For the first time, all the Specialists, Geniuses, Creatives... they'll all have to ask themselves what working for Apple really means. Do they work because they are passionate and engaged to represent the philosophy, ideals, and products that Apple stands for? Or are they in it just for the paycheck?
For those who choose the latter, I say good riddance. It leaves those who are truly worthwhile, knowledgeable of Apple inside and out -- available to help customers and inspire switchers to the Mac, among other Apple technologies. Without the core of Apple's retail team (those who are engaged and dedicated to the brand), the influence that Apple would have in their stores would be minimal, at best. But they've done something that no other retail chain has done before: finding associates who share the same level of pride in products that customers are so eager to own.
If Microsoft is unable to acquire associates that possess the same passion as those who work for Apple, their attempt at retail will be a failure.