Lets take design as read, because beauty is always in the eye of the beholder. (I Personally like both). What is far superior about the 360, with regards to technology, features, and user interaction?
The 360 looks nice, although somewhat plain. I was sort of surprised that Apple went with a rectangular design, as a rounded design would be better suited for women's watches. I noticed that the Apple Watch Edition will be available in rose gold as well as gold.
It will be interesting to see how this sells. We'll find out next April, I guess. If Apple sells this to about 7% of their iPhone customers, they'll hit the 10 million in one year that some analysts were predicting before today.