I agree with your opinion but I've a problem with one...
How come a company the size of Apple with so little products (compared to other companies active in the same area) to focus on isn't able to get more out of the pipeline or have comparable competitive products with the latest tech coming out?
Remember everybody laughed at Microsoft or Google when they came out with hardware as well? I still can hear the managers at Apple saying that no one can match in integrating the hard-, software like Apple...
Here we are a few years later and almost everybody makes great looking, innovative and high quality devices with better specs (computers and phones) at half the price Apple is willing too.
Siri, maps, or even photo app or imovie see only incremental updates year after year. Cloud offerings aren't competitive and AppleTV is getting overhauled by the competition. Although the hardware of the iPad Pro is nice... material is cheap an iOS is laughable.
If Apple wants to grow, it needs to start to take it's customers seriously. It hasn't with the Mac. It hasn't with the iPad.
If Apple starts to lose even more marketshare with the iPhone (maybe not in the USA) vendors and software developers will start to see it as a secondary priority. I see this happening in my home country where Huawei has taken over Apple in the speed of lightning with very good quality products at a reasonable price.
The Huawei makes phone calls just as well as Apple. Why choose Apple? If you're on that design and services thread they have you. But for how much longer?
Interesting times ahead for Apple.