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Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop
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Yup. You were. just reiterating it was a MS giveaway to actually Get them into peoples hands...
4 of my friends who were there sold theirs. Didn't even open them. 2 Kept theirs and do like them I believe, but they enjoy spending their life Fixing windows and fighting viruses. Me... I prefer to just work and go home.
"It's so intuitive, Apple will even teach you how to use it!"
Edit: As for not talking about the experience, it's because Microsoft has realized what the rest of us knew for the past couple years. If you're a normal user, neither OS will be a bad choice. They'll both work for you.
What Apple understands is that there is no such thing as a "normal user" and as such they stand behind their products enough to offer everyone an opportunity to take full advantage of it in a way that suits them. For some that's taking it home and playing with it on their own and maybe making a call to 1-800-MY-APPLE if they have a question, for others it's attending group workshops, and for others it's signing up for one to one training. Regardless, Apple stands behind what they are selling because they have created a space within the very walls where they sell you the product where you can take your experience with that product even further.
So showing that you can watch movies in a more convenient way and that it has a touch interface aren't examples of a using "experience"
What about these for the MacBook Air?
https://www.youtube.com/watch?v=5DHYe4dhjXw
https://www.youtube.com/watch?v=lJESI2jrehc
I would have tried to find more - but there doesn't seem to be a whole lot of advertising for the Air
Who's to say that's a more convenient way to watch a movie? And that's a passive form of experience. I was referring to the things you can actually *do* with the device, like productivity, creativity and connectivity. Out of the box you can create documents, spreadsheets and presentations, edit photos, music and movies, and connect with friends and family with seamless integration between all your Apple devices.
The Yoga can fold over and you can touch the screen. That tells me nothing of how it compares to the Air, which is supposedly what they are doing with this ad. Comparing.
The ads you've pointed to aren't comparing the Air to anything. They're inviting you in to learn more. If you're going to compare two things, compare them. The "I'm a Mac" ads actually compared what the Mac can do to what a PC can do. Big difference.
Fingers crossed a hardware refreshes that blow the PC's out the water are just around the corner.
Apple: first full screen touchscreen phone, first mass market MP3 player, first with Thunderbolt, first with SSD's in all models, first one piece aluminium body, first all-in-one machine, first designer user experience interface (iOS), first touch sensitive mouse..... what happened lately?
Really does sound like the sales department are deciding what gets released to market and not research and dev.
Apple: first full screen touchscreen phone, first mass market MP3 player, first with Thunderbolt, first with SSD's in all models, first one piece aluminium body, first all-in-one machine, first designer user experience interface (iOS), first touch sensitive mouse..... what happened lately?
Really does sound like the sales department are deciding what gets released to market and not research and dev.
Congratulations on trying to move the goalpost to suit your argument. Or at the very least - miss the point.
Apple doesn't show one bit of productivity in their ads for the MacBook Air. Yet you hold their competitors to a "higher" standard. It's cool. I get it now
No, it was a general statement (perhaps poorly worded) regarding the overzealous nature with which some posters go after others personally rather than the substance of their arguments. It was not specifically targeting anything you said.
I'm not perfect in this regard either, but that doesn't stop me from trying to be better.
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Granted, i'm only a couple pages in so far... but the majority of posts so far have actually been saying that it is a good ad. Most of the negative ads i've seen so far have been negative on Apple. But keep selling it...
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Indeed.
I so dread seeing the old "i'm a mac, i'm a pc" ads getting brought up. Just elicits such pointless dribble.
Much better if we could have actual discussion of the specs of the machine, and what it's pro's and cons are.
At the risk of sounding like a douchey Mac user...
The Lenovo runs Windows. I don't care many Windows users on MacRumors claim they've never gotten a virus. They're either lying or they're in the EXTREME minority.
No matter how many seedy sites I've ever been to, not once have I ever been scared for the security of my computer, despite how many Windows users scream and insist, "But Macs get viruses, too." Malware exists, but not in form of self-installing, self-propagating form, and you'll never get me to *install* some questionable software.
Bend. Flex. Tent. Touchscreen. Whatever. Still *requires* antivirus, and that will always be the factor that keeps Windows relegated to virtual machines on my Macs.
The Lenovo runs Windows. I don't care many Windows users on MacRumors claim they've never gotten a virus. They're either lying or they're in the EXTREME minority.
No matter how many seedy sites I've ever been to, not once have I ever been scared for the security of my computer, despite how many Windows users scream and insist, "But Macs get viruses, too." Malware exists, but not in form of self-installing, self-propagating form, and you'll never get me to *install* some questionable software.
Bend. Flex. Tent. Touchscreen. Whatever. Still *requires* antivirus, and that will always be the factor that keeps Windows relegated to virtual machines on my Macs.
johnnyturbouk
macrumors 68000
And of course, the computer game market will abandon them when/if Steam OS gets good developer/publisher support. I wouldn't surprised if a lot of gaming PCs run either pirates or brought home from work copies of Windows anyway.
So Microsoft wants me to buy hardware from Lenovo? What happened to Surface Pro. Did they give up already? Aw..
Congratulations on trying to move the goalpost to suit your argument. Or at the very least - miss the point.
Apple doesn't show one bit of productivity in their ads for the MacBook Air. Yet you hold their competitors to a "higher" standard. It's cool. I get it now
Your right, they don't. As I explicitly pointed out myself in my comment.
Just like I explained the difference between an ad that invites and an ad that compares. The Air ads aren't *comparing* the Air to *anything*. The Yoga ads are *comparing* the Yoga *to the Air*.
And yet they don't actually offer any meaningful comparisons of how they differ beyond their physical attributes. If they had to show how the two compare on actual usage, like the old "I'm a Mac" ads did time and time again when they compared themselves to the PC, then the ad would fall apart.
So Microsoft wants me to buy hardware from Lenovo? What happened to Surface Pro. Did they give up already? Aw..
Microsoft wants you to buy something running Windows. It's like Google plugging a non-Nexus Android device. Throw the other hardware partners a bone, because the hardware isn't your main biz.
They have done... it's called iOS.
From the very start they said That Desktop OSs do not fit the same paradigm. Things you do with a pointer are different to the things you do with a finger.
Windows are trying to get round this by having metro - but the stupid thing is they need to have 2 different version of every app!! Explorer / Internet Explorer / Outlook / Word / Excel and they don't work well together. It's insane.
The irony is all the people I know with lovely touchscreen laptops or All in ones just don't use them at all.
A pen based all in one that rotated down to drawing mode would be nice. Like the Wacom Cintiq - But I don't see any point of having OSX being touch based.
You could of course run iOS apps within OSX on a Macbook laptop with a touchscreen. But that's the same pointless messy game Windows are playing with 8/9
One could argue that some of the "physical" attributes are indeed comparisons. What you really mean to say is that for you, they don't mean anything. For others, it's entirely possible that these physical capability mean all the difference in the world.
Even if the ad only showed one computer coming in red and the other in blue - it's a comparison. And for some - enough to make their purchase decision.
As I said in my original post, "A device is defined not by what you can do *to* it but rather what you can do *with* it." Pointing out you can use it like a tablet is about as informative as pointing out you can use is like a laptop.
What can the Yoga do as a tablet and what is that experience like compared to what it's like to use a MacBook Air? If they got into that then it would wind up being an ad for the MacBook Air
We stopped trying to argue that ten years ago. You really think OS X and iOS, two of the most used operating systems are not targeted?
http://www.cvedetails.com/vulnerabi...remin-2/cvssscoremax-2.99/Apple-Mac-Os-X.html
Free: http://www.sophos.com/en-us/products/free-tools/sophos-antivirus-for-mac-home-edition.aspx
Did you actually watch the ad? I didn't see any specs in it (unless you count the thinness, and we all know Apple is the chief trumpeter n of the thinness wars).
This was actually a pretty good ad, showing off the design advantages of the Yoga. Don't kid yourself, if/when Apple eventially equips the MacBook with a touchscreen and makes it convertible (or releases the iPad Pro with a keyboard) we'll all be raving about it.
Apple was in DEEP trouble (2% market share) when it did this. It's a disgusting practice that is only forgivable for the player extremely weaker than its competitor. Microsoft and Samsung are not in that desperate position, yet, so it's not forgivable for them to start using this kind of disgusting tactics.
Agreed 100%. It's unfortunate how arguements about companies turn into personal insults.