Why $1? The flagship is at least $350 more expansive than 2012.
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First and foremost it means that Apple increased the price more than competitors. If it is cost driven, they should try to figure out why they are producing so much more costly than others. If it is driven by internal margin targets they should consider if these targets can be secured in the long run with a shrinking less loyal customer base. I doubt it. And apparently a growing number of investors doubt it as well.
It is actually around $500 more expensive but who is counting? If we do not take into account the XS Max that is.
Wether a fully packed iPhone XS it is $500 more valued today than the fully packed iPhone 5 was back in its time, that its another matter. Yet we need not to forget that when the iPhone 3GS came out, its cost $599 ... and that was a revolutionary device (it also had a shiny frame
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