Also, just to point out the obvious: Apple would never ever launch Lion via Mac App Store to customers without first launching some sort of media campaign in their stores. They aren't going to roll something out right in the middle of the day. The article even admits that customers can wait a few extra days if they've been waiting for months already - so where do they get the logic that since Lion is supposedly finalized by marketing/engineering that it must be rushed out the same day? Baseless b/s.
Yeah I know, just grabbing at straws...