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Microsoft Dropping Seinfeld, Directly Targeting 'Get a Mac' Ads
- Thread starter swingerofbirch
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You know, I have to smile at some of the silliness here. 10 pages of "MS fail!" and "I knew it wouldn't work!" and all you have to do is look at the NYT article which says...
And...
As the ad agency says "It did what it needed to do".
Now, as an aside, I note from NPD's figures show the rate of growth of Mac sales decreasing in August from about 35% to 25% YoY which is less than the market expected. Probably more to do with the current economic climate but you never know do you?
And...
As the ad agency says "It did what it needed to do".
Now, as an aside, I note from NPD's figures show the rate of growth of Mac sales decreasing in August from about 35% to 25% YoY which is less than the market expected. Probably more to do with the current economic climate but you never know do you?
new Microsoft ad...
(...opening music, something boring but horrendously expensive...)
Hi, I'm Bill Gates,
Nowadays I'm not so busy as I don't have to spend my day forcing manufacturers into crazy licensing agreements, but let me tell you, your average PC is really cheap, and if you buy one, you get a copy of Vista!
It's really good, sorry it went a bit stupid at the beginning, but these days it runs really great!
You can make your own PC too if you want, as long as your buy a copy of Vista, we don't care!
If you've got loads of cash, buy a Mac, they've got a decent OS too, but there's nothing stopping you installing Vista and playing games!
Thanks for listening, I'm off now to bend a shoe...
Bill
(...opening music, something boring but horrendously expensive...)
Hi, I'm Bill Gates,
Nowadays I'm not so busy as I don't have to spend my day forcing manufacturers into crazy licensing agreements, but let me tell you, your average PC is really cheap, and if you buy one, you get a copy of Vista!
It's really good, sorry it went a bit stupid at the beginning, but these days it runs really great!
You can make your own PC too if you want, as long as your buy a copy of Vista, we don't care!
If you've got loads of cash, buy a Mac, they've got a decent OS too, but there's nothing stopping you installing Vista and playing games!
Thanks for listening, I'm off now to bend a shoe...
Bill
If you want a totally cool ad for a pretty defunct product that gets the message across with the catchyest song of 2008, Microsoft should have taken a leaf out of New Zealand Posts playbook.
The theme was "Send and you shall receive"
The song is "One Day" by Kiwi Band Op Shop and while the ad and song are totally memorable, the act of sending mail to people is still going the way of the CD - as is Vista.
http://www.youtube.com/watch?v=9hnomj-pGHc
The song "One Day" was the most requested Valentines Day song in NZ for 2008.
Just replace the filofax with a laptop, switch the gender roles and hey presto, she plays around with his laptop and really enjoys it but in the end does the right thing and returns it in a jiffy bag (is that too close to the Air's manilla envelope?) but with a photo of her as the wallpaper.
I totally retract what I said in previous posts about Microsoft having done their research.... apparently they didn't. As far as Gates showing up in commercials... hahaha, he must have gotten camera hungry. Once again, this whole debacle of a campaign shows Microsoft still can't connect with its user base.
-SweetSwirlingOnions
-SweetSwirlingOnions
Excellent idea. Apple would probably sell them their advertisement materials for cheap, so Microsoft doesn't have to pay $300,000,000 for that. Show a MacPro ad, an iMac add, and so on, and then tell customers that they wouldn't want one of those.
So Seinfeld's effectively been paid $10M for two ads? Nice! Wish I could get that kind of work! Didn't he hold the record for the biggest pay-per-episode? And I'm sure that the advertising time during the final Seinfeld episode was the most expensive advertising time ever? I think Pepsi spent a fortune for a long ad.
Wish I was a few quid behind that feller
Wish I was a few quid behind that feller
What Apple _needs_? No, it is what _you want_. Apple, as a company, is optimising their profits. And Steve Jobs has a very long term view, so they are optimising their profits at least planning for the next five years. Don't you think someone at Apple has thought about this, put some numbers into a spreadsheet, and since Apple doesn't sell a minitower, the result was obviously that Apple _doesn't_ need it.
I loved them too. Seinfeld is always worth seeing on TV. Those ads didn't have to 'make sense' to be good entertainment.
Maybe Apple doesn't want to? I'm just saying.
Okay, I won't. This is a thread about a TV ad, after all.
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_1 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5F136 Safari/525.20)
If this new Ad starts with "I'm a PC" won't Apple have some legal claims to that? I don't look for Apple just to sit back and take something like that when they went after people like Psystar.
If this new Ad starts with "I'm a PC" won't Apple have some legal claims to that? I don't look for Apple just to sit back and take something like that when they went after people like Psystar.
I'm in love with this post! *little floating hearts around it*Hey, at least they scrubbed it before they got the Bill Gates/Jerry Seinfeld '80s Taster's Choice coffee ads love scenes.
it makes sense
it makes sense. microsoft has been ripping off apple's OS since about 2000, so it's only natural that they'd start ripping off apple's commercials as well.
it makes sense. microsoft has been ripping off apple's OS since about 2000, so it's only natural that they'd start ripping off apple's commercials as well.
Well, as bad as Microsoft's Jerry/Bill ads were, at least they didn't unleash this print ad like DirecTV did.
I made a slight change to reflect this story (the yellow font's mine).
http://i37.tinypic.com/8w9or8.jpg
Yes. Microsoft confirmed late on Wedneday this was part of their planned stratgey.
As mentioned, response to the adverts has been positive although from the rumblings of the usual incompetent tech bloggers you wouldn't think that was the case.
Errr... I used XP for the first time when I got my new iMac with boot camp. Figured there's all those great games that are PC exclusives... yeah... despite only having used XP for a combined total of 40 hours or so in the past several months (thank god The Orange Box was so cheap,) I've had it crash on me 20+ times. I've probably used Mac OS X 40 hours a week and I don't think I've had it crash on me once (although I have had it get very slow... I imagine that's because I'm an beginning programmer and not doing garbage collection well enough which results in memory leaks... I just reset it every other week to fix that... although I wonder if there's a program that I can download to instantly detect and fix memory leaks...)
Oh yeah, to sum it up, you should hate windows. It's an awful operating system. Valve needs to get on the right OS before I'll resume playing their games. (*Crosses fingers hoping they'll release Portal 2 for Mac.*)
Oh well, I don't quite agree with Apple's "Get a Mac" campaign (although I think most of them are hilarious) because I'm against companies that diss on other products to promote their own...
But to see Microsoft resorting to the same kind of "marketing strategy" is really funny because they're showing how desperate they really are!
I just hope it fails.
But to see Microsoft resorting to the same kind of "marketing strategy" is really funny because they're showing how desperate they really are!
I just hope it fails.
Well well well......the saga isn't over. Before I start ranting I do hope to see the ad soon and not be biased.....in another thread I suggested they use that PC geek they use in the Apple ad and make some fun at Apple yet making him (PC) look better....sense of humor guys..
up to now....combined with the "average guy" misstep with Seinfeld MS seems desperate!!!!! Why not REALLY innovate with some mind blowing ad concept and in the last frame wink at Apple by having that geek stick out his tongue or something like that.....gosh....bring out that ad already!
One good thing is, we're talking Microsoft on this forum.....they're infiltrating..
up to now....combined with the "average guy" misstep with Seinfeld MS seems desperate!!!!! Why not REALLY innovate with some mind blowing ad concept and in the last frame wink at Apple by having that geek stick out his tongue or something like that.....gosh....bring out that ad already!
One good thing is, we're talking Microsoft on this forum.....they're infiltrating..