Taking something that's not used because it isn't hip and cool, and making it hip and cool so that it's used, ... is making a change to something.You're something else. You have no idea how the world works. Apple didn't change anything. Apple took ideas that were already their and made it hip and cool.
What's the point of being first with an app store, or first with a smartphone, or first with Unix, ... if the vast majority of people have no interest in using your product?
There's something to be said for the brainiacs that develop new technology. And there's something else to be said for people that can take that new technology and make it so that people want to use it. The world needs both types of people, IMO.