the wealthy need to start putting their hands in their wallets more then because due to worsening economic conditions in many countries the none wealthy are having to make dire decisions, pay for gas/electric and food or buy an iphone. Whilst some will risk it all and buy an iphone i feel the majority will opt for gas/electric and food. This will obviously have an effect on the number of iphones being sold, not many in my opinion as economic conditions worsen.