You moved the goalposts. I didn’t Mention ASP, you did. A very specific question was asked.
If an iPhone 5 in 2012 was $849 what is an Xs max in 2018(with different tech inside) supposed to sell for? $849? $749? $949?
Ok, so I always like to base things on facts, I have no agenda...so make what you will of the following...
I hunted down the historic figures in AUD and the exchange rate at the time, probably best to do it in AUD because us prices were not always unlocked pricing until the iPhone 5 or something...
These are the AUD price, less 10% converted to USD at the time so they will differ in the "Apple Tax"/hedging or what ever you wish to call it...
This will take currency fluctuations out of it.
I have only listed the lowest storage capacity for each
Phone AUD - 10% GST -> USD (AUD)
3gs 681 (929)
4 688 (859)
4s 718 (799)
5 697 (799)
5s 742 (869)
6 727 (869)
6+ 836 (999)
6s 685 (1079)
6s+ 780 (1229)
7 734 (1079)
7+ 863 (1269)
8 783 (1079)
8+ 891 (1229)
X 1098 (1579)
XS 1079 (1629)
XS Max 1192 (1799)
XR 790 (1229)
And the two 'special' models
5c 631 (739)
SE 384 (549)
So the prices have gone like
using the lower priced/smaller models:
681, 688, 718, 697, 742, 727, 685, 734, 783,790/1079
using the higher price/larger models
681, 688, 718, 697, 742, 836, 780, 863, 891, 1098, 1192
So I see a trend starting at 681 and ending at 790/1079 depending on if you choose the XS or XR
and 681 to 1192
So iPhones have at the bottom of the range, increased by $100 USD
and at the top of the range increased by $511 USD.
This is also bourne out in the ASP increasing.