Except for the people who don't. Then they throw it 8 feet facedown on concrete and get all pissed off when the screen shatters.![]()
Or you wrap the bad boy in an Invisi-shield; preferably before you drop it, unlike what I did with my 1st gen iPhone! You know how it goes - slightly drunk, dropped it and marked the darn thing and then wrapped it in an Invisi-shield...!!
The 3G didn't come out of the box until Mr Postie delivered the relevant protection...
http://www.zagg.com/invisibleshield/cell-phone/apple