But using Bootcamp means using Windows and that then nullifies ANY validity to the idea that OSX is somehow "better" than Windows. I suppose you could argue that it's a nice advantage to Mac "hardware" but then I just get annoyed that I cannot run OSX on ANY "PC" (personal computer) of my choice. In other words, I feel the door should swing both ways and preferably without me having to hack to do it.
Well, I think the Ads were not solely about OSX "being better than Windows" but rather about the MAC "as a whole" experience. At least nowadays people have the option to install a secondary OS on their system. Before, during the pre-Intel era, this was not possible. But the state of gaming has always been a rather miniscule one. Which, IMHO, has less to do with graphic drives, etc, but rather about market share. Software companies didn't see the point to spent time and money on porting (or even natively developing ) games over into the

-World.
But who knows, that might change. With the success of the iPods, iPhones, etc, more people are drawn to brand Apple - hence Apple has sold more iMacs and MB(P)s in the recent years than ever. With the gaining market share, OSX will be become more interesting to the software companies to offer the latest FPS, RPGs, etc - and being more and more in the spotlight in general, the pressure on Steve will increase, to develop or implement better graphics or driver solutions IMHO (even if Steve likes it or not

).
About OSX on PCs: don't forget that Microsoft has a very different business approach to Apple. Apart from the XBox and some peripherals, they are not selling Hardware. But it would be definitely some food for discussion. With the gaining popularity of the

brand, what would happen if Steve decided one day to let people install OSX or OS11 (?) on every intel machine? Maybe that is the reason why the folks in Redmond have upped their game lately
But then maybe

-OS would morph into another (but of course better

) version of Windows...

Let's not forget: the tight control over software and hardware made Apple what it is today.
My point is that Apple has more than enough wealth to make EVERYTHING they're priority. They are too stingy to hire more people, however. The greed is evident in their China manufacturing operations as well. This supports Communism and that is not good, IMO. Surely, at the very least they could pick a non-Communist country with cheap labor instead of a Communist one. It seems like the Cold War was for nothing. China will eventually win by pure economics, something that should not have EVER happened. Greed and greed alone has lead to this outcome and is also the reason why Apple cannot seem to keep up with Windows in key areas like graphics. Steve doesn't care and doesn't want to spend the money to do it right and that's a shame, IMO because there is no reason OSX couldn't be the best at everything at this point.
A lot of companies are forced to get their production costs down. That is the downside of our capitalistic system: you have to be competitive or you die - and China welcomed them with open arms. But things are far more complex nowadays. Let's not forget that China played a major role in averting a (long lasting) global financial collapse - if we like it or not. Apart from that, if one takes a walk in Nanjing Road in Shanghai, you would get the impression that China is more capitalist than some countries in Europe... of course if you visit China's rural areas is a totally different story.
But I agree on your comment about Apple's staff numbers. They have to hire more people, and concentrate more on the software side again. No one can argue, that they are short of money to do so. As for me, I would like to see an improved FCP (just like you, a better utilization of cores) and better (more stable) Motion, a more polished Color, etc...