Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments
- Thread starter MacRumors
- Start date
- Sort by reaction score
Agreed. I used SEs for a long time and upgraded to a 13 Mini. No plans to upgrade for now, but I'll be curious to see how things look in 1-2 years. Putting the 3nm A17 into the SE or Mini would alleviate the battery issues with that size.
Small size and price are very important to me. The only way I'd ever consider the regular size iPhone is if there's no new Mini or SE in 2 years' time when I upgrade.
Why would anyone care about a periscope lens? I’d rather have some decent colours and a less ridiculous looking camera bump
what you don't like the boobie bumps camera? 🤣 It's the best part of the iPhone. Really i hate it I hate mine on 14 Promax
It’s just a matter of planning out specs and pricing correctly
Like $799 for 40 apples or $999 for 70 apples both seem like not so great deals if $1099 gets you 100 apples.
-The increasingly lesser specs and subsequently lower value per dollar of the $799 mid-tier and $999 Pro will push more and more to the $1099 Pro Max.
Giving the Pro Max a few more flagship specs than the 6.1” Pro can absolutely make this happen.
All of this would also align with Apple renaming the Pro Max to “Ultra” to make the “the $1099 option is the best deal” message as loud and obvious as possibly.
4 years, in my opinion the current iPhone design is same as iPhone X from 2017.
Can't believe people in comments here are already simping for it despite zero changes from 14 PM, other than increase in price. Incredible how Apple is able to brainwash people tricking them into buying the same thing since 2017 just wrapped in different paper.
Zero changes?
Periscope camera
Titanium body
Much thinner bezels
Faster chip/better battery life
I’d hardly call those zero changes.
Also rumours don’t account for everything, there is usually some surprise or something that the leaks/rumours got wrong.
I see three possibilities:
- All iPhones see a price increase. But price differences between models will remain the same (percentage wise).
- All iPhones see a price increase. But Pro Max (Ultra) will increase additionally as it gets a few additional features over the Pro. So more than a $100 price difference from Pro up to Pro Max.
- Price increase is only for the Pro Max (Ultra) as it gets a few extra flagship specs over the $999 Pro. All other iPhones keep 2022 prices.
But an “ultra” premium iPhone, priced higher than the Pros, will happen as the market matures. It’s the only way for Apple to make up for the increasingly lower number of annual upgraders and maintain growth.
Sure. Because a new SoC, updated Bluetooth, Wifi, 5G, improved battery, etc., are nothing compared to missing a new shell design.
I don't know what the iPhone 13, 14 or 15 have to offer above the good old 12 Pro, apart from slightly faster processor and slightly better camera?
I have bought each and every model since iPhone (1), until iPhone X.
Then skipped iPhone 11 and bought iPhone 12 Pro.
Never use a protection cover or band, or anything, it still works, nothing broken, and still good looking iPhone 12 Pro Blue.
To be honest, it simply works.
I saved a lot of money to not upgrade, and do not really miss out on anything.
Please, can anyone give me a good, real reason why I should ditch the 12 Pro and go for the 15 Pro?
What's there I cannot do now on the 12 Pro?
I have bought each and every model since iPhone (1), until iPhone X.
Then skipped iPhone 11 and bought iPhone 12 Pro.
Never use a protection cover or band, or anything, it still works, nothing broken, and still good looking iPhone 12 Pro Blue.
To be honest, it simply works.
I saved a lot of money to not upgrade, and do not really miss out on anything.
Please, can anyone give me a good, real reason why I should ditch the 12 Pro and go for the 15 Pro?
What's there I cannot do now on the 12 Pro?
It's hardly surprising, the 15 Pro has been doctored again by Apple and will likely be the worst seller out of all the 15's.
Apple is aiming for the highest-end iPhone 15 Pro Max to account for roughly 35–40% of initial shipments for the iPhone 15 series when it launches next month, according to analyst Ming-Chi Kuo. That would give Apple's most expensive model the highest share among the four models in the lineup, with Apple planning for Pro Max shipments to be 10–20% higher than for the iPhone 14 Pro Max last year.
One of the main features pushing users toward the iPhone 15 Pro Max is expected to be the periscope lens camera, which will allow for higher optical zoom of 5x–6x compared to the 3x optical zoom available in the current models. The new periscope lens camera will be exclusive to the Pro Max model this year before expanding to the smaller iPhone 16 Pro next year.The staged rollout to the Pro lineup will allow Apple and its exclusive supplier of periscope lenses, Largan, to start with production of 15–20 million iPhone units equipped with the component this year before growing by 70–80% to around 30 million next year.
Kuo notes that the periscope lens costs about three to four times more than a traditional high-end lens, meaning Largan will benefit significantly from its partnership with Apple to provide the component. The new lens for the iPhone 15 Pro Max and other improvements could see Apple increase the cost of the Pro models by at least $100 compared to the current lineup.
The iPhone 15 lineup will be debuting in just a few weeks, with rumors pointing to an event on Tuesday, September 12. Pre-orders should begin a few days later, with a launch following on Friday, September 22.
Some rumors had indicated the Pro Max model could see a delayed launch by a few weeks, but Kuo reported earlier today that mass shipments of that model are beginning this week, so while there may be some early supply constraints, the iPhone 15 Pro Max is likely to become available alongside the rest of the new lineup.
Article Link: Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments
The periscope lens would have made me upgrade, but there's no way I'm going with a Brick 😡
The really funny thing is, that most will use the telephoto lens 2/3 times a year and yet that's the main reason they buy the larger phone 🤣
The 12 Pro only lags behind in the camera & battery department, the 13 Pro is much, much better in both areas.
I had a 12 pro for 6 months, then got the 13 Pro, the difference in those 2 areas is night and day, apart from that the 12 Pro is a great phone and significantly lighter than the 13 Pro
I think that it is similar to MacBook Air 15 projections.
China's economy is in free-fall, Americans are complaining about the ability to find housing and inflation overall, energy prices are rising and the iPhone 15 Ultra Pro Max Periscope is the ultimate in consumer discretionary.
I want the better camera too but if we give in to apples’s nickel and diming then the regular pros won’t ever get it, stay strong brother
This started with the iPhone 6 and iPhone 6 Max: the Max had a better camera.
It made no sense from a consumer point of view, but for Apple yes: they forced some of us to buy the more expensive, bigger phone even though some didn't need/like the form factor.
I was my one and only "big" phone. Simply didn't fit properly in my jeans.
It made no sense from a consumer point of view, but for Apple yes: they forced some of us to buy the more expensive, bigger phone even though some didn't need/like the form factor.
I was my one and only "big" phone. Simply didn't fit properly in my jeans.
Ok so I’ve decided to cut some of the apple devices that do the same/similar things. Have iPads that don’t get used at all so my plan is to upgrade to the larger phone from the 13 mini so I don’t miss the few times I actually did use the iPads lol.
Then there would be no option in between SE, Mini and Pro Max. Everybody don’t like the size of the size of the Mini and SE, so it would be unfair to not a phone in the middle between the 3 devices.