If the main competitors in this arena are Meta, Sony and Apple, my money is on Apple dominating. What does that look like? I have no idea.
Apple has largely dominated smart phones in America (AFAIK), but they haven’t dominated the hardcore gaming or even social media categories.
I feel like Meta has the social media crowd (in theory), while Sony has a good handle on gaming. But do either of them have the “wow” factor that Apple tends to bring to their most ambitious product categories? Not in my opinion.
Apple will have to offer something unique to the experience, which they usually do (despite what the naysayers will have you believe).
Make no mistake, someone will have to conquer the VR/AR war. It cannot remain fractured if it is expected to succeed long-term. Look at the battle between HD DVD and Blu-ray. Someone has to dominate, or nobody will be a true sucess.
Apple (okay, Tim Cook) seems invested in AR at least. Time will tell if that interest transforms into obsession and if that obsession will prove worthwhile.
Apple will need to figure out how to properly promote the AR/VR experience, because so far, they’ve only given us little tastes at various Apple Events. Nothing to truly stick in our memories. They will need to find a way to present it in such a way that it seems magical/essential.
I’m interested in it already, thanks to Ready Player One, which was trying to present such a future as dystopian. Sorry, Spielberg, as soon as you placed a bunch of recognizable pop culture icons into a virtual realm and proposed a reality where people could play a game and make a living off their skills, I was sold on it.
So, I guess what I’m saying is, I can’t wait for Apple be the ones to convince me to part with my money for this experiment.