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Motorola Teases New Tablet in Teaser Promo, Disses the iPad

smiddlehurst said:
Worse, a lot of the time it doesn't need to be that way (in this case the ad is actually very clever until it does the Tab and iPad) but companies have so little faith in their product being able to speak for itself they try this sort of thing instead.
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Disagree. They're trying to build interest and create a position that will drive messaging for their marketing campaign. Has nothing to do with faith in their product. It's a good story.

They should dis the iPad if they've brought more to the table than Apple. Good news for us is that more and better competition means we all benefit.
 
smiddlehurst said:
Yes, and during a presentation you can get away with it because you've got an hour+ to play with, you're immediately showing why your product is better and, again, setting the narrative for your product. Plus, let's face it, only geeks watch keynotes anyway ;)

Advertising, even teaser pieces like this, is a very different game. You've got maybe a minute to get a message across and if your product can't stand on its own without directly showcasing the competition that's not a good sign. Worse, a lot of the time it doesn't need to be that way (in this case the ad is actually very clever until it does the Tab and iPad) but companies have so little faith in their product being able to speak for itself they try this sort of thing instead.
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What about all the "I'm a PC..." commercials? A lot of those had nothing to do with Apple/Macs, and just harped on PC problems.

I'm not saying what Motorola did was "right" or smart or a sign of good or bad things to come.

All I'm saying is, they are far from the only company that takes pot shots at their competitors.

Which, IMO, is dumb. I'd rather see companies focus on their own products. Just trying to keep an even mind on things.
 
The point of advertising is to show how much better your product is that the competition. You can do this by highlighting your competition's flaws. The Droid Does campaign did this and it worked out well for Motorola/Verizon.
 
darngooddesign said:
The point of advertising is to show how much better your product is that the competition. You can do this by highlighting your competition's flaws. The Droid Does campaign did this and it worked out well for Motorola/Verizon.
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It definitely worked out well for Motorola, but did it work out well for Verizon? Recent data shows minimal smartphone subscriber growth for Verizon over the last year. Most of the Android growth has come at the expense of RIM and Microsoft on Verizon.

Considering Droid is a Verizon campaign, was it a success? Maybe in minimizing losses to AT&T and the iPhone?
 
Let's be honest here, most people here know what the iPad can do as we are to varying degrees geeks!

Your average human who has more important things in their lives as to how many pixels the screen has and how many fingers the screen can register at the same time will have a very limited knowledge.

I don't see anything wrong with explaining to a consumer how your product can do something some other product cannot.

Say for example, you could play Flash and Apple cannot play Flash.

Many may not know that or ever realise what Flash is, esp if they have a PC and don't even think about it.

It's reasonable to say, hey look, if you go to these web sites with our product then this is what you see. But if you go to the same web site with our competitors product then this other thing is what you see.

I don't see anything wrong as you are informing/educating your customer as to the benefits of your product over some other product them may be thinking of buying.

As long as what you say it true and honest, I think it it good to show how much better your item is and give an example.

Stuff like this if unlike many other purchases where you can see just by looking that a product may be better for you than another one.

Sony used to do this with Trinitron tubes. It used to explain with diagrams how a normal shadow mask tube worked and how their Trinitron system worked.

Once informed/educated about this, the customer could then go and decide which product gave them the features they want.

If anything, the Apple / PC adverts were worse as they did not inform anyone, or say you can do this with Apple but you can't do this with a PC. They just attempted to rubbish and make a joke out of the PC.

If they said X program runs faster, or X program loads faster, or X program you can get on the Mac, but look how bad the PC version is. Then they would have been giving customers genuine helpful information.

But all they really did was the same as pointing to someone fat and saying oh look how funny, fat and lazy that person is, lets have a laugh.
 
Piggie said:
...If anything, the Apple / PC adverts were worse as they did not inform anyone, or say you can do this with Apple but you can't do this with a PC. They just attempted to rubbish and make a joke out of the PC.

If they said X program runs faster, or X program loads faster, or X program you can get on the Mac, but look how bad the PC version is. Then they would have been giving customers genuine helpful information.

But all they really did was the same as pointing to someone fat and saying oh look how funny, fat and lazy that person is, lets have a laugh.
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That's not how I saw them. The overriding message was PCs are worse then Macs because of general reasons. There weren't any specifics, but you don't have to say Macs don't get viruses because of x, y, and z, you just have to say Macs don't get viruses. The underlying message was that if you use our product you will appear to be sexy and cool; which really is the point advertising.
 
darngooddesign said:
That's not how I saw them. The overriding message was PCs are worse then Macs because of general reasons. There weren't any specifics, but you don't have to say Macs don't get viruses because of x, y, and z, you just have to say Macs don't get viruses. The underlying message was that if you use our product you will appear to be sexy and cool; which really is the point advertising.
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I suppose it depends on what you like and how your brain is wired up.

I hate, absolutely hate what I call "Lifestyle" adverts.

The adverts which tell you virtually nothing at all about a product, apart from what it is and it's name.

They give you no facts, details or anything about when they are trying to make you buy.

They just try and say but this, it's cool, it's sexy. If you buy this, you too can have a slim attractive wife who will love you, you will be successful in business, you will be the centre of attention at the party.

These adverts leave me stone cold, and often make me dislike a product without me even trying or going to see it.

If they want to sell me a car, please tell me, how many miles to the gallon it does, perhaps how quiet it is, what extra's do I get, how cheap is the insurance, is it made from good quality materials, How reliable is it, what guarantee does it have.

I don't want to see a James bond guy driving away from an erupting volcano, whilst the ground cracks beneath the car, and end up with him sipping champagne with his slim girlfriend who is wearing gold and diamonds.

Arghh !!!!!
 
Piggie said:
I suppose it depends on what you like and how your brain is wired up.

I hate, absolutely hate what I call "Lifestyle" adverts.

The adverts which tell you virtually nothing at all about a product, apart from what it is and it's name.

They give you no facts, details or anything about when they are trying to make you buy.

They just try and say but this, it's cool, it's sexy. If you buy this, you too can have a slim attractive wife who will love you, you will be successful in business, you will be the centre of attention at the party.

These adverts leave me stone cold, and often make me dislike a product without me even trying or going to see it.

If they want to sell me a car, please tell me, how many miles to the gallon it does, perhaps how quiet it is, what extra's do I get, how cheap is the insurance, is it made from good quality materials, How reliable is it, what guarantee does it have.

I don't want to see a James bond guy driving away from an erupting volcano, whilst the ground cracks beneath the car, and end up with him sipping champagne with his slim girlfriend who is wearing gold and diamonds.

Arghh !!!!!
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I agree that I don't like "lifestyle" ads, especially those which don't give any reason to buy what they are selling beyond the "branding message". However good advertising isn't a series of facts and figures either. If you want that sort of information then you probably should be looking at a company web-site or a review.

I think there is a middle ground where the advert provides reasons to buy whilst also presenting the product in a good way and personally I think that Apple's iPhone and iPad ads hit that target really well. They are simply a series of fragments showing the iPhone/iPad being used to do useful(email, web), interesting(reading a book, looking at elements) and fun(playing a game or music) things. Obviously they also have the Apple look to them but at their core they are very practical ads.
 
Andy rubin already showed off android tablet for motorola and it was nothing exciting to me. Also, it was all made out of plastic and cheap materials. I don't want tablets to be made in plastic. Use metals and aluminum. Use some premium materials like apple.
 
mKTank said:
They implied that Mac owners need not worry about viruses. Get a reality check, kiddo.
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You are shifting the goalposts a bit there! I certainly don't worry about viruses as a Mac users. But that is neither here nor there.

You responded to a post that said that Apple has never claimed that Macs do not get viruses. That claim is true.

That you inferred something that was not stated is not a rebuttal.
 
hcho3 said:
Andy rubin already showed off android tablet for motorola and it was nothing exciting to me. Also, it was all made out of plastic and cheap materials. I don't want tablets to be made in plastic. Use metals and aluminum. Use some premium materials like apple.
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It's a strange mental attitude we seem to have that for some things Plastic must be cheap.

I guess it's due to years ago when we first got cheap plastic copies of some items.

But in other areas, getting rid of heavy metal, and replacing them with a variety of different plastics is considered very high tech.

Most on this forum seem to look down their nose at Plastic.

Plastic does not have to be cheap toy soldier plastic. the term plastic can be used to describe an amazing variety of very high tech and high performing materials.

Strange how this opinion has been formed that anything made form any plastic must be horrid and cheap.
 
Richard1028 said:
Implied is a far cry from a "claim". Here's the ad:

http://www.youtube.com/watch?v=GQb_Q8WRL_g


Apple ain't stupid son. No way are they ever going to publicly state the "mac doesn't get viruses." (As you hear in the cleverly worded commercial above).

Never say never.
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"Macs don't get PC viruses" according to their site.

They put PC in there to ward off people like me who know exactly what they mean to say. You have to pay attention to the terminology they use. It's one of the selling points of the Mac and they know it: that it's pretty much virus-proof.

Pretty funny that they think it's because of actual security measures rather than security by obscurity.
 
ChazUK said:
Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.2; en-gb; GT-P1000 Build/FROYO) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1)
.
I don't get what Motorola are digging at with the iPad either.
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Remember it's just a natural form of responding in a competitive environment. It's done all the time with all kinds of products.

Cheers... :)
 
conradwt said:
When I saw the bee, I remember the phrase by boxing great, Muhammad Ali, "...float like a butterfly and sting like a bee...".
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I thought of "We're the bee's knees. Get it; love. Get it?"

But then I thought of honeycomb; and, then, continuing my intellectual thinking, I though of how honeycomb is probably the only thing going for this tablet. And, how the galaxy tab MAY get honeycomb, even though it's just a dew months old.

I think honeycomb is the time where iOS and android OS are now equal; but each with different advantages:
Honeycomb - more desktop feel
- live wallpapers

iOS - App store
- iMovie for iPad will be awesome.
 
mKTank said:
"Macs don't get PC viruses" according to their site.

They put PC in there to ward off people like me who know exactly what they mean to say. You have to pay attention to the terminology they use. It's one of the selling points of the Mac and they know it: that it's pretty much virus-proof.

Pretty funny that they think it's because of actual security measures rather than security by obscurity.
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Every company has to simplify their ads. For example, all Macs are PCs by definition, but Apple just says PC to mean Windows computer.

However, this Motorola tablet ad is going too far by saying that the iPad is a big iPhone. I thought that the iPhone was the best smartphone...?
 
Dorkington said:
To be fair, Steve Jobs spends a lot of time during his presentations talking down the competition.

Every company does it, especially if their competitors have a certain level of success.
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ALOT of that is for the shareholders. They watch those keynotes like a hawk. They don't care about the product, they want to know their money is where it needs to be. Someone who invested in Apple might also be in the market to invest in Microsoft/Motorola/Samsung/Google, and may even have shares in those companies. Steve Jobs is really up there saying "This is why you made the right choice going with Apple, and this is why selling and re-investing in another company would be stupid"

-John
 
Motorola is serious!!

You can laugh at their ad, but believe me, Motorola is serious about their products. Their stuff works, and if there are glitches, they update their software right away. I had an Ipad and really liked it, then I got a Droid X and a Droid Pro for my wife, and suddenly the Ipad got a whole lot less use. Unless the Motorola tablet is tied to a data plan with Verizon, I plan on taking a very serious look at it. Gave my Ipad to my daughter.
 
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