Having bought Apple phones, tablets, mutiple towers ( at the same time for my work), powerbooks etc etc - when I saw the Msoft presentation I smiled in a way that I haven't for years regarding the Apple ones. Here is a company trying something new, going out on a limb, doing something different.
The 'puck' may or may not be amazing - probably not for a non- graphic user - but it brought a smile of delight. I have not had that experience with Apple for years and years - even as a watch1 owner.
The Surface 3 i bought was quite terrible during the first year - clearly as a tablet it sucks due to a lack of apps. And as a computer it's not brilliant - there is still an issue with scaling and Windows 10 is still not as friendly as Mac Os.
Butttt - I feel far more friendly towards Microsoft than Apple - because it seems like they are listening to their customers whereas Apple seem like they are atuck in the arrogant attitide of knowing what is best.
My Surface Pro 3 has evolved, year on year, and has been given new capabilities - when has Apple ever released an improved product like the new Surface pen and made it backwards compatible?
My MacbookPro has been wonderful - but has regressed year on year due to the software - which year on year has deleted options and facilities.
I got a real kick and buzz from Microsoft's event - I may not use the new Surface Pro's facilities , but I really appreciated the new ways they are thinking.
It seems like Apple are stuck in a rut of offering the absolute bare minimum to customers and telling their customers what they should want rather than what they do want.
I really really hope there is something 'magical' unveiled tonight. Really. Because that's why I spent twenty years buying every single Apple product that was ever released. My pessimistic view, based on leaks etc, is that once again the only thing Apple now cares about is how to extract as much money from their loyal faithful as they can get away with.
I am guessing that I am not the only 'ex' apple fanboy to vote with my wallet and say not anymore.
Perhaps the most damaging thing for Apple, if anyone in this company ever listened to people such as myself and everyone else on this forum, is that I am not simply 'voting with my wallet'. I have had a
change of heart. Apple somehow won my heart - and now (as stupid as it sounds for a technology company), they have broken it.
The good news is - looking at Microsoft, and Lenovo, and the Chinese smartphone manufacturers - I feel confident that I will be OK, in a way that I wouldn't have done even three or four years ago. So, I feel like "I" am fine, and wonder if "Apple" will be - not without "me" but without millions of people like me who fell in love with them and now feel like it is time for a 'conscious uncoupling'