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Love Appletv. The only thing I wish it did was go back to the main menu with one press of a button
 
Last month, when I got the 4K/32 Apple TV set top box at Costco for only $119.99 I was sure that an upgrade (cheaper, faster, better in every way) was on the way. Now I am no longer sure, as the price there has gone back up to $169.99.

Do retailers conduct random marketing experiments to see if we are paying attention and to gauge demand? Was this instead simply a case of good shopping karma/dumb luck?
They discounted it for a long time. And it was a heavy discount. Very unusual for Apple and a fairly recently released ATV. They may just have had way too much inventory due to pandemic demand falling off a cliff.

I would guess they bring that price back for Black Friday though.

Not sure if a new one is coming or not. SEems odd they would already have a new version of the new remote. I could see a boost in specs which is what they should have done with the 2021 release. But they probably figured the new remote would be enough for now.

A reason I didn't get the new one though was because the device itself seemed to not be any more powerful than the one I had and the one I had worked quite good. Too much money for me to jump to a new one for no real gain except a new remote but I was fine with the old remote.

But as the rumors also say maybe they are going to release a cheaper version. Maybe the new one will be $180 and then they will make a stick with the old specs....who knows. But as much as I like the ATV, it is a bit pricey at $180 when the competition does a good job at $50.

I got a Roku tv in the basement and didn't bother to put an ATV on it because the roku was good enough. My other tvs had ATVs on them. ...I mean the ATV was almost as much as the RokuTV. :).
 
I double agree… just what does the Apple TV do? Seriously… there is the Apple TV app, and it takes you to Apple TV programming and offerings… is the Apple TV (hardware) just a bookmark/pointer device sending you to the apps?

How many of you remember the “Front Row” software and remote they used to send out with the iMac and Mac Mini? And its (incomplete IMHO) integration with the then iTunes, iPhoto, iDVD, Podcasts, etc…? It was the beginning of Apple designing a home entertainment controller and manager of all software that had entertainment at its root purpose/design… - that is what Apple TV should have turned into, a home theater/entertainment console device that integrated with the whole home sound system, and display devices such as the TV, etc… and yes, could even integrate with the gaming consoles that are out there… i.e. Xbox, PlayStation, Nintendo, etc… and of course it should point to Apple TV and Apple Music… (but bring back iTunes for managing the personally owned music, video, and podcast libraries)… that would revitalize the Apple TV if they did something like that with it… otherwise it really is not serving the purpose of anything but a hard wired bookmark/pointer device to apps that are installed on the other Apple hardware.

Apple - give us back our iTunes, please! (And as bonus, revitalize Front Row so we can at least make out own home entertainment media servers… kinda like a Plex server does, but much more elegant, like “Front Row” was, with its magic remote.

Who’s with me??
No one probably. :)

With Apple Music don't care much about my home library any more.

IT has a podcast app, apple music app, photos app and various movie/tv apps. ...so not really sure how it isn't the same thing except they don't care about your home music library any more.

Not really sure what you're saying other than that. Not sure why it would integrate with consoles or what use that would be.
 
I couldn’t agree more with this comment.

What is an  Tv other than expensive streaming box? The software is still slow and buggy all these years later and honestly I can’t pick anything that makes it better than my $40 chromecast 4k. Maybe SharePlay but that’s really all that comes to mind.

Another commenter suggested integrating HomePod. I think that could be interesting. Roku does it. They need to make Siri a more unified experience. As a user it’s frustrating that depending on which Siri device I query, I get different results. And no matter how hard I try HomeKit is still junk and only intermittently works with my lights.

I think  should work on making a gaming console. Integrate the HomePod. Make  arcade worth subscribing to.

Or, another idea. Work with all the cable companies and make the  Tv a cable box in addition to the above. Like a TiVo, but better.
slow? never thought it was slow. it always felt (like) the fastest tvos out there. And the multi-tasking is great.

love my ATV more after I got Homepods because of the wireless tv sound that works really good now and because of some "hey Siri" functionality.

apple arcade...I think they should give up. I have that as part of the Apple One Bundle but never use it. I don't really like game subscriptions (personally) because I don't really play games like that. I will get a game when I really feel like I want to play it. But otherwise I may not play games at all. And I often stick with a game for awhile. ...but i don't play many games these days any way so maybe i'm the wrong person to chime in in some ways. Kind of been there, done that with most games nowadays.

But making a console...well first isn't the ATV a console in some form or fashion? You can play Apple Arcade on it and buy games for it...if you want. I don't see the appeal if they make the ATV bigger and more powerful like an Xbox or PS. IF one wants that one has a few choices already.

IT's way too late to make the ATV a cable box. CAble is dying a slow death. People are moving to streaming and it seems like the old linear cable package gets closer and closer to being disappeared. More sports than ever on streaming. Just have to wait for ESPN to go streaming and then...it's pretty much over as far as cable locking down unique content.

I don't use Siri a ton but it works ok for music via Homepods. And for muting commercials. And for skipping ahead although maybe instead I actually said "skip 2 minutes" into the remote when watching Amazon Prime NFL Thursdays. One thing that bugs a bit is I can mute by saying "Hey Siri mute "but if I say "mute" into the voice remote it doesn't work. And vice versa in other cases. IT should be more universally uniform. But otherwise sure it still needs improvement. There's a lot of basic stuff that could be done better still.
 
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imagine thinking that faster chips, more ram and lower cost were actually ‘features’ 😆
 
They desperately need a cheaper Apple TV. Just for Apple TV+ and basic Airplay features. Even the current HD version is way too expensive.
The reason for this is because Apple doesn't subsidize the cost by collecting and selling massive amounts of data about you.
 
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It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.
Wow. There is a shocking amount of wrong in your post.

— For starters, the Apple TV remote has been redesigned a total of four times*
(I’m counting the remote that came with Macs as the first-gen)

— There are two reasons Apple doesn’t sell a cheaper, less-featured version of the Apple TV box. The first is because, unlike ALL the competitors, Apple doesn’t subsidize the cost by collecting and selling massive amounts of data gathered by the device, nor does it inject extra ads into your programs to subsidize the cost of the TV as every brand of TV does.

The second reason is that Apple offers the core features in the TV app on nearly every brand of TV sold. How could a cheap Apple TV box compete against FREE?

— Apple Arcade is doing great, and new games still come out monthly. Arcade is part of Apple’s Services division, which is growing double digits every quarter and is Apple’s most profitable arm. Apple doesn’t reveal breakdowns, but Apple Arcade is clearly a part of that success. I cannot see any reason why Apple wants to lose money on a console when they are presently the number one gaming platform on Earth.

— I’m with you on the router, I wish Apple would make one again, but you appear to unaware that various Apple devices can be a home hub: see this article on Apple’s site about this:

The big stumbling block so far to controlling almost anything that is part of your smart home has been the lack of a unified industry standard, meaning that when you bought something you had to make sure it was HomeKit compatible if you wanted it to work with your other HomeKit devices. The new standard Matter is gaining wide adoption, and is in fact mostly HomeKit. This means that in the next few years, nearly every smart home device will have Matter support, and thus be controllable with the Home app or whatever alternative method you like.

— What Jobs “cracked” was quoted directly by Tim Cook: “the future of TV is apps.”

Jobs was exactly right, and that future is already here. “Smart” TVs are just limited computers with apps and an OS and related technologies. “TV” is now mostly delivered via the internet. “TV” has escaped the confines of a “television set” and is available on computers, phones, tablets, and other devices. All “TV” is now available on demand.

Thus the Apple TV might actually be one of the most Jobsian devices Apple currently produces (though I think he would also really love the current iMac). Outside of general-purpose computers, he really liked simple devices that did their job so well they were almost invisible to the user, just part of the fabric of their reality.
 
Apple doesn’t subsidize the cost by collecting and selling massive amounts of data gathered by the device, nor does it inject extra ads into your programs to subsidize the cost of the TV as every brand of TV does.
1. Apple is most certainly collecting data about your viewing habits. They just don't sell it to 3rd parties.
2. Have you ever watched a Apple TV+ program? They insert an ad at the beginning of every episode.
 
I'm sure there is plenty of room for improvement for Apple TV (there are some great suggestions in this thread!), but the only one I really care about right now is this: Let me use the storage space I paid for on my box the way I want! Let me upload files/videos/photos to the Apple TV and LEAVE THEM THERE! Let apps store/read/play for me. It drives me up a wall that I have all this space on my Apple TV, but I can't leave my kids' favorite videos on there -- I have to stream them from the internet or over the local network.
 
If they just make the new remote more reliable with fewer incidents of losing the connection to it's matched AppleTV, I would be more than happy. Finally the three remotes in the house seem to have settled down and are working without issue. (Knock on wood.)
 
Wow. There is a shocking amount of wrong in your post.

— For starters, the Apple TV remote has been redesigned a total of four times*
(I’m counting the remote that came with Macs as the first-gen)

— There are two reasons Apple doesn’t sell a cheaper, less-featured version of the Apple TV box. The first is because, unlike ALL the competitors, Apple doesn’t subsidize the cost by collecting and selling massive amounts of data gathered by the device, nor does it inject extra ads into your programs to subsidize the cost of the TV as every brand of TV does.

The second reason is that Apple offers the core features in the TV app on nearly every brand of TV sold. How could a cheap Apple TV box compete against FREE?

— Apple Arcade is doing great, and new games still come out monthly. Arcade is part of Apple’s Services division, which is growing double digits every quarter and is Apple’s most profitable arm. Apple doesn’t reveal breakdowns, but Apple Arcade is clearly a part of that success. I cannot see any reason why Apple wants to lose money on a console when they are presently the number one gaming platform on Earth.

— I’m with you on the router, I wish Apple would make one again, but you appear to unaware that various Apple devices can be a home hub: see this article on Apple’s site about this:

The big stumbling block so far to controlling almost anything that is part of your smart home has been the lack of a unified industry standard, meaning that when you bought something you had to make sure it was HomeKit compatible if you wanted it to work with your other HomeKit devices. The new standard Matter is gaining wide adoption, and is in fact mostly HomeKit. This means that in the next few years, nearly every smart home device will have Matter support, and thus be controllable with the Home app or whatever alternative method you like.

— What Jobs “cracked” was quoted directly by Tim Cook: “the future of TV is apps.”

Jobs was exactly right, and that future is already here. “Smart” TVs are just limited computers with apps and an OS and related technologies. “TV” is now mostly delivered via the internet. “TV” has escaped the confines of a “television set” and is available on computers, phones, tablets, and other devices. All “TV” is now available on demand.

Thus the Apple TV might actually be one of the most Jobsian devices Apple currently produces (though I think he would also really love the current iMac). Outside of general-purpose computers, he really liked simple devices that did their job so well they were almost invisible to the user, just part of the fabric of their reality.

Smart TVs and streaming boxes had apps long before Jobs said he cracked it. FYI.
 
Unless they’re going to dramatically update Apple Arcade what’s the point of a big spec upgrade?

Not like the current one is slow at a ui level is it ?
 
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