Consider how hard it is to entertain kids these days any so many hours spared is a joy.
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'Mulan' to Be Available as $30 In-App Purchase in Disney+ App on Apple Platforms
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Based on what I have seen the theaters aren’t going to survive. If we don’t support movies and the studios can’t be profitable it will be a long time before we get to see the movies we actually want to see. $30 is high but cheaper then taking a family of four to the movies. Back in the video store days, video stores would pay well over a $100 for a new release yes they would rent that movie and eventually turn a profit. There is just a lot of things coming that I want to see like Black Widow and I hope it gets released sooner rather than waiting until next summer.
Priced at the upper end of what they think the sweet spot is. The other lever is how long they’ll keep it away from Disney+ but I would guess 12-24 months.
Over time I expect the price to come down to $20-25
I personally will never pay this but that’s me - I don’t want to build a portfolio of purchased content and then feel tied to the subscription for fear of losing paid content. Ever. I will always just wait it out to appear on regular streaming - even if I have to wait years I’ll just get on with my life like I’ve always done while waiting for a movie to come out.
Over time I expect the price to come down to $20-25
I personally will never pay this but that’s me - I don’t want to build a portfolio of purchased content and then feel tied to the subscription for fear of losing paid content. Ever. I will always just wait it out to appear on regular streaming - even if I have to wait years I’ll just get on with my life like I’ve always done while waiting for a movie to come out.
It’s released on September 4th. It’ll likely be available for purchase on DVD/Blu-Ray in time for Christmas. Expect it to be available with the Disney+ standard access level at the same time.
There is no way they're charging 30 notes in Sept and then waiving that PVOD fee for standard D+ availability some 3 months later. It'll be 6 months minimum, possibly more.
30 is a bit steep considering I have to supply my own screen, sound system, AC, and seating. Not to mention clean up after myself. Home theatre's have come a long way but some movies deserve "the big screen".
Disney is cutting out the exhibitor, and taking some of the cut for itself, not passing all of those savings on. It is passing on some, especially if you have a family of 4 or 5 that will watch.
That said, there are bonuses to this. No chatty Cathy's, or phone users to interrupt you (other than your own family). Cheap popcorn and drinks. Can pause when you want, need too (kids acting up, little Jimmy needs to use the bathroom).
iTunes used to do early rentals for some in-theatre movies (more for indie type movies) but it was a more reasonable 20... It was only a rental. This you "own" but also need a Disney+ sub to access it... probably the biggest turn off.
If it was $30 to rent from itunes, no sub require, maybe.
Does anyone know if it will be 4K/DV/HDR and ATMOS enabled? You are paying for a summer blockbuster, hopefully you get blockbuster technical quality.
Disney+ streams are quite good, but its still not as good as a disc copy or the theatre...
Disney is cutting out the exhibitor, and taking some of the cut for itself, not passing all of those savings on. It is passing on some, especially if you have a family of 4 or 5 that will watch.
That said, there are bonuses to this. No chatty Cathy's, or phone users to interrupt you (other than your own family). Cheap popcorn and drinks. Can pause when you want, need too (kids acting up, little Jimmy needs to use the bathroom).
iTunes used to do early rentals for some in-theatre movies (more for indie type movies) but it was a more reasonable 20... It was only a rental. This you "own" but also need a Disney+ sub to access it... probably the biggest turn off.
If it was $30 to rent from itunes, no sub require, maybe.
Does anyone know if it will be 4K/DV/HDR and ATMOS enabled? You are paying for a summer blockbuster, hopefully you get blockbuster technical quality.
Disney+ streams are quite good, but its still not as good as a disc copy or the theatre...
No idea, but I'd be very surprised if it wasn't 4K DV/HDR10/DA. And I'm definitely interested if Mulan if 4K, DV & DA as I can make full use. A 1080 HD picture with only 5.1 audio and I'm not spending £25-£30. I've been most impressed with the 4K DV & Atmos content on Disney+ so far though - the MCU films we've watched through Guardians 2, the SW films and the early 90s renaissance Disney classics have all been most impressive in 4K DV+DA on the service.
Why should I spend 30$ for two cocktails at the bar - if I can get my booze for a fraction of that from the supermarket or liquor store, to enjoy in the comfiness of my own home?
Without wanting to get into the topic of which is the better movie, we can probably agree Star Wars: Rise of Skywalker was positioned as at least as big a blockbuster by the same studio - which I just available on Amazon as a 3.99$ rental. Mulan seems comparatively expensive, i.e. seems a high premium to see it as soon as possible. With price differences like that, I'd gladly pass (even if I wanted to see the movie) and wait for prices to drop.
Without wanting to get into the topic of which is the better movie, we can probably agree Star Wars: Rise of Skywalker was positioned as at least as big a blockbuster by the same studio - which I just available on Amazon as a 3.99$ rental. Mulan seems comparatively expensive, i.e. seems a high premium to see it as soon as possible. With price differences like that, I'd gladly pass (even if I wanted to see the movie) and wait for prices to drop.
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People crying about the price aren't too intelligent or dont have families. A trip to the movies for a family of 4 is $60, and that's if you don't include all the snacks the kids will want to buy. $100 easy. $30 and getting to watch from home is a dream. I wish this was an option for every movie.
I mean movies available to stream same day they are in theaters obviously. Id gladly pay $30 to watch Tenet on my home theater system then have to go to a theater and all the hassle that comes with it.
Well, let’s do the math.
Two adult tickets @ $12 each = $24
Two child tickets @ $8 each = $16
One large popcorn = $12
Four sodas@ $4 each = $16
I make that $68. Not including gas, parking, etc.
You know this is a movie on Disney+, right? You know this has nothing to do with Apple or AppleTV+, right? Right?
For many people, it’s important to see the new releases everyone else is watching. Just as it’s important to read the bestsellers everyone else is reading. I don’t understand that myself. (Want to have some fun? Go into Barnes and Noble. Find some obscure, esoteric book gathering dust on one of the back shelves. Move it to the bestseller rack. Then, stand back and watch people walk in and start picking it up.)
If you fall into that category, $30 is a fair price for a world-premiere movie.
The difference is one movie has been put in movie theaters for a while with tickets costing around $15 to watch it, and then was available for purchase and higher priced rent for a while longer, and about a year later is $3.99 to watch, while the other movie is just about to have its theatrical release, although due to the pandemic it's having some sort of equivalent of that online instead.
- Drives some users towards subscribing to Disney+.
- They’re walking a very fine line here with the theaters. If they made it generally available day-of, it’s very possible that theaters would retaliate by refusing to show this film, and/or future films from the studio. This came up in the case of the Trolls movie.
If they went straight to general day-of releases on what were previously later stages of the process, then they’d lose a WHOLE LOT of money. They’d probably also kill off movie theaters entirely in the process, so they couldn’t get that first huge money-making stage back even if they changed their minds (say they decide six months in that it was a bad idea, but now all the theaters are gone). This is why theaters are so adamant about not having day-of releases. It would likely kill them. But, we live in very strange times right now, and a lot of theaters can’t be open. So, the studios are trying to navigate a path through the current landscape without doing too much damage to the future landscape. They‘re looking for a way to make money from movies now, that doesn’t do too much damage to their business relationships in the future. So, we’re seeing a lot of experiments: selling movies to Apple (Greyhound), selling/renting direct to moviegoers (Trolls), putting movies on their streaming services to try to get more signups (a bunch of these), and holding onto big ticket movies to try to see which way the wind blows (Black Widow, Wonder Woman 1984).
Do you also shoplift if you feel an item is priced too high?
No, you are paying to see it day-of. Being impatient has a cost. You could wait 3-5 years and probably see it for free on broadcast TV. It’s all a question of how much is satisfying your impatience worth to you.