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New Apple iPad Ad: We'll Always
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Another one of those pandering commercials designed to tug the heartstrings of Joe & Jill Smith. I much prefer ads with specs.
Especially that app that teaches you how to spell lyen. I can never seem to remember how.
You're on a tech-centric website right now. You know how to find specs.
Joe and Jill don't care about specs... and I'm pretty sure the 30 millions iPads sold so far didn't go home with techies.
TV commercials aren't the right place for a list of tech specs anyway.
30 million iPads sold... I guess these "dumb downed" ads work, huh.
Like I said I honestly don't think the ads helped them sell but maybe a very small portion. I think the lines in front of the stores did enough advertising for them!
the ads came out after they already sold a ton.I guess I've always been different then the average person. I grew up around PCs in the infancy of it(early 80s). I built computers with my own hands(several dozens), the tech has always fascinated me. But getting emotional about a piece of hardware? Pffft. I just don't get it.
So the first few million iPads sold because of the lines outside Apple stores? No way, Apple has saturated TV with slick ads(by Madison ave) going back years now. Sort of like the Coca-Cola ads designed to pull at the heart strings. To me it's very cynical, but logical. I much prefer the more tech-oriented phase of the industry before Jobs' 2nd stint.
Come on, how many people buy Macbooks and iMacs because they want people to see how fashionable they are? It's one thing for people that are locked into the OS/X ecosystem of applications to continue buying Macs, but for all the switchers the last 4-5 years? If all they're doing is web browsing, email and some light iWork stuff they could just as easily do all those on a Windows PC.
Right... but this is consumer electronics. For... you guessed it... consumers.
Would HP spend 30 seconds talking about a laptop highlighting an Intel Core i3-370M Processor, Intel HD Graphics, 4GB of RAM and a 5400RPM hard drive?
That would be a horrible commercial.
How about some simple, non-sentimental commercials that highlighted things like quick boot time if you have an SSD or how getting rid of the optical drive in the Mini allowed Apple to up the processor?
It's the same reason you can buy a pink laptop from Dell.
But that Dell laptop has a junky trackpad and tons of crapware installed.
I've never owned a Mac... but everyone I know with Macs absolutely loves them.
Boot time is a pointless spec. Most people sleep/wake anyway. No wonder no one talks about it.
Same for the updated Mac Mini processor.
Again... Apple sells benefits... not features...
Apple already said the iPad 2 is faster than the original iPad... what more can you say on the subject?
Are we supposed to start crying when we watch these ads? They're so sappy! I need a kleenex!
Heard of a paper and pen? Yeah, I get it, everyone loves the iPad but let's not dumb ourselves down to such an extent that we have to use an iPad for the most basic of things.
This advertisement is a lie. It is false advertising. Apple is losing our memories, our data, because they are not providing backwards compatibility.
Apple should be maintaining compatibility for all applications all the way back. The computers, even an iPodTouch, have the computing power necessary to emulate all the previous machines. There is a tremendous amount of software that was never upgraded to PowerPC and then to Intel. Developers went out of business. But many users, especially in small businesses and education, still use that software. This is a great resource. It is a shame for Apple to abandon it. If they're doing this for Quicken they should do it for all applications.
Some people say upgrade to alternative software but are no alternative titles for a lot of the software. Apple should not be abandoning Rosetta and they should not have abandoned Classic. They are an enormous company with tremendous resources. They could easily keep emulation for these older systems going.
It is irresponsible of Apple to create obsolescence of hardware by discontinuing operating system and technical support for older systems. This policy of Apple's creates more trash filling the landfills and is a waste of resources.
The solution is for Apple to make new software intelligently scaleable such that it recognizes the hardware it is being installed on and adjusts to fit within the memory footprint and hardware's capabilities. Yes, certain new features like transparent window shadows will not be available but there are many improvements which can be continued to offer for older hardware such as the folders in the new iOS which do not need any advanced hardware capability.
The benefit to Apple is they can continue getting sales of operating systems each year as they offer new versions of the OS with new features. Additionally Apple will gain more market penetration as the old hardware is kept active and passed down in families resulting in a larger user installed base. Charge for the technical support - obviously. Just keep offering AppleCare.
Apple should also encourage developers to support the furthest back operating systems and hardware possible.
Apple should be maintaining compatibility for all applications all the way back. The computers, even an iPodTouch, have the computing power necessary to emulate all the previous machines. There is a tremendous amount of software that was never upgraded to PowerPC and then to Intel. Developers went out of business. But many users, especially in small businesses and education, still use that software. This is a great resource. It is a shame for Apple to abandon it. If they're doing this for Quicken they should do it for all applications.
Some people say upgrade to alternative software but are no alternative titles for a lot of the software. Apple should not be abandoning Rosetta and they should not have abandoned Classic. They are an enormous company with tremendous resources. They could easily keep emulation for these older systems going.
It is irresponsible of Apple to create obsolescence of hardware by discontinuing operating system and technical support for older systems. This policy of Apple's creates more trash filling the landfills and is a waste of resources.
The solution is for Apple to make new software intelligently scaleable such that it recognizes the hardware it is being installed on and adjusts to fit within the memory footprint and hardware's capabilities. Yes, certain new features like transparent window shadows will not be available but there are many improvements which can be continued to offer for older hardware such as the folders in the new iOS which do not need any advanced hardware capability.
The benefit to Apple is they can continue getting sales of operating systems each year as they offer new versions of the OS with new features. Additionally Apple will gain more market penetration as the old hardware is kept active and passed down in families resulting in a larger user installed base. Charge for the technical support - obviously. Just keep offering AppleCare.
Apple should also encourage developers to support the furthest back operating systems and hardware possible.