Microsoft famously scoffed at the phone without the keys.
Nokia sold a lot of cellular phones.
Blackberry touched on greatness, but lacked vision for the future.
IBM - I don't even know what phone IBM produced.
Ericsson - yes, I guess so, if you say so.
All these other companies are great companies but anyone can see that Apple has taken the smartphone way beyond what any of these other companies dreamed of doing, and Apple continues to innovate.
Maybe you cannot appreciate it, or maybe you have an opinion, but as a stockholder, I am being rewarded for realizing that the present and the future belongs to Apple for the next several years at least. Apple has really changed the world. Not Blackberry et al. Apple.
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What is your point anyways?

. What purpose?