There is plenty to wattant an October event. The mac line has never been so out of date and the September event has nothing to do with the mac its the iPhone event and there is plenty to announce there too.
It was January that the "13 macbook" rumour mill started to flow.
https://www.macrumors.com/2018/01/23/apple-new-entry-level-13-inch-macbook-this-year/
Its already 8 months down the line. This is why I don't think its worth hedging your bets on anything. Nothing seems to hit "deadline" and hardware drops are all over the place. Like the silent macbook pro update in July, the last time that line was updated in July was never.... This time it was down to intel dropping the newer 8th gen chips suitable for the mabcook pros.
I think we would have had something, at least certification documents. If it were to be a 13, 14 or 15 then the screen and the chassis would be a new design, similar with the internals...
From the latest rumor there are two new chips one suitable for the macbook and one for the air.
https://www.macrumors.com/2018/07/30/macbook-air-successor-may-use-kaby-lake-refresh/
https://www.macrumors.com/2018/07/17/2018-macbook-amber-lake-chips/
The first one need cooling, wheres that space coming from in a similar form factor to the current macbook? Otherwise its not going to be another macbook and a new design entirely. I doubt the macbook air would just be updated with chips the design doesn't fit with the rest of the line. It has ports... magsafe, a chicklet keyboard... completely out of date.... LOL! It would be another hard sell, old design new tech... Although most would be happy with a macbook air with new chips and retina. Infact I would buy one because it would be more useful to me having the ports.
The name doesn't make sense either as the macbook is slimmer, lighter and smaller... so what would it be? A bigger macbook or a new category somewhere in between the macbook and macbook pro... but then if the macbook is £1300 to start how could this product be a sub £1000. Unless the macbook becomes the entry level but a £300 discount and gets a spec update... its never happened the only product this has happened to is the mac pro and thats because of its 5 year old hardware.
There is so much contradictory information.
Apple has done similar things in the past. Making base products "pro". The 2008 unibody 13" macbook was re-branded "Pro" with the same spec and the newer polycarbonate unibody macbook replaced it...
There would at least be a rumor of the panel maker, a large order makes share price rise which is how Ming Chi Kuo makes his predictions. If a new machine was to be slated for an September/October delivery then they would be past final stage testing and getting ready for production.
There would be third party accessories like covers etc
Just cant see it happening. Regardless of how tight apple hold, you cant stop public documents like certification from being released.
One of my clients is a large PPE company in Manchester called Globus, they make head to toe PPE products - gloves etc the certification documents im asked to design for them are made months before the product goes to production, to ensure its in line with regulation. Part of that certification is you have to have all the standards and packaging ready for it to be signed off by a third party.
There has never been a mac announcement at a September event. September is the i event, again there is too much stuff to cover for a mac release. Possibly 3 iPhones, 2 iPads, new watch and accessories.
October is a good time and they tend to be "special events". There is a sh*t tonne to talk about the whole mac line is out of date and ready for updates. iMac, macbook, macbook air, mac mini and the mac pro. If the Mac Pro isn't at least announced or product shown then there will be another up raw, people expected this at WWDC. In fact I feel that the mac future rests on this product, if they dont deliver this time it will be the final straw for most pro users. Its already trickling down, mac sales are the lowest in 8 years.
There is so much to announce what is important? I dont think there has ever been a time where so much of a line up is so out of date. From a more modern apple stand point I doubt that they will be updating all of it.
Its the best quarter. Christmas. It makes sense to get everything ready for the holiday season, but there is so much to do... the iMac is a 6 year old design and its the iMac anniversary, the oldest ever iteration of the iMac ever. Or has apple just taken the foot off the gas with the sales figures sliding.
What is absolutely mental is that the mac industry is a billion dollar industry and any other company would be successful with it... unfortunately its in complete shadow with the iPhone and is minuscule in comparison.
Problem with companies growing at this rate...