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MacBook 'Brick' Codename Speculation

sfarkhan said:
If you noticed with the new 3G iphones, the power supply has shrunk to just a plug. I never understood why the power supply for my first gen iphone was so huge... My Macbook Pro has a HUGE brick power supply which I have to lug around... If they managed to create a much smaller, thinner power supply for the macbook, the overall weight for laptop and power brick would be reduced, easier to carry, and fit into a thin laptop case...

:D
Click to expand...

To me this is the real answer. "Brick" has always referred to the power supply for your device, whether notebook, printer, router, you name it. If they have found a way to integrate the electronics between an "in the case" component and a smaller "wall wort" size plug, they will really cut down on travel issues with the notebook. I get REALLY tired of wrapping up and finding a place for the brick because I'll know I run our of power at the other end of the trip.

Or let's get even MORE CREATIVE - same size "Brick" but it is also a Li-Ion supplemental battery for an extra couple of hours of power on the road - does more than just take up room in the carry-on! You heard the idea here first - so if Stevie hasn't managed to think this one up yet - I claim it.
 
I'd like to weigh in on the Macbook term "Brick".

I think it's shortened from the phrase "built like a Brick S**thouse". Referring to the new Macbook aluminum enclosure's durability. Simple as that.
 
The more I think about the word brick possibly refering to a modular system, the more my imagination runs wild. How's this:

Perhaps we'll start to see the screen and keyboard divorced from the laptop, changing the whole concept of mobile computing. Not unlike the desktop concept, you choose your screen, keyboard, CPU "brick", and neatly attachable port/connector "bricks" from a few different options. They all lock together firmly when you want to use the system as a laptop, but you can also leave bits at home when you don't need them...AND (this is the best part) you can upgrade modules independently.

So whenever you upgrade your processor, you don't have to upgrade the screen and keyboard too. Want BlueRay? Fine, buy the BlueRay brick. Want a thicker keyboard instead of the chicklet one? Fine, buy the "classic" keyboard option.

The difference between this and a desktop system would be the emphasis on portability and interlocking parts.
 
Uhm, "It's all about the brick..."

The "brick" referring to the case of the MacBook... It's a brick. The screen, the keyboard, the laptop design itself is a brick.

Meaning, "it's all about the REDESIGN of the brick"

???
 
I still think its a metaphor for something "windows shattering". Remember Jobs saying about shrinking profit margins? Maybe its a price drop coupled with something new. There was some dude from apple who claimed earlier this summer that apple would "have technology the competition coulndt touch"
 
Brick=Mac Mini

I spent the weekend in Northern California and after several glasses of wine an industry expert leaked that the 'brick' is the code name for the new Mac Mini.

That means a small Intel based Mac that you use your current peripherals (keyboard, mouse, display and printer).

Good news.
 
phoobo said:
Point taken - but Apple has forseen the problem: each brickbook will be sold together with iOil, a highly refined hemp extract from Steve's personal plantation that users may apply to the surface of the device to ensure a satisfying level of personal lubrication.
Click to expand...

hm...sounds like pr0n to me :p
 
I think I may have a good one...

After years of passively reading and enjoying this forum, I finally decided to throw my hat in the ring. I can't believe no one has thought of this one yet. In my view, no new Apple hardware product could ever be the "brick to break Windows". Therefore, I submit to you my fellow members, the Apple "Brick"..... OSX for PC's!

Some of us who have followed the Hackintosh forums, already know that with a bit of tweaking OSX can indeed run on a non-Apple PC, so it can be done. Why would they? Would Steve really need to do this? Probably not, but i'd be willing to bet that his ego would drive him to try and directly compete in the field that MS has completely monopolized for decades. The time is right for this, MS's perceived failure with Vista is the opportunity Apple would need to pounce on the market for frustrated upgraders.

I know what some of you are going to say as far as Apple never wanting to cannibalize sales of their hardware, but I think even Steve understands, that the profit margin on a DVD with an OS at the $150 price point, is a heck of a lot higher than the profit margin for a sub-compact notebook, or a brickless power brick :confused:.

I can hear it now..." and one more thing, Snow Leapord will be available for PC's".

Then I will hear this, the loudest gasp :eek: ever.
 
Six6 said:
I can hear it now..." and one more thing, Snow Leapord will be available for PC's".

Then I will hear this, the loudest gasp :eek: ever.
Click to expand...


I'm pretty sure the entire world will simultaneously gasp, and then start to wonder if it was the apocalypse.

Interesting idea though. For some reason I'm doubting it though. I'm not sure why.
 
apple goes green. er.

i think everyone here is taking this way too symbolically.
i think the product will be made of ceramic material

i mean it is recyclable.
 
Brick = Foundation?

I'm not going to read 18 pages to find out if I'm being redundant, so apologies in advance if I am!

I read into the "brick" terminology as a new "foundation" for mac desktop/portable integration. The patent applications are out there (iMac slot loading a tablet of some sort). The desktop piece is the brick, or foundation if you will of the entire computing ecosystem they're redesigning.

I'll leave it at that and know that Apple will once again throw out the "traditional hardware designs" for something that's more useful for a seamless end-to-end computing experience. I still remember how many people threw a tizzy fit when the original iMac ditched the floppy and went 100% USB for connecting keyboards, mice, printers, etc... Anyone have a floppy I could borrow? ;)
 
Breegy said:
I'm pretty sure the entire world will simultaneously gasp, and then start to wonder if it was the apocalypse.

Interesting idea though. For some reason I'm doubting it though. I'm not sure why.
Click to expand...

Perhaps because Apple doesn't want to become M$?

I'll leave it at that and know that Apple will once again throw out the "traditional hardware designs" for something that's more useful for a seamless end-to-end computing experience. I still remember how many people threw a tizzy fit when the original iMac ditched the floppy and went 100% USB for connecting keyboards, mice, printers, etc... Anyone have a floppy I could borrow?
Click to expand...

I have some ;).
 
Breegy said:
I'm pretty sure the entire world will simultaneously gasp, and then start to wonder if it was the apocalypse.

Interesting idea though. For some reason I'm doubting it though. I'm not sure why.
Click to expand...

You doubt it because the clones nearly put Apple out of business in the early 90's....
 
My apologies if someone has already suggested this...but the Brick could mean Apple's new redesigned AppleTV which will be a PVR and compete with TiVo
 
cmegalodon said:
I spent the weekend in Northern California and after several glasses of wine an industry expert leaked that the 'brick' is the code name for the new Mac Mini.
Click to expand...

I spend every weekend in Northern California and there are lots of "industry experts" drinking wine here. ;) Was the one you talked with in any way connected to Apple?

Six6 said:
Some of us who have followed the Hackintosh forums, already know that with a bit of tweaking OSX can indeed run on a non-Apple PC, so it can be done. Why would they? Would Steve really need to do this? Probably not, but i'd be willing to bet that his ego would drive him to try and directly compete in the field that MS has completely monopolized for decades. The time is right for this, MS's perceived failure with Vista is the opportunity Apple would need to pounce on the market for frustrated upgraders.
Click to expand...

This is the one thing that Apple has repeatedly demonstrated that it will not do.
 
cmegalodon said:
I spent the weekend in Northern California and after several glasses of wine an industry expert leaked that the 'brick' is the code name for the new Mac Mini.

That means a small Intel based Mac that you use your current peripherals (keyboard, mouse, display and printer).

Good news.
Click to expand...

Honestly, if it is there are going to be ALOT of extremely pissed off people. Way more people care about the severly aging laptop line than the mini (not to knock the mini). If it IS about the mini (its the most logical of the rumors) then there BETTER be a notebook update as well, i dont care if its the main focus, i just want it there.
 

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Six6 said:
After years of passively reading and enjoying this forum, I finally decided to throw my hat in the ring. I can't believe no one has thought of this one yet. In my view, no new Apple hardware product could ever be the "brick to break Windows". Therefore, I submit to you my fellow members, the Apple "Brick"..... OSX for PC's!

Some of us who have followed the Hackintosh forums, already know that with a bit of tweaking OSX can indeed run on a non-Apple PC, so it can be done. Why would they? Would Steve really need to do this? Probably not, but i'd be willing to bet that his ego would drive him to try and directly compete in the field that MS has completely monopolized for decades. The time is right for this, MS's perceived failure with Vista is the opportunity Apple would need to pounce on the market for frustrated upgraders.

I know what some of you are going to say as far as Apple never wanting to cannibalize sales of their hardware, but I think even Steve understands, that the profit margin on a DVD with an OS at the $150 price point, is a heck of a lot higher than the profit margin for a sub-compact notebook, or a brickless power brick :confused:.

I can hear it now..." and one more thing, Snow Leapord will be available for PC's".

Then I will hear this, the loudest gasp :eek: ever.
Click to expand...

I joined the forum just to say this and you beat me to it. If the "Window breaker" analogy is to be followed, in my opinion, this is the ONLY thing they could do: release OS X for all PCs (32 and 64bit). It's probably the best way to sweep in on the wide market share left by people's disenchantment with Vista. Add an easy way to transfer docs and settings, and you're all set.
 
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