Do you also believe iPhone 5c wasn't intended as a low-cost phone because the press release didn't mention price? Apple thought people wanted plastic instead of aluminum?
Apple Introduces iPhone 5c—The Most Colorful iPhone Yet
All-New Design, Packed with Incredible Features in Five Gorgeous Colors
CUPERTINO, California—September 10, 2013—Apple® today introduced iPhone® 5c, featuring an all-new design, packed with incredible features in five gorgeous colors—blue, green, pink, yellow and white. iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight® camera—all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime® HD camera, and iOS 7, the most significant iOS update since the original iPhone.
“iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.”