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Microsoft Says Windows 10 PCs 'Do More' Than Macs in Latest Ads
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To me, this kind of commercial plays on the same level as the political campaign ads: Reinforcing their belief that they are 'on the right team'.
'You don't need to look over there. They are strange and their mama dresses them funny. Oh, and they don't have a touch screen.'
One client that had a touch screen notebook had most of the employees afraid to use it because of germs, and who knows what else (EWWW!). Someone used a cleaner that caused the surface to fog a little. After that, someone 'accidentally' dropped it. They replaced it with a standard non-touchscreen model. People were happy. Management, not so much, but...
'You don't need to look over there. They are strange and their mama dresses them funny. Oh, and they don't have a touch screen.'
One client that had a touch screen notebook had most of the employees afraid to use it because of germs, and who knows what else (EWWW!). Someone used a cleaner that caused the surface to fog a little. After that, someone 'accidentally' dropped it. They replaced it with a standard non-touchscreen model. People were happy. Management, not so much, but...
I did think it through. I'm trying to understand where you've done the same.
Do you really think Apple would design a computer product that people would depend on for their productivity and their livelihood, which would cause their arms to tire after a few minutes of touch/stylus use? Where Apple would then suggest your solution of "going back to a mouse for awhile" as the antidote?
If you are working on a project, how many times an hour would you tolerate that scenario? Especially if productivity is important, an aspect Apple takes seriously.
Fortunately, as I mentioned earlier, for Apple this is an area where they go deep making many engineering prototypes using many test users (casual and professional alike) to understand how people engage with their devices, trying to find potential problems.
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"...The first ad introduces The Bug Chicks, who are identified as "real people paid for real opinions," and focuses on how PCs allow them to teach kids about insects using PowerPoint and other Windows 10 apps and features…"
You had me up until PowerPoint, Microsoft.
Keynote or Prezi FTW!
You had me up until PowerPoint, Microsoft.
Keynote or Prezi FTW!
Okay, allow me to tell you what Windows 10 does, as a full time user:
#1 Fails to open images in "Photos" app, nearly 95% of the time (I guess that's "what it DOESN'T do.)
#2 Displays ADVERTISEMENTS (yes, really) on the lock screen (really, really pathetic move.)
#3 Pops up it's little head above the parapet on Windows 7 & Windows 8 PCs, almost bullying you into upgrading to it, and requiring a REGISTRY HACK to disable the nagging (how very professional of you, MS.)
#4 Thinks its "universal apps" are going to automagically propel Windows 10 Mobile platform above its current, pathetic market share.
#5 Has about 97 different versions (yes, again!!) to really simplify the choice for newcomers. >_<
You know, for an everyday OS, it's quite alright - I mean "alright" in the same way that a plain piece of toast with no butter or honey on is alright - it's usable, but ENJOYABLE and fluid? Hahahahaha... erm, no.
Using Mac OS X is like sighing with relief - it has this incredible calming effect, beautiful and peaceful, like oxygen and birds singing when you've just got off the train from a busy city, got onto the local village bus to your English Cotswolds village, jumped off at your street, walked through the front door, made some tea and then sat in the garden on a hot summers day... with birdsong and silence.
Oh, and Microsoft, we're not in the playground any more.
I reckon Microsoft's "strategy" (?!) is the opposite of Apple's, and is: "First! Not best"
PS: I am going back to a Mac as soon as I can afford one. I've had enough of Windows.
#1 Fails to open images in "Photos" app, nearly 95% of the time (I guess that's "what it DOESN'T do.)
#2 Displays ADVERTISEMENTS (yes, really) on the lock screen (really, really pathetic move.)
#3 Pops up it's little head above the parapet on Windows 7 & Windows 8 PCs, almost bullying you into upgrading to it, and requiring a REGISTRY HACK to disable the nagging (how very professional of you, MS.)
#4 Thinks its "universal apps" are going to automagically propel Windows 10 Mobile platform above its current, pathetic market share.
#5 Has about 97 different versions (yes, again!!) to really simplify the choice for newcomers. >_<
You know, for an everyday OS, it's quite alright - I mean "alright" in the same way that a plain piece of toast with no butter or honey on is alright - it's usable, but ENJOYABLE and fluid? Hahahahaha... erm, no.
Using Mac OS X is like sighing with relief - it has this incredible calming effect, beautiful and peaceful, like oxygen and birds singing when you've just got off the train from a busy city, got onto the local village bus to your English Cotswolds village, jumped off at your street, walked through the front door, made some tea and then sat in the garden on a hot summers day... with birdsong and silence.
Oh, and Microsoft, we're not in the playground any more.
I reckon Microsoft's "strategy" (?!) is the opposite of Apple's, and is: "First! Not best"
PS: I am going back to a Mac as soon as I can afford one. I've had enough of Windows.
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Because Apple KNOW's that people like us are going to wait for it's announcement and aren't going anywhere until that time, no matter what. Really, what's the alternative? Frustrating.
Yes, we can all talk about the past and what was.
Like The old PC and Mac Ads.
Like Steve Jobs being Alive
But those things are in the past, It's today and the future that's important now.
As it stands, OS X Should have had Siri many years ago - Apple missed the boat on that, and they're still resistant to touch screens on Macs which is dumb. I think its incredibly useful on my PCs that I have at home.how come Windows is always falunting off things that are bound to come on the Mac.... like just around the corner.
with this series they do however subtle imply how buggy it is
I think Apple is in a tough position.
If the internals are not significantly updated, there's no point in releasing a "refresh" like PC vendors do. You walk into a typical computer shop that sells Windows machines and they have a dozen machines with a dozen different configurations. The sales people throw all kinds of "specs" at you like "Gigabyte-this" and "Gigahertz-that", and it all sounds amazing to the layman. Then there's Windows running on it... the real headache.
Apple is trying to avoid that mess by having a clean, simple lineup, and unless there are hardware improvements (with a release schedule largely controlled by Intel), what's the point in releasing a new model of MacBook or iMac?
Apple really does need a faster refresh cycle, yes... but what is the ultimate solution to achieving that? Are they simply addicted to annual updates that they can't be more nimble? You'd think the bigger they grow, the easier it would be to achieve that. But then would their product line become messy?
ok, then i guess where we diverge is that i'm not equating a Surface pro competitor as a full replacement. just like a tablet isn't (yet) a laptop replacement, nor would the first foray into a hybrid be (running OS X). i'd have no problem switching back to my main computer when needed, fatigue or no fatigue. especially with dropbox/cloud integration, i think it would fit into various workflows pretty smoothly - if not improving it greatly for many people.
simply because it won't entirely replace my laptop isn't enough to abate my interest in having one. it'd - for me - be a cintiq replacement. and a nice one at that. apple's already destroyed cintiq's smooth lines (at slow speeds) with the iPad pro. great youtube vids of this in action. i want that tech, and the iPad pro (with iOS) isn't that high on my wishlist.
Couldn't agree less. While there are *some* GUI things I think work better in W10, overall I like OS X better. Plus I have a hard time with the schizophrenic look of the applications in Windows. There is not as much coherence as in OS X and many Windows apps still look like they're from the Windows 95 age. I do like the way Microsoft points with the graphical look of apps in Windows 10, but it seems not many third party developers follow. Maybe in the future…
Uhm… what?
After 26 years on Macs... 6 months ago I decided to move to Windows 10.
I have been a fanboy for many years. But the prospect to upgrade to the "trashcan" mac pro was what started my personal revolution. But I admit it was a scary decision.
But now that I have switched my desktop computer to Windows 10, I must say I am quite happy. It hasn't been buggy or a driver nightmare like I imagined. I never had a crash so far with Adobe Creative suite (I am a designer) and it has been really stable. Using fonts is not a problem like it used to be many years ago. Maybe I am lucky?!?
As for productivity, there are relly cool functions in Windows 10 that Apple could really learn... and copy. I am slowly learning new tricks hereand there and every time I feel, wow this is great.
But I still miss the "space bar" to preview my files or the fast search engine that shows files by date. Or the ability to preview files for .AI or .PSD format.
But after pros & cons I must admit I prefer Windows 10. I still use my macbook pro but I reduced my workflow to basically just browsing the web, but I doubt I will replace it with an Apple product in the future.
I have been a fanboy for many years. But the prospect to upgrade to the "trashcan" mac pro was what started my personal revolution. But I admit it was a scary decision.
But now that I have switched my desktop computer to Windows 10, I must say I am quite happy. It hasn't been buggy or a driver nightmare like I imagined. I never had a crash so far with Adobe Creative suite (I am a designer) and it has been really stable. Using fonts is not a problem like it used to be many years ago. Maybe I am lucky?!?
As for productivity, there are relly cool functions in Windows 10 that Apple could really learn... and copy. I am slowly learning new tricks hereand there and every time I feel, wow this is great.
But I still miss the "space bar" to preview my files or the fast search engine that shows files by date. Or the ability to preview files for .AI or .PSD format.
But after pros & cons I must admit I prefer Windows 10. I still use my macbook pro but I reduced my workflow to basically just browsing the web, but I doubt I will replace it with an Apple product in the future.
What puzzles me the most is why this is an article on Mac Rumours. What is the criteria for getting on the front page these days?
As in previous years, Apple will announce new Macs at WWDC if, and only if, the timing makes sense - if not, they can and will call a media event with a few weeks notice.
Also, AFAIK we're still waiting for Intel to release the low-power Skylake chips with Iris Pro-class graphics that will go in the flagship 13" MacBook Pros and the low-power quads for the 15". Last I heard, the only ones even announced were the uber-expensive Mobile Xeons (which might be a contender for the 15").
ASCII.
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I literally emitted a HEARTY, deep AUDIBLE laugh at your comment!!!
Apple has the same problem with OS X that they have with iOS in terms of market share. It's caused by their premium prices. Average people are very leery about spending $700+ on a phone. Average people are also very leery about spending at least $1300+ on a laptop.
If Apple got a $300 iPhone and a $600 MacBook on the market (which will literally never happen because Apple loves its profit margins) Microsoft and other venders such as Google, Samsung, HTC, etc would be in huge trouble.
I've never used a MacBook outside of like 5 minutes here and there in an Apple Store, I've been on Windows all my life. I am planning on getting a rMBP 13" for college. Windows hasn't really let me down or been too much of a problem for me, but I'm just kinda sick of it. Very specific issues where third party software that is working for everyone else fails to install, over complicated processes to actually get things to work, etc. Call me paranoid, but I feel Windows 10 is more of a privacy invasion than a new OS. The shady practices of Microsoft auto-enabling settings without telling people, settings getting reset after automatic updates... I would love to play games but I don't really do it often enough for it to be a deal breaker. I'd rather have a PS4+MacBook combo to be honest, even though I like keyboard/mouse controls. Consoles have less issues than PCs, don't have to worry about overheating/upgrading to the latest and greatest GPUs and everything... I love technology to death but I'm still very casual about it.
I'm also sick of plastic laptops lol. And crappy displays. I think hardware quality is the best with a MacBook Pro. No, they aren't exactly the most powerful in the market (13") but it's more than what I would need. There's also what, the surface book I think is more premium? Well, that's Windows and it has a touchscreen that I don't care about and such..
Also with a MacBook at least it would actually work with my iPhone and if I need, I can run Windows. I run into issues all the time where there are OS X only programs when I'm talking with people on here. At least if a program is Windows only, I have the option to run both OS's...
Im not totally set with what I'll get but I have more reasons for OS X than with Windows. I'm just scared because I haven't used OS X before for everyday use so not totally sure.
If Apple got a $300 iPhone and a $600 MacBook on the market (which will literally never happen because Apple loves its profit margins) Microsoft and other venders such as Google, Samsung, HTC, etc would be in huge trouble.
I've never used a MacBook outside of like 5 minutes here and there in an Apple Store, I've been on Windows all my life. I am planning on getting a rMBP 13" for college. Windows hasn't really let me down or been too much of a problem for me, but I'm just kinda sick of it. Very specific issues where third party software that is working for everyone else fails to install, over complicated processes to actually get things to work, etc. Call me paranoid, but I feel Windows 10 is more of a privacy invasion than a new OS. The shady practices of Microsoft auto-enabling settings without telling people, settings getting reset after automatic updates... I would love to play games but I don't really do it often enough for it to be a deal breaker. I'd rather have a PS4+MacBook combo to be honest, even though I like keyboard/mouse controls. Consoles have less issues than PCs, don't have to worry about overheating/upgrading to the latest and greatest GPUs and everything... I love technology to death but I'm still very casual about it.
I'm also sick of plastic laptops lol. And crappy displays. I think hardware quality is the best with a MacBook Pro. No, they aren't exactly the most powerful in the market (13") but it's more than what I would need. There's also what, the surface book I think is more premium? Well, that's Windows and it has a touchscreen that I don't care about and such..
Also with a MacBook at least it would actually work with my iPhone and if I need, I can run Windows. I run into issues all the time where there are OS X only programs when I'm talking with people on here. At least if a program is Windows only, I have the option to run both OS's...
Im not totally set with what I'll get but I have more reasons for OS X than with Windows. I'm just scared because I haven't used OS X before for everyday use so not totally sure.
In what way is OS X ”less functional”? I'm genuinely curios. Can you give an example or two?
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I don't use Windows 10 very often, but it happens. Care to share what it is you've found?
93.3% + 6.7% = 100% Where's Linux in this? I think someone's numbers are a little off here.
I keep cycling this "The bug chicks" through my mind, as it's now stuck there as I go about my day. I mean, seriously, what dimwit decided to use that campaign idea whilst simultaneously failing to realise the sheer irony... or maybe they just don't CARE any more. It's as if Microsoft is mocking itself without realising.
What a complete mess, and a hilarious mess.
What a complete mess, and a hilarious mess.