The lack of screen lamination/antiglare is a regression from the Air 2, but the A9 absolutely smokes the A8X in single core/multi core performance, really everywhere except graphics performance where it's a dead head (the X in the A8X is that third GPU where the A9 has two). And these will be retailed at less than $300 all day long.
What Apple has done is built an iPad with separate (and cheaper-to-replace) glass and LCD, with as up-to-date CPU as anything out there -- and Touch ID -- that is going to be good for iOS updates far into the future. (As an original iPad mini owner running iOS 9.3.5, I can vouch for the importance of this.)
Are you comparing the A9 or the A9X - I think the A9 (not x) will be about on par with the A8X. I wouldn't call the CPU "up to date as anything out there" I would call it on par with 2015 phone technology, not 2017 tablet technology. What Apple has done is put in the bare minimum to maintain high margins.
This iPad is already a generation outdated and it isn't even the best performance of the 2015 generation where it belongs. It's just like the iPad mini 1 - old internals that won't get the life span something released in 2017 should.
This is an iPad for the masses (schools, kids, grandparents) where value for money is the key driving factor, and as I said in an earlier post, there isn't any competing tablet of this quality and performance on the market anywhere near this price.
Apple used to be able to deliver its top of the line iPad experience for a price not too much more than this. This thing is $469 in Australia, the iPad 4 for example was only $60 more expensive when it was the latest and greatest, compared to this which is underdone. Perhaps this has been effected by other factors, but I don't think its going to do much for the market. The Whole iPad Pro thing has been about raising the price of what they used to deliver by about $200, and things like this are delivering old tech at prices which are still too high in my opinion. Probably different in the US though.
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They're not, they're the iPad equivalent of the SE designed to extend the halo of Apple services to a broader audience.
I wouldn't even say they were the equivalent of the SE - The SE while having the older design had flagship performance, battery life, camera etc when it came out early last year. The new iPad has none of that. Half the reason for the older design for the SE was to deliver the smaller screen plus lower price, but this iPad, it was purely to save money.