Kuo: Apple to Increase Prices of iPhone 14 Pro Models

[TheYayAreaLiving 🎗️]

If this price change rumour is true, I guarantee you apple didn’t make this decision in a vacuum without careful consideration and modelling. They already know with a high degree of accuracy what this price change will do to their bottom line, and if it wasn’t in their best interests that wouldn’t go near it.

I agree. What Tim Cook said in 2020. There is an iPhone for everyone.

Tim Cook: 'There is an iPhone for everyone'

Apple's quarterly earnings call gives us a chance to glimpse into the inner workings of the company, and last night's call was no exception.

www.zdnet.com

 

[compwiz1202]

The concept of inflation sparks many interesting conversations.....when I was a kid, my mother always complained...."this is terrible, when I was your age, milk was only .05 a quart and bread was .03" yeah okay ma, but you were only earring $30.00 per week.

The other crazy thing is if you watch iPhone prices over time, prices began rising sharper once installment plans were started. And they are sort of right on the prices thing since expenses have way outstripped wages over time.

 

[Apple Knowledge Navigator]

No more royalties from Lightning, we said.

Just increase the price, they said.

 

[jz0309]

If you expected otherwise… look at what’s going on in the world right now

 

[tigres]

funny how Tim, the supply chain genius who has scaled production for the last 10+ years can't push those cost cutting savings back to his user base. I get it, inflation, but it could be presumed that with their buying power this does not default to an increase to their user base.

 

[docbop]

Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.

Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.

In the United States, the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If there were to be a 10% price increase to the Pro models, the iPhone 14 Pro could start at $1,099, while the iPhone 14 Pro Max could start at $1,199. However, the exact price increase for the Pro models remains to be seen.

https://twitter.com/x/status/1557384834548629506

Key new features rumored for the iPhone 14 Pro models include a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, an upgraded 48-megapixel rear camera lens with support for 8K video recording, and an always-on display that shows the time, date, battery percentage, and iOS 16's new Lock Screen widgets.

Apple is expected to announce the iPhone 14 lineup in September as usual.

Article Link: Kuo: Apple to Increase Prices of iPhone 14 Pro Models

I was saying the difference in iPhone 13 and 14 was more of just an Update not an Upgrade, but now they are giving it an Upgrade price. Apple never met a profit margin they thought was too big.

 

[cvam1985]

Buy used. Won’t somebody think of the climate change?

 

[subi257]

The other crazy thing is if you watch iPhone prices over time, prices began rising sharper once installment plans were started. And they are sort of right on the prices thing since expenses have way outstripped wages over time.

They also got noticeably higher when the carriers stopped subsidizing them with a contract renewal. Used to be, "re-up" your contract and you were entitled to a phone upgrade...at a low cost.

 

[webkit]

It's crazy how iPhone was only $499 in 2007.

$499 for the 4GB iPhone at launch but that was with a 2 year AT&T contract. Back in 2007, AT&T was typically discounting phones $150 to $200 when purchased with a 2 year contract which means the true retail price would've been more like $649 to $699.

$649 to $699 after adjusting for inflation would be around $925 to $996 today. That makes the expected $829 price for a 128GB iPhone 14 seem like a bargain by comparison.

 

[w5jck]

My magic crystal ball says Kuo and Gurman will puke out a lot of obvious predictions that a moron could get right claiming they have "special knowledge", and then the people who read these predictions will magically forget the huge numbers of incorrect ones these guys make.

 

[Devyn89]

But when inflation goes back down, do you think the price of the devices will go back down? Nope. Its greed on Apples part.

Why ya'll acting surprised that corporations are greedy? Not saying it's a good thing at all but it's not like Apple is the only greedy corporation in the world. Their legal obligation is to maximize profit for shareholders because our economy is stupid and based on constant growth.

 

[TheYayAreaLiving 🎗️]

$499 for the 4GB iPhone at launch but that was with a 2 year AT&T contract. Back in 2007, AT&T was typically discounting phones $150 to $200 when purchased with a 2 year contract which means the true retail price would've been more like $649 to $699.

$649 to $699 after adjusting for inflation would be around $925 to $996 today. That makes the expected $829 price for a 128GB iPhone 14 seem like a bargain by comparison.

Nicely said! Thank you!

 

[ian87w]

Didn't everybody know about this already? The question is not about the Pro, it's whether the regular non Pro models would also get a price bump or not. Geez Kuo, get on with it.

 

[Shirasaki]

But when inflation goes back down, do you think the price of the devices will go back down? Nope. Its greed on Apples part.

What’s worse, when inflation goes down, apple will jack up the price even more, citing nonsensical reasons trying to justify price increase.

 

[nvmls]

I predict they will lower prices and include a five guys coupon with the Pro.

 

[Macative]

Disgusting and disgraceful. Their greed knows no bounds.

 

[crsh1976]

They dont have to "find a way". Samsung literally just released their updated Flip and Fold 4 at the same price point as the 3. They didn't cut corners. They improved their devices.

Why cant apple? Again, its greed.

Same price with the same features (and more) = reduced margins in this inflationist economy

We know Apple sells products with very comfortable margins, hence their year on year record profits, so they can stomach increased costs if they're willing to accept slightly lower margins.

It's not that Apple can't do it, they just won't go for it.

 

[Mr. Dee]

Considering how long people keep these devices and how often they are used, it’s not surprising they are raising prices.

This might trigger the need to introduce the subscription this fall. Because for many, it might be a turn off.

 

[orbital~debris]

Hardware subscription = you don't own it, you rent it.

This perfectly goes perfectly with WEF's message: you will own nothing and like it.

And renting something, if it's made clear to customers who may not fully understand they won't own it, can be a useful tool to obtaining something you'd otherwise be unable to afford.

Also for others reading, I thought it was worth addressing the WEF reference you made:

The WEF does not have a ‘stated goal’ to remove everyone’s private property by 2030. As addressed in previous Reuters fact checks, these claims likely originated from a WEF social media video from 2016 that stated eight predictions about the world in 2030, including: “You’ll own nothing. And you’ll be happy. What you want you’ll rent, and it’ll be delivered by drone.” (here)​

​

Danish politician Ida Auken, who wrote the prediction in question (here), said it was not a “utopia or dream of the future” but “a scenario showing where we could be heading - for better and for worse.”​

In a written update, she clarified that the piece aimed to “start a discussion about some of the pros and cons of the current technological development. When we are dealing with the future, it is not enough to work with reports. We should start discussions in many new ways. This is the intention with this piece.”​

In the past, false claims about the WEF have been conflated with conspiracy theories about the United Nation’s ‘Agenda 30’ framework (here and here), which is a set of Sustainable Development Goals devised in 2015 at the United Nations General Assembly (sdgs.un.org/2030agenda). They are freely available on government websites and outline objectives like ending poverty, which includes the goal making property ownership available to all:​

“By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance.” (scroll to goal 1.4)​

VERDICT​

False. The World Economic Forum does not have a stated goal to have people ‘own nothing and be happy’ by 2030. Its Agenda 2030 framework outlines an aim to ensure all people have access to ownership and control over land and other forms of property.​

— Source: https://www.reuters.com/article/uk-factcheck-wef-idUSKBN2AP2T0

 

[webkit]

What’s worse, when inflation goes down, apple will jack up the price even more, citing nonsensical reasons trying to justify price increase.

There have been plenty of times when Apple has kept prices the same or even lowered them including during periods of higher inflation e.g., launch prices for the 128GB and 256GB iPhone 13 and 13 mini in 2021 were $50 lower than the 128GB and 256GB iPhone 12 and 12 mini prices the year before.

 

[fishmoose]

funny how Tim, the supply chain genius who has scaled production for the last 10+ years can't push those cost cutting savings back to his user base. I get it, inflation, but it could be presumed that with their buying power this does not default to an increase to their user base.

Its been pointed out by economists that inflation seems to get worse due to companies raising prices more then they need to in order to mitigate costs. https://www.cbsnews.com/news/retail-price-gouging-lowes-amazon-target-accountable-us/

Apple may well be inflation resistant, but by raising prices they can increase their margins.

 

[ofarlig]

So I’m guessing they increase prices for everything this year and nothing new will come to the products? Seems like that is Apple lately, a copy paste from last year for a higher price.

 

[Armada2]

What a joke. Increase price and that price will stay like that forever and then increase again, it has nothing to do with Inflation. So let's see if people are willing to buy one at increased price and pay for other Apple products when energy bills and food prices are increasing.

 

[DrJR]

Prices on everything will continue higher, and ability to get credit will squeeze tighter compounded by rising interest rates. If they have any foresight at all I'm not sure why they would lend to a mostly bankrupt public. I wonder if they will have payment plans......

 

[richpjr]

I used to upgrade every year, but as the innovations slow and prices skyrocket, it is getting harder and harder to justify annual upgrades, even being a big Apple gadget person. Unless there is a heck of a trade in offered this fall, I'll likely pass. Dropping well over $1200 for an upgraded Pro Max is just hard to get excited about.