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New Get-A-Mac Ad: PC Consultant

atl27426:

The question ultimately becomes "How do you differentiate yourself if you can never reference your opponent in a negative way?"

If you cannot say why your opponent is not better than you, then you have already lost the war.

By that token, if someone cannot look at the totality that is the Windows user's experience and be able to say why that product is not better than Mac OS X, then they have no business working for Apple.

And to go one step further, if Apple can only do likewise, then Apple should fold up it's tent and go home.

I, for one, don't want to hear ten different sets of positives from ten different candidates, because at the end of the day I won't know any more about them than when they first opened their mouths. I need to know why the candidates each feel they should get my vote, and not their competitors.
 
A commercial I would like to see...

Close-up of just browser, showing the PC site touting Apples Mac Book Pro as the fastest windows laptop.
Pull back slowly to see you are in windows Vista.
More pullback to see you are on a Mac Book Pro.
Then activate Spaces to go to the Leopard desktop.
"Insert Catch Phrase Here"
 
They've some cheek slagging off Vista and saying people had to go back to XP. Leopard so messed up my machine, I couldn't even go back to Tiger. :mad:

My machine is now entering its second week in for repair, because the Apple Care Centre cannot cope with the volume of work caused by the Leopard launch. Apple, I hope this is not a sign of things to come.



ps These ads are getting so boring now.
 
Why does there seem to be such a strong correlation between the ignorance of someone's post and how recently they have joined MacRumors? Seems a lot of people joining just lately in 2007 have some ridiculous posts. This for example...

atl27426 said:
Thats not the point. The point is don't bash someone else when you don't have your own sh*t together.

So far this year

[...silly complaints snipped...]

Look good on your own merrits not by trying to make someone else look bad.
Click to expand...

Uh-huh. When writers begin writing columns begging Apple to drop Leopard and start over (as is happening with Vista right now) then you can pull that line of reasoning into it all. Until then, these veiled defenses of Microsoft are going to sound ludicrous.

iMovie - Have to offer the older version when iLife 08 was released due to complaints.
Click to expand...

Oh, gosh. Apple made an older application freely available. Yeah, that's a nightmare. And IIRC, it wasn't because the new application sucked. It was because of older file compatibility.

iPhone - 200.00 price drop, yet more problems had to offer rebates.
Click to expand...

Only in the whiniest corners of the Internet can someone spin a $200 price drop and a rebate for early adopters as a bad thing.

iMac - Freezing issues can't even get a video driver fixed in three months.
Click to expand...

The issue hasn't been known to Apple for three months. And anyway, from what I've seen, MS and the PC side don't exactly have a stellar record when it comes to quick fixes for exactly this kind of issue.

iTouch - firmware problems, screen issues.
Click to expand...

I follow Apple news and I have no idea what you're talking about. You weren't stretching real hard to come up with "problems" were you? This has that distinctly bottom-of-the-barrel sound to it.

Leopard - Over two dozen patches expected in 10.5.1, thats a bit much if testing was done correctly.
Click to expand...

Wow. Apple fixing issues in a .0 release is suddenly a bad thing? We're barely three weeks out on Leopard and the first update is right around the corner. Hmm... meanwhile, Vista SP1 is coming out when? Oh, that's right. Nobody knows yet. Windows sites have been hammering on "late 2007" which is unbelievable. Gee, Vista's been out how long now and users are still waiting for that first round of fixes? And *that's* somehow comparable to what Apple does? You've gotta be kidding me.

I'm not usually keen on doing the MS-vs.-Apple comparisons, but your claim that Apple needs to get their act together compared to MS is demonstrably ridiculous.
 
brepublican said:
It's really a case of the teapot calling the kettle black. But while, with a few exceptions, I mostly hate these ads, you cant argue against market data, and they seem to be working. So Apple would be wise to keep at it.
Click to expand...

The teapot can call the kettle black without fear of hypocrisy because, unlike the pot or the kettle, the teapot is unlikely to have been suspended over an open fire.

We are all still cooking over open fires, yes? :)
 
inkswamp said:
Why does there seem to be such a strong correlation between the ignorance of someone's post and how recently they have joined MacRumors? Seems a lot of people joining just lately in 2007 have some ridiculous posts.
Uh-huh. When writers begin writing columns begging Apple to drop Leopard and start over (as is happening with Vista right now) then you can pull that line of reasoning into it all. Until then, these veiled defenses of Microsoft are going to sound ludicrous.
BLA
Click to expand...
ChewingSheep.jpg

Ey you! dont bash atl27426 and users at macrumors cause they point facts instead of macfanfiction... u macfanatic! also dont bash MS and PC world cause you said so
I'm not usually keen on doing the MS-vs.-Apple comparisons, but your claim that Apple needs to get their act together compared to MS is demonstrably ridiculous.
Click to expand...
 
Okay guys, there's this thing called selection bias...

First of all, there has been more flack over Leopard in part because it basically outsold tiger's first month in a weekend. More users = more people pointing out glitches over and over and over again.

Second, you aren't as likely to hear (or, alternatively, remember hearing) about people's installations working perfectly. I've found a few minor glitches, I reported those that matter to Apple through their feedback and bug report web pages, but I've found absolutely nothing that has made me regret upgrading from Tiger. That's anecdotal, but so is everything else you are hearing here. Without hard stats on user satisfaction it is hard to say whether it is a major problem or just selection bias.

For example, take the iPhone. Particularly after its first launch there were frequent reports about something not working, registrations going poorly, 30 page bills, $1500 bills, the "iBrick" comments, etc. But looking at customer satisfaction studies (even those released fairly recently), the users on a whole a very satisfied (to a level that's very high for electronic products in general, and insanely high for a phone).

Basically it is hard to know for sure based off of chatter. Particularly when that chatter is self-propagating.

Yes, there are problems with this release. Some are worse than others. It is Apple's biggest software release in over 2 years and has been selling in huge numbers: we are going to see some problems. Some people--particularly those who have odd drivers, hardware configurations, etc--are more likely to have issues. Some are simply going to have the dice come up badly. Maybe I was simply lucky, but I wouldn't hesitate to recommend Leopard to others based off of my experience.

Finally, why are people blaming Apple for Adobe's software not working correctly?
 
OscarAlert said:
i dont even own a mac, *yet* waiting for some money lol im only 15 haha
and waiting for a new imac configuration sumtime in febuary perhaps??
Can anyone clearify?? please.

Anyways, i love these commercials, so do all my friends, every one at school tmrw is gonna be liike hey did u guys see the new mac commercials ahahha i can see it now

Great job apple:):apple:
Click to expand...

It is best to wait and see if any new product announcement at MWSF in January, moreso, Leopard 10.5.1 may be released by this time.

Same here, I like this ads too, they're fun....
 
whether or not you may like them they are relatively true.

My dad works as a mechanical engineer for a major corporation where they must complete mission critical projects on computers. Today I asked him whether or not they switched to vista. He laughed.

Interesting thing is back in the 90s (where macs looked just like any other computer) the company he worked for used macs, now they're all windows based PCs running XP.
 
Masquerade said:
Ey you! dont bash atl27426 and users at macrumors cause they point facts instead of macfanfiction... u macfanatic! also dont bash MS and PC world cause you said so
Click to expand...

Masquerade
macrumors member

Join Date: May 2007

I rest my case. :rolleyes:
 
inkswamp said:
Unfortunately, you can't do that with the Mac ads because the Mac's interface is the same as Windows. Wait, don't react to that statement yet. I know for hardcore users, the UI differences are like night-and-day. But for average users, the users Apple targets with their ads, it's just a lot of windows and icons and menus and the same-old-same-old.
Click to expand...

That's true. I also have friends who made the switch and really like the Mac&PC campaign.

But if you look at the three new commercials you have to notice, that the Mac-Guy does nothing. He only stands there and asks "What are you doing, PC?" and then watches the funny PC-Show. John Hodgman gets all the attention. For an actor this is frustrating and I totally understand that Justin Long doesn't want to make the ad anymore.

I don't have an answer what Apple should do for their next campaign. They are kind of trapped: They can't advertise "look how good and decent our product is", no, they have to advertise "look how much better we are".

http://pulsar.esm.psu.edu/Faculty/Gray/graphics/movies/steamroller75i.mov

Edit:
About Leopard: It is a very good update with gazillions of minor improvements. And it is also less buggy than 10.4.0 was. I can't understand the backslash (apart from the transparent menu bar).
 
The irony of "it just works" below the video and then just a white box with no video above... in os x, using opera.

Edit: worked in safari. Boring videos thought, I would say all the older ones are better than these.
 
LFrascogna said:
Yeah, take that, look how awesome Leopard is, whiz-bang...unless you have a 800Mhz Powerbook.
Click to expand...
I'm sorry, were you born on some wonderful planet where computers that were released just over five years ago could run a brand new operating system? This planet must seem very cruel to you. :p

Gee, lets look at the computer Vista runs off of. And the printers that work with it. And wireless cards.... hmm
 
Masquerade said:
ChewingSheep.jpg

Ey you! dont bash atl27426 and users at macrumors cause they point facts instead of macfanfiction... u macfanatic! also dont bash MS and PC world cause you said so
Click to expand...

Why is it that the only riposte PC fans can come up with is something like PC users deal in facts and Mac users are fanboys. You people really need to get a life....
 
Kinda sad that Apple is still making these childish vista bashing commercials.

Apple should focus on its own strengths rather than Vista's weaknessess. Just show how great Leopard is. I am sure that will convince much more people to 'switch'

Still some of them are prettty funny :)
 
Why go back?

Mac-Addict said:
Oh Apple, Why go back to these ads! Make an advert showing people what you can actually do with Leopard like the iPhone ads. Not just stating how much you are better. Prove it!!!
Click to expand...

They don't continue the series on a whim, you know. They do many, many studies and must have realized that they've been very effective, and that unhappiness with Vista is very high. If you've got the sales results that Apple's had during this year, why change?
 
They should really advertise the difference from Vista

I've been using XP in Boot Camp, and then in Parallels, and then in BootCamp AND in Parallels, depending on which side you boot up in, and I'll tell you the feature of the Mac OS that is the complete killer: no authentication. No 25-digit code read over the phone at you if you've run out of legal "installs," even if ALL those installs were eaten up by Betas of Parallels, etc. Anything that registers as a "hardware change" eats up another "install." This is the single most maddening thing about Windows. I bought a legal OEM copy for my Mac mini. I ran it on BootCamp. I've never moved it, I just used some Beta copies of VMWare and Parallels, which ate up all 5 installs. But I'm using it in the same place, same hard drive, all the time.

The Mac OS costs $129 for a single user. $199 for a family with up to 5 simultaneous installs. But they take you at your word. No serial numbers. God bless Apple!
 
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