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you think apple would of realised that more than anyone

No, they're like Nike...they want a large profit on every unit sold. By making it that way, they can use their customers as walking billboards and hope that the early adopters will convince family and friends to continue purchasing.
 
Total failure on pricing for the 5c.

Typically when a new iPhone is released you get last years model at a discount. Now, you not only get last years model at the exact same discount, but an even cheaper version of last years model. Why would anyone want to buy this vs the 5s just to save a hundred bucks?

I was expecting apple to have benefited from the move to plastics by being able to price the off contract 5c more aggressively in emerging markets.
 
They didn't even have a real phone to show anybody. No live IOS 7 and no iPhone 5C and no iPhone 5s. What crap. Its all vaporware.:eek::(

That's indeed an interesting remark.

They ALWAYS showed off the real thing.
 
Wow, I'm even more disappointed than I thought I would be.

WTF is the purpose of the 5C then if it's $549 off contract for the 16 gigs? Plus the 4S will still be around? Will not be buying, sorry Apple.

I'm actually almost offended that Apple would have the gall to offer the 5C at this price, not just here but also in Europe and developing countries.

Just Wow.
 
Something a little more enticing than a fingerprint sensor, which probably couldn't come at a more worse time, with all the security issues and stuff.

well, my fingerprint is with probably 20 immigration countries. the last time i entered u.s., they even scanned my credit card. :p

besides, if it doesnt leave the phone, whats the problem? i thought thats the case..? in any case, i am personally not bothered by it but i understand lot of people might be. you can still turn it off, cant you?
 
I think with the pricing they are pushing, all Apple have really managed to do is hand even more market share to it's much cheaper competitors. And NFC is very useful too. Why the hell they still don't have this? They could have built in NFC and made it so you just press the home button to authorise the payment or something.

I would moan they never mentioned the New Mac Pro but I guess that'll come out with Mavericks.
 
Really excited about the iPhone 5S and iOS 7.....

My only disappointment stems from the pricing structure and storage options. Really thought the 5C would be cheaper (at least $450, which would be cheap by Apple's standards). Was actually interested in buying one (and still am even in those colors - I think the plastic unibody looks nice and would assume it probably is very durable).....

But not spending $550 on a backup phone.....

Also was hoping I could buy my 32GB iPhone $100 cheaper, but oh well....

I think this really does set them up for a larger iPhone release next year which would knock everything down and the 4S out of the lineup bringing the 5C to the $450 price point that it should've hit.

We'll see how it does in China! Expecting HUGE numbers with such a widespread availability the iPhone has never had before.

And all you whiners can stay off Apple's store at 12am on Friday so I can pre-order and go back to sleep!
 
I just love how they replaced the fantastic, and still running strong iPhone 5, with an overpriced plastic piece of crap. I guess Apple realized they weren't making enough money off selling the most recent model and wanted a higher profit margin. Good thing I have a 5 and will be keeping my 5.

They replaced it with the 5S at the same price point. The 5C is essentially the 5 with a plastic case so that they can sell it for $100 less and make the same margin. The design is probably too difficult to make in large quantities at the margins they want.
 
Apple has lost its innovation skills. I am not impressed at all. I followed this event and at the end I was like "meh". I like my i5, no good reason whatsoever to change phone.
 
Wow, I'm even more disappointed than I thought I would be.

WTF is the purpose of the 5C then if it's $549 off contract for the 16 gigs? Plus the 4S will still be around? Will not be buying, sorry Apple.

I'm actually almost offended that Apple would have the gall to offer the 5C at this price, not just here but also in Europe and developing countries.

Just Wow.

Easy cash is the purpose. It's iPhone 5$
 
Not Seeing Anything Radically New

If anything folks can buy an iPhone 5C on the cheap and get iPhone 5. At this point I would see no reason not to wait for my two year contract to run its course.

A7 chip is nice but folks can still buy the 4S so I would imagine apps have to run on that for awhile. Next year will be the major update if all holds true to form. Samsung looking better and better.

Maybe iPad 5 will be better update.
 
4S is £349 unlocked in UK. Was hoping for cheaper. My wife hates her Galaxy Ace and wants a cheap iPhone. 4S would be fine for her needs.
 
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