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New Apple TV Billboards Start Popping Up in U.S. Cities
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tv is no longer a hobby.
Decades back, bars and tone was occasionally have used for signal interruptions during a broadcast feed. Stations could quickly cut to bars and tone, throw up some VTR text like "We'll Be Right Back" and fix whatever issues they were having. But that ended a ridiculously long time ago, so I'm also not sure where people in this thread. Color bars are simply a calibration tool and a very widely recognized standard.
A TV test pattern....is that all they come up with ? Apple is only now doing the advertising in the streets for one was a "hobby" only because it now is classified as a "smart" box...
Up the anti Apple.
Maybe the test pattern represents a broken Apple TV 4... It's also strange even though we live in a "digital" word. we still reply on analog displays like a test pattern.
Youtube does the same thing sometimes with a static if the video cannot be shown.
Probably for effect. Whatever works for ya.
Up the anti Apple.
Maybe the test pattern represents a broken Apple TV 4... It's also strange even though we live in a "digital" word. we still reply on analog displays like a test pattern.
Youtube does the same thing sometimes with a static if the video cannot be shown.
Probably for effect. Whatever works for ya.
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The purpose of marketing and advertisements is not to get someone to go out and buy that product. Marketing creates brand awareness, it makes it so the product becomes well known and ubiquitous. Marketing informs and educates, it isn't necessarily always about the sale. The day when you are shopping for something similar, you remember the heavily marketed product versus another one that was poorly marketed. You trust its reliability more than a generic brand.
Let's say you're at the grocery store looking for a cleaning product. You see Clean-Xtra and Lysol. Which brand are you more familiar with and are more likely to trust as a good product? The one that's been hammered into your brain over and over again with decades and decades of advertising. So yes, this marketing campaign is doing exactly what it is intended to do.
It's kinda weird to see Apple hinting at something from the past.
This banner is definitely a poke at the old Apple logo.
This banner is definitely a poke at the old Apple logo.
I feel sorry for the people whose office is behind that huge banner...
That was all before I was born or old enough to remember, but I've seen the color bars in TVs and movies as what shows up when a TV is not working.
In other news, Apple advertises for one of its recent products.
Such a simple, elegant and powerful idea. Very well executed.
The blend of the Apple rainbow, tv-signal-test colourbars and an Apple TV logo on top adds up to being one of my favorite Apple ads in recent time.
This makes the whole thing feel like an event. Bravo.
The blend of the Apple rainbow, tv-signal-test colourbars and an Apple TV logo on top adds up to being one of my favorite Apple ads in recent time.
This makes the whole thing feel like an event. Bravo.
There must be a reason behind these advertisements other than simply the new Apple TV.
That ‘All publicity is good publicity’ you’re alluding to is a load of crap. It may remind you to avoid TV, how many dollars do they make from that?
It’s job is to sell ATV4, not just ATV it’s also about Apple, but product all the same.
I’d be more interested to know the significance of the colour sequence at the bottom;
Black, Purple, Black, Blue, Black, Yellow.
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Pretty cool, though some might mistake it for a gay pride parade ad by Apple.
My initial reaction was the resemblance to the gay pride flag. The colours are very very similar . That was brought to my attention by my mate who is part of the community.
I own an ATV4, and geez cannot associate any of those colours with my ownership experience. For me it's rhe stealth black unit that plays plex
I own an ATV4, and geez cannot associate any of those colours with my ownership experience. For me it's rhe stealth black unit that plays plex
Blah, the iPhone could've been so much more for people who want to use third-party apps. Oh wait.
The AppleTV will evolve further over time. Be patient.
I love these banners, to be honest. They're simple, yet they explain exactly what product it is. That's the purpose of marketing, right? It should not have people to let think about it, it should be clear from the moment they see it. And to me, these banners do that.
Pity we don't get to see those banners in the Netherlands at all.
By the way, I'm planning on getting myself an Apple TV 4 as well soon. Not because of these ads, but because of the positive reviews. There's people complaining about not having support for Bluetooth keyboards and the Remote app that doesn't work yet, but I don't use this functionality at all. Don't type a lot. And if I do so, I'm not having any problem using the regular remote. It serves that purpose perfectly fine.
Pity we don't get to see those banners in the Netherlands at all.
By the way, I'm planning on getting myself an Apple TV 4 as well soon. Not because of these ads, but because of the positive reviews. There's people complaining about not having support for Bluetooth keyboards and the Remote app that doesn't work yet, but I don't use this functionality at all. Don't type a lot. And if I do so, I'm not having any problem using the regular remote. It serves that purpose perfectly fine.
ITT: Everyone's a marketing expert.
It's a fine ad, that's it. Relax.
It's a fine ad, that's it. Relax.
They will undoubtedly sue Apple, dropping the stock price and bringing out the " fire Tim Cook" crowd in all their glory!
It's a throwback to the original (second) Apple logo. Same colours.
Cheers for posting that. Yeah the same colours/arrangement. I just think someone got lazy and borrowed the idea from the apple logo. They should have used the same logo and just put TV in the middle
The bottom strip of colors is also conceptually borrowed from the standard SMPTE pattern's castellations row, but using the colors from the colored (2nd) Apple logo too (i.e., the primary stripes above). If you know the regular test pattern you'll see they're just echoing it conceptually...