Intentional Leak. This primes the 24 hr news cycle for maximum exposure tomorrow.
Ordinary folks (unlike all us Apple-obsessed types here
) will hear the teaser tonight - or in the morning - that Apple's, "up to something". Curiosity piqued, they'll come home from work tomorrow and make a point of checking the news. And at that precise moment, the tablet will be on all the front pages. Easy! No work required. So very Apple.
Leave it another day, and the front pages will be talking about something else, and the masses won't be bothered hunting for the story.
Ordinary folks (unlike all us Apple-obsessed types here
Leave it another day, and the front pages will be talking about something else, and the masses won't be bothered hunting for the story.