Apple wants its services to become more ubiquitous, so they can lure more PC users away by not requiring them to switch operating systems entirely, at least... not YET.I don't quite get what me.com does that mac.com didn't.![]()
Because the MobileMe service will be so nicely integrated with iPhone and its web app foundation makes it platform agnostic by nature, calling it ".dotmac" limits their potential pool of users. MobileMe patches into ALL of Apple's devices, from iPhone, to iPod, to Apple TV. It will no doubt become more and more prominent in iTunes as well.
In the end, Apple intends to cash in on what Time magazine did when it named "YOU" the person of the year in 2006. It's all about personalized service that allows everyone to be their best, and have their life represent an effortless continuum of information and interconnectedness. It's not about the INTERNET-version of the MAC computer. It's about what Apple computer can do to improve the efficiency of how you live your life. It's all about YOU, but moreover, that inner dialog you carry on with yourself.
That is to say... it's all about ME.
Close credits.
~ CB