for those of you who missed the response earlier in the thread by somebody else, Macenstein has a a very interesting take on the whole brick thing.
http://macenstein.com/default/archives/1679
macenstein.com said:it is now our belief that The Brick has nothing to do with the device actually looking physically like a brick at all. Rather, we feel it is likely that it is simply a name for an upcoming product (or group of products) that Apple thinks will be sexy enough to pull a huge marketshare away from Microsoft. After all, how do you break “Windows”? You throw a brick through them!
macenstein.com said:One reason we like this theory is that Steve Jobs warned investors earlier this year that there were some upcoming killer products from Apple that were going to be coming out towards the end of this year at very aggressive price points, prices so low it would likely affect Apple’s upcoming earnings. It is our feeling that such a drastic break from Apple’s traditional pricing can only mean Apple is looking to make a real push into obtaining market share from Microsoft, and these products represent a “Brick” Apple is launching that will “break” Windows.
So there you have it. “The Brick” will not be a brick-shaped Apple product (at least nothing more brick shaped than what they already offer). However, it DOES represent what Apple feels to be a truly powerful product offering at an extremely tempting price point. Personally, I think it is a $649 MacBook, but that’s just me.
http://macenstein.com/default/archives/1679