obsession and if that obsession will prove worthwhile.

Apple will need to figure out how to properly promote the AR/VR experience, because so far, they’ve only given us little tastes at various Apple Events. Nothing to truly stick in our memories. They will need to find a way to present it in such a way that it seems magical/essential.

I’m interested in it already, thanks to Ready Player One, which was trying to present such a future as dystopian. Sorry, Spielberg, as soon as you placed a bunch of recognizable pop culture icons into a virtual realm and proposed a reality where people could play a game and make a living off their skills, I was sold on it.

So, I guess what I’m saying is, I can’t wait for Apple be the ones to convince me to part with my money for this experiment.
Apple have dropped the VR and AR experience , since 2019 they stopped mentioning it at their phone conference , they didn’t even discuss AR with the iPads with M chips. Meta are pulling out of the VR space and Sony are building PSVR 2 to a limit number behind a Sony pay wall and not even selling it to general public through general stores. VR and AR are slowly dying they are aiming VR at buisness to help them with things not general public. Apple are not making VR or AR cause their audience has shifted not only that the market trends have shifted and more and more people are using the phones for simple tasks and more social media. Just look at IOS 16 and iPad 16 the OS is aimed at multi tasking and focus on east of use and integration with work. The mac is now going to way to interact with the phone and allow easy communication with apps and devices and soggily
They need to get the SDK out there in Jan so there will be apps for it when released. Otherwise it will be a whole bunch of nothing
there is no SDK at all, it’s made up rumours by this site. Honestly it’s actually laughable that you lot are gullible and believe this. Since 2015 the SDK was supposed to be in developers hands, since 2015 AR was going to be announced for next year. It’s now late 2023 so that means it will be the same story next year
 
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