Apple really needs to get into gaming. Perhaps commissioning a game studio to make a short but graphics-intensive game for them to demonstrate the power of their chips and to shut critics like me up.
I don't understand why they keep claiming the superiority of Apple Silicon and putting their chips on desktops but show very little interest in gaming. If Apple Silicon is good, it should be more than enough to play AAA games on high settings at 1440p. And it will only entice more people to buy Macs. It's a win-win.
I will bite. The value proposition of gaming on a Mac again that you are espousing is simply not there. It makes zero financial sense to bankroll an expensive game that can only run properly on the small number of high-end Macs out there.
People are not buying a Mac to play games on, and they are not going to buy a Mac just to play games on. It’s just one of those things you go in knowing full well what you are getting yourself into. Buy a Mac for the professional work that you do, and offload gaming to another platform (be it your smartphone, PS5, Switch or Windows PC).
I don’t see Apple investing in gaming on the Mac for the simple reason that the ROI simply isn’t there. There are probably a few hundred million Macs in use (and most of them are laptops, and the majority of laptops are comparatively low-spec). The overall number of high-end Macs pales in comparison to the billion+ iPhones in active use today. It stands to reason that Apple will want to focus on the platform with the most number of users, because there are way more iphone users out there, and most of these iphone users have only the iphone as their sole Apple device.
This means that from a business perspective, it makes more sense to focus on building out the Apple ecosystem using the iPhone as your anchor point, because that’s what most people start out with. Then the more entrenched they are in the Apple ecosystem, the more likely they are to buy additional Apple hardware like Macs.
So to sum up, Apple has services like Apple Arcade to add value to iOS devices because it’s more likely that an iPhone user will eventually get a Mac in this way, rather than the other way around (having a AAA game for my Mac Studio is not going to make me want to buy an iphone all of a sudden, because there’s no cross-compatibility).
You are looking at Apple’s business model completely backwards.