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New Apple iPad Ad: We'll Always
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Nice ad
Nice advert.
Simple, yet really sells the product. Apple is great a making people want things they didn't know they wanted in the first place. Subliminal maybe? But I don't think so
Nice advert.
Simple, yet really sells the product. Apple is great a making people want things they didn't know they wanted in the first place. Subliminal maybe? But I don't think so 
If this commercial had been directed by the same guy that directs the android commercials it would've been much different:
At the beginning whenever the person does the widening motion with their fingers, all of the photos would have jumped out of the iPad and surrounded the room. At this point the iPad is no longer visible and each photo is hovering in the air. The individual would walk through the room as each of the photos move out of the way to make a path to a glowing apple. The character would then approach the apple and attempts to look at it for 2-3 seconds before it explodes before her with beams of light shining through. Drenched in Apple sauce, the character turns around to find that each of her photos have now turned into different app logos. The commercial ends with a tight zoom on the characters face saying "woah" and then the apple logo appears for .00012 seconds. in black on a white background.
At the beginning whenever the person does the widening motion with their fingers, all of the photos would have jumped out of the iPad and surrounded the room. At this point the iPad is no longer visible and each photo is hovering in the air. The individual would walk through the room as each of the photos move out of the way to make a path to a glowing apple. The character would then approach the apple and attempts to look at it for 2-3 seconds before it explodes before her with beams of light shining through. Drenched in Apple sauce, the character turns around to find that each of her photos have now turned into different app logos. The commercial ends with a tight zoom on the characters face saying "woah" and then the apple logo appears for .00012 seconds. in black on a white background.
And does anyone know the name of the educational app with the kid writing "Lion?" Not that I want my daughter to be writing Lion ads for Apple, per se, but I would like her to learn how to write. What better way than with an iPad and an iPad stylus? I just need the app!!
Seems like a different ad agency
Agree. Some of the original iPhone 4 ads featuring FaceTime were extremely sentimental. But now they've practically turned into warnings: "If you don't have an iPhone..." And there are boring battery life claims and such.
I wonder if Apple could revive the "I'm a Mac" concept. As in "I'm an iPad. And I'm a PlayBook..."
Agree. Some of the original iPhone 4 ads featuring FaceTime were extremely sentimental. But now they've practically turned into warnings: "If you don't have an iPhone..." And there are boring battery life claims and such.
I wonder if Apple could revive the "I'm a Mac" concept. As in "I'm an iPad. And I'm a PlayBook..."
swingerofbirch
macrumors 68040
RIM would love if Apple did that! With the Mac/PC commercials, Apple had very little market share compared to Microsoft and its hardware allies and bringing up PCs wasn't going to bring attention to something people didn't know about already. Bringing up PlayBook would be giving RIM free advertising. In fact RIM as the underdog is already using the Mac/PC approach by saying their PlayBook has Flash "unlike some other well known tablets." I guess they don't want to give Apple publicity by specifically mentioning the iPad, either.
I still want to know what the app was from the previous commercial at the very end when they were star gazing!
The Alphabet App is "Alphabet Fun." Very nice.
http://itunes.apple.com/us/app/alphabet-fun/id364729939?mt=8
http://itunes.apple.com/us/app/alphabet-fun/id364729939?mt=8
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_4 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8K2 Safari/6533.18.5)
Ignore this
Ignore this
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A5274d Safari/7534.48.3)
It looks like "Photo Cookbook"
RossMc said:
It looks like "Photo Cookbook"
So Poignant!
The iPad 2 ads are so very poignant. Tear inducing nostalgia to temper the fear of humanity slipping towards being cyborgs. It reminds me of the explanation for the advertising campaign for the "Kodak Carousel" as popularized on Mad Men.
Good catch on the little Lion.
The iPad 2 ads are so very poignant. Tear inducing nostalgia to temper the fear of humanity slipping towards being cyborgs. It reminds me of the explanation for the advertising campaign for the "Kodak Carousel" as popularized on Mad Men.
Good catch on the little Lion.
Yes, it does seem like a different ad agency. The phone has cocky ads lately. No wonder non-Apple users see we Apple users as a_holes. "If you don't have an iPhone..." I HATE those commercials. Stick to showing what is possible with the iPhone without putting the viewer down because they don't happen to own one.
Yet, the iPad ads (this one in particular) is the opposite of cocky.
Strange.
It was star seek, not star walk. I have that app it's AWESOME! One of my favorites.
But the cube did not sell! The larger market is people who are not geeks! Apple is the only technology company that knows how to market to people who don't even know what a CPU is!
