But as a consumer, it's not so clear cut.
I want the company I buy from to have good revenues. And a healthy profit. This ensures me that the company isn't gonig anywhere soon, and should continue to support, and update my device. There's nothing wrong with people who buy apple because of this reasoning.
What I have problem with is rampant profiteering. "40% profits margin? LETS DO 50%!" while taking home 200 million in bonuses, while cutting costs at the bottom end (restructuring of their store staff so that promotions are less and its generaly lower pay, using foreign labour, internationally suspectible human rights, etc etc etc), and then turning around and boasting how profitable they are, while also raising prices 20-30%.
to me, thats bordering on unethical. But, hey, as long as enough people are fine with paying the Apple tax, they'll continue doing it.
I don't want to know that my money is going directly to the pockets of a dozen disconnected rich wallstreet snobs. I want MY purchase power and money to go back into the company itself to grow it and help pay living wages for all employees. Profit is not meant to be stockpiled so that a few people can make themselves richer. it's meant to be re-invested so that the economy continues to circulate.