swingerofbirch
macrumors 68040
InsiderTravels said:Actually, thought the ad was absolutely brilliant. Whoever thought it up should win an award or something. Really. I typically despise commercials of all types. Virtually all of them have very little imagination and seem like they were thought up on the fly. But this one was really good.
To me, the ad said completely the opposite of what you think it said. I think it was a slam to Microsoft, not to Intel. I think Apple was clearly saying that Intel makes great, innovative products that haven't been able to show their full potential because they were trapped inside bland boxes doing bland tasks. They have never had the opportunity to really shine, but now they can demonstrate all the great things they've always been capable of doing.
I truly think that anybody who specializes in advertising and marketing and knows their craft well will think this is a brilliant ad. I believe even staunch Microsoft lovers and Apple haters who try to look at the ad objectively (for its own merits, regardless of which products it promotes) will think so.
Edit: Not just a slam to Microsoft, obviously, because they aren't the ones who actually make the bland, boring little boxes; they're just the ones who stopped the Intel chips from really performing to their full potential on the software side. Of course, they're also referring to the hardware companies who never thought to try making computers aesthetically pleasing until after they saw Apple do it.
Edit again: Oops, I didn't see the newer replies posted ahead of mine that basically said the same thing.
I haven't read everything in here so I am not sure if someone already said this, but the fact is that Intel chips were used by Pixar long before Apple developed its Intel contingency plan. Beautiful films like Finding Nemo were created on PCs.
Plus, when most of America uses these dull little boxes: to type up school reports, dissertations, emails, it's a bit insulting to them as well.