Live Apple Event Coverage: 'It's Show Time' [Keynote Ended]

[Lacasse]

I just don't get it. Has to be by far the most uneventful Apple Keynote that I have ever watched;


- Apple News+

This is RSS-feeds for news all over again. Just that you can't really do this yourself anymore because everything is behind a paywall so if you want to read actual journalism you won't get getting it without a subscription and since RSS can't authorise your subscriptions this is what you get.

Doesn't look that bad, the family sharing is GREAT and all. But like everything else announced today, if you live outside the United States you are clearly not being prioritised by Apple any longer. Didn't look like this will be available for the rest of the World of a very, very long time.


- Apple Card

Perhaps the most interesting thing that got announced. Seems like a nice credit card solution which some huge privacy measurements in place that simply does not exists using regular credit cards.

In order to enforce this privacy you will be limited as it can only be utilised through Apple Pay but that's pretty much the only way for Apple to actually enforce it all so you can't really blame them. But the fact that it will require a Apple device and you will be limited to paying only using Apple Pay might reduce it value for some.

But the biggest problem, yet again is the fact that is US-only. Not living in the US? Well guess what, Apple is just going to ignore you when it comes to half the features and services they are currently focusing on.


- Apple Arcade

Good on Apple for trying to address what has become of the "free-to-play" market, especially for games that is all about trying to push users into paying nonsensical amounts of money using in-app purchases. How well this will work out is hard to tell. By integrating with Apple Arcade you as a developer and publisher are giving up on the hopes of earning the obscene amounts of money through in-app purchases so who will actually utilise this as developers?

I didn't really catch when this will be made available? And was there any geographical restrictions in place? I suppose this is the one thing from the Keynote that was actually relevant on a globale scale?


- Apple TV+

I don't really know what to say. It was obviously the centrepiece of the Keynote but we didn't really get to know much about the service did we? What content providers will I be able to subscribe to? How is the revenue/pricing model going to look like? When will we actually get the darn service? Besides having a bunch of celebrities up on stage talking vaguely about upcoming original content for the Apple TV+ service we didn't get much information or any meaningful at all?

They did mention it will be available in about 100 countries at launch, which means it going to be a global launch. But we have no clue if that's only for the original content, or will Apple be the first to solidify services like HBO Now, Hulu etc so it will be available on a globale scale?

The amount of time dedicated to this service and the several lack of any meaningful information regarding it and the fact that we seem to be 6 months away for hearing anything more it felt rather silly to dedicate such an event to talk about this.


Still no AirPower.

The answer to your last question...It's not a content provider service...it's basically their video productions. I think that you will still have to pay for all the other service providers as well. The AppleTV app is the conduit.

In time...if apple manages to capture a huge market..then perhaps the other service providers will be compelled to 'bundle' with apple...then, Apple takes a piece of their cake and eats it.

 

[Fozziebear71]

The target audience of mature adults who are not whiny entitled brats? Yep, that’s me!

Whatever you say.

 

[derek]

Caroll Spinney isn't dead. He just retired.

I stand corrected! Thank you. I suppose in my subconscious mind, Big Bird died with his retirement.

 

[yaxomoxay]

So, if I get it correctly: banks, studios, news agencies, actors, directors, producers and tech companies... they are all planning to push down our throats virtual credit cards and charge monthly subscriptions for every media a computer-based gadget can handle... apps, games, movies, magazines, news... and we'll probably end up paying more than we pay for a regular cable service with some premium channel packages (they didn't even bother to show us prices for the main entertainment services, and that's what's scary...)
That's it, I'm gonna pretend we are all still living in 1991 and live with the same tech that was available back then and save some extra money for my retirement. I'm officially -and intentionally- an old timer.

Serious reply: Read Cal Newport's "Digital Minimalism", or at least listen to this podcast.

 

[lunarworks]

Halfway through the program I took the dog for a walk. I'll probably stream it later while working in my home office. Just to see if I missed something exciting.

Don't bother. The second half was just a recap of some of the programming we already know is coming.

This presentation wasn't meant for us, it was meant for media outlets who don't follow these things as closely as we do.

 

[prasand]

Except Netflix isn't supporting it, are they? Did I miss that?

No, Netflix isn’t supported, hence I said I would have to browse through it separately. I indicated three apps i’d have to use separately, since the other two are not in the TV app. All other apps I’d use through the TV app.

 

[Anuba]

All-star lineup. Big names, big names, big names and more big names. Equals... quality and guaranteed hits?
I don’t know... the whole endeavor feels like it came out of the same mindset that brought us the free U2 album.

My favorite shows on streaming services have been: Stranger Things... Fleabag... The Haunting of Hill House... Game of Thrones... All those shows exist because someone decided to take a chance on show creators who were nobodies at the time, casting actors who were mostly nobodies (or has-beens) at the time.

Basically, on a scale from Star Wars to Solo: A Star Wars Story, where the original Star Wars was a low-budget gamble by a relative n00b, peddling a project that few execs believed in, with a cast very devoid of A-listers... while Solo: A Star Wars Story was the most expensive Star Wars movie ever, backed by the biggest megastudio, relying on a safe choice like Ron Howard - what could possibly go wrong? ...this entire Apple TV+ endeavor feels like approximately 0% A New Hope and 100% Solo: A Star Wars Story #whatcouldpossiblygowrong, if you ask me.

 

[NMBob]

I don't think I am either. But I've got to re-access my subscriptions of all types. Holy God, I lease a car, I pay AT&T for my phone monthly, and subscribe to Hulu, Netflix, BritBox. I've got to get a life!

I get it, Apple wants overtake gaming, and media distribution. Apple wants "subscription" money that is a never-ending, renewable revenue source, from individuals and families.

Halfway through the program I took the dog for a walk. I'll probably stream it later while working in my home office. Just to see if I missed something exciting.

Get an Apple watch. It will make you feel guilty for just sitting on the couch watching AppleTV+...huh, they may have a problem here. Maybe there will be an added "TV Watching" ring to close each day.

 

[MacFather]

Deleted.

 

[ThatiPhoneKid]

I love how Tim always seems to act as though he wants to save the world and make it a better place, well if you want to make the world a better place scrap your Apple TV+ service and instead of throwing millions at the “creative artists” (washed up celebrities and actors who don’t get any work these days) donate it to charity.

 

[sracer]

I just don't get it. Has to be by far the most uneventful Apple Keynote that I have ever watched;


- Apple News+

This is RSS-feeds for news all over again. Just that you can't really do this yourself anymore because everything is behind a paywall so if you want to read actual journalism you won't get getting it without a subscription and since RSS can't authorise your subscriptions this is what you get.

Doesn't look that bad, the family sharing is GREAT and all. But like everything else announced today, if you live outside the United States you are clearly not being prioritised by Apple any longer. Didn't look like this will be available for the rest of the World of a very, very long time.


- Apple Card

Perhaps the most interesting thing that got announced. Seems like a nice credit card solution which some huge privacy measurements in place that simply does not exists using regular credit cards.

In order to enforce this privacy you will be limited as it can only be utilised through Apple Pay but that's pretty much the only way for Apple to actually enforce it all so you can't really blame them. But the fact that it will require a Apple device and you will be limited to paying only using Apple Pay might reduce it value for some.

But the biggest problem, yet again is the fact that is US-only. Not living in the US? Well guess what, Apple is just going to ignore you when it comes to half the features and services they are currently focusing on.


- Apple Arcade

Good on Apple for trying to address what has become of the "free-to-play" market, especially for games that is all about trying to push users into paying nonsensical amounts of money using in-app purchases. How well this will work out is hard to tell. By integrating with Apple Arcade you as a developer and publisher are giving up on the hopes of earning the obscene amounts of money through in-app purchases so who will actually utilise this as developers?

I didn't really catch when this will be made available? And was there any geographical restrictions in place? I suppose this is the one thing from the Keynote that was actually relevant on a globale scale?


- Apple TV+

I don't really know what to say. It was obviously the centrepiece of the Keynote but we didn't really get to know much about the service did we? What content providers will I be able to subscribe to? How is the revenue/pricing model going to look like? When will we actually get the darn service? Besides having a bunch of celebrities up on stage talking vaguely about upcoming original content for the Apple TV+ service we didn't get much information or any meaningful at all?

They did mention it will be available in about 100 countries at launch, which means it going to be a global launch. But we have no clue if that's only for the original content, or will Apple be the first to solidify services like HBO Now, Hulu etc so it will be available on a globale scale?

The amount of time dedicated to this service and the several lack of any meaningful information regarding it and the fact that we seem to be 6 months away for hearing anything more it felt rather silly to dedicate such an event to talk about this.


Still no AirPower.

Good breakdown.

I think the greatest thing announced (for Apple, not necessarily for customers) is the Apple Card. THAT alone is going to go a long way to helping keep Apple customers locked into the ecosystem. As for everything else, Apple has so many people in the ecosystem that it doesn't take a large percentage to buy in for any of those services to be viable.

 

[RevTEG]

Apple 2007 - A smart touch phone
Apple 2019 - a credit card

Apple 2007 Steve Jobs
Apple 2019 Tim Cook

 

[Vjosullivan]

Whatever we see today, I'm hoping Apple TV goes from "hobby" status to full fledged, front-and-center services.

It's always been one of Apple's best products. They just need to treat it so.

Looks like tyey’retreating you to a credit card, to pay for it.

 

[RiderX]

Couldn't handle anymore of it. The first Apple event that I turned off before it was finished.

Same here. What a trash TV. Missing Steve Jobs.

 

[CooKieMoNs7eR]

I miss the steve jobs apple

 

[prasand]

For a moment there with the Apple TV + logo and heavenly clouds, I thought Apple were entering the Evangelical TV market.

I honestly thought they were making a play on a cross / making it appear like a cross.

 

[HiRez]

But what if I want other aspects of the service without the politics?

Well, then you could sign up and just not watch the stuff you're not interested in. I mean no one watches everything on Netflix or Prime or cable either. I will never watch Dancing With The Stars even though it's available to me but that doesn't mean I will throw out my television either. You watch some stuff and ignore the rest.

If there's not enough content to interest you for the price then yeah, don't sign up. Find the content you like elsewhere. If there's enough demand for content in a certain genre, someone will provide it, if there's not, they won't because it's not a viable business model. I might be interested in the sea slug channel, but I understand why no one is making it.

Also, they did say the "channels" were individual signups, right? So you can still pick and choose those (although we don't know all the details yet).

 

[DotCom2]

I miss the days of Apple announcements "Available TODAY!"

 

[Lacasse]

Apple 2007 Steve Jobs
Apple 2019 Tim Cook

You guys realize that Cook was the brains behind Jobs right? Cook implemented the Apple that we've come to know over the past 20 years. Also, technology has slowed down..there hasn't been much of anything in 5 years other than home automation, etc.

 

[NMBob]

I love how Tim always seems to act as though he wants to save the world and make it a better place, well if you want to make the world a better place scrap your Apple TV+ service and instead of throwing millions at the “creative artists” (washed up celebrities and actors who don’t get any work these days) donate it to charity.

Oh dear. I don't even think they could do that without messing it up. (SPLC)

 

[HiRez]

You guys realize that Cook was the brains behind Jobs right? Cook implemented the Apple that we've come to know over the past 20 years. Also, technology has slowed down..there hasn't been much of anything in 5 years other than home automation, etc.

He was the supply chain guy and damn good at it, but the brains of the operation? No.

 

[ThatiPhoneKid]

I miss the days of Apple announcements "Available TODAY!"

Now it’s “AirPower! Available in 3 years”

 

[Mr. 123]

I hoped AppleTV+ would be a service with iTunes movies and shows from HBO, Prime, Hulu etc.

 

[Coldsmoke55]

*Yawn*
Is it over?
What a snoozer. Too little, too late, and too dramatized. I mean really... the way they are describing the Apple TV app now is how it should have worked all along. Even so, I am not convinced it will work they way they described it anyway, so we'll see how it works when they finally deliver it, but I think to myself that if you have Directvnow, Sony PS vue, Hulu, or any other streaming service, you often use the guide to see what is coming up later in the evening and gain access to DVR stuff. So that seems to be lost in translation with the Apple TV app. Again, we'll see what they ultimately deliver.....

 

[MacRazySwe]

To be honest, I didn’t expect anything at all, so wasn’t very disappointed.

Still, I actually stopped watching it after a while...