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New Samsung Galaxy Ad Makes Fun of iPhone X's Notch, Lack of Stylus Support, Dongles, and More

omihek said:
Also, the Mac vs PC ads weren't really about the users, they were about the experience. They weren't telling people "hey you are stupid if you are a windows user", they were telling them "hey look how much more fun you can have if you used a Mac instead, and we also have these cool, hip productivity apps yo".
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Exactly.

And that was a time when the Mac had <5% market share. Of course Apple had to try to persuade people over to their platform.

But Samsung is the #1 smartphone manufacturer in the world... with double the market share of Apple.

So what is Samsung doing here?
 
hamiltonrwatch said:
Samsung would s**t their pants if they ever launched a phone that generated cash flow like the 8, 8+, and X have.:D
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Yeah because they wouldn’t be able to scale and mass produce it
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vannibombonato said:
it would have been a cool ad up to Thursday, but it honestly looks a bit stupid post iPhone X launch.

Basically everybody is aknowledging the X as being the best, most innovative phone on the market. There’s not much Samsung can do around the fact that FaceID is a technological breakthrough that they simply do not have.
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Wait for the fandroids to say Samsung had better Face ID year ago with their iris joke that can be tricked with a photo
[doublepost=1509943915][/doublepost]I don’t understand the line up criticism. The only reason that exists is because there is unsatisfiable amount of demand at launch, and because people think it’s so good they are willing to go through the line to get their hands on the phone.

That is literally a reason *to* buy the iPhone, if simply because of the bandwagon effect.

Samsung doesn’t have limes like that because the demand for their phones isn’t nearly as high. They may be good, but the demand just ain’t there.
 
KingslayerG5 said:
In hip hop, they create diss songs and make manufactured beefs just to sell more records.
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What?! You don’t even know the very first diss song in hip hop - KRS-ONE!

You obviously don’t know hip hop because most diss songs are and have been PERSONAL sans they’ve led to deaths!

“Don’t be another sequel, express yourself” yeah that lyric from a song created to stop gang and rapper violence.

MC Eight getting dissed by DJ Quick “Don’t make dollars don’t make sense”
- no violence yet very personal.

Eric B and Rakim, Ice Cube No Vaseline, etc etc etc.

Big L died due to diss rap as a teenager!! Put It On!

Not all disses in the industry causing beef was due to recordings, one of the members of Run DMC shot at the recording studio!! RUN-DMC for Christ sake and they where as main stream universally lived by Rap fans and rock n rollers the globe over. Notice how I said Rap fans as relevant to that time line Hip-Hop wasn’t even named for such a genre.

Please don’t post garbage you don’t know about and try to trivialize it to make another point.

Battle raps to recorded diss has almost always lead to violence.


Back I topic.
 
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This is a funny commercial though they did not mention here that apple owns both hardware and software. Samsung is ... hardware... when apple push an update, it will be for all supported phone regardless of country or carrier ypu are in! When Samsung pushes an updated... well... it’s region based, carrier based, country based and most of the time only flagship and latest phones get it after a year...
 
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It's really cool to see Josh Brener (Big Head) in both Samsung ads back in 2011-2012. I didn't notice it until I rewatched it again today after not seeing it since maybe 2015. Then he did The Internship (2013). And then Silicon Valley (2014-Present). I didn't start watching Silicon Valley until earlier this year and didn't see The Internship slightly before it.

Google & Apple = composer/maestro/John Williams

Samsung = the one that reads the music sheets that the composer wrote but actually plays the instruments

I think that ad is indirect. The Wall Huggers one from 2014 seems more deliberate. That's why I got my G5 and V20. Just looking at the guys face when he looks at the back of his iPhone was comedy gold.


Samsung Galaxy S5 = LG G5 = underrated
Samsung Galaxy Note 4 = LG V20 = last of their kind to have removable battery.

LG's 2016 flagships was like Samsung's 2014 flagships.
 
nebo1ss said:
The technology to write down a contact convert it into a regular contact and search for it has been around since the Palm Pilot
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i owned a Palm Pilot so I know OCR is entirely possible. I've never used a Note, so I dont know if their software is smart enough to detect the note you took should be filed as a contact instead of a note.

and it still has these problems
- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- looks unorganized
- much slower to write vs typing
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star_nerdy said:
1. So does typing unless you have big hands or want to take a while.
2. If you use software writing it with fingers isn’t bad. Palm and Apple had ways to recognize handwriting and convert that to a contact.
3. Fair enough.
4. It’s called OCR, has been around for a while, but isn’t as accurate for hand writing. But it does work.
5. All of that is fixed via software.
6. Varies on the individual. If I’m typing a specific sentence, sure. But if I’m being creative and formatting stuff as I write, different story. I’m also way faster editing using handwriting.
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1. i'm entirely capable of entering contacts with one hand on a non-plus sized phone
2. Without a stylus, it looks even worse.
4. I know OCR exists, I've done research papers involving OCR. i don't know if you can add to existing contacts (like FB contacts that don't have phone numbers). and i don't think the software can detect phone types (cell/phone/work office)
5. What is fixed via software?
6. I'm talking in this context of writing down a contact.
 
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nebo1ss said:
The technology to write down a contact convert it into a regular contact and search for it has been around since the Palm Pilot
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You beat me to it, and thanks for saying it. While the OP had some good points, they are all moot since the phone was from 5 years ago. The Palm V was able to search inside of handwritten notes, and that was from ...what 1999?

Funny commercial, and oh so true.

Although, Samsung can't compete with the ecosystem. It's the ONLY reason I went back to iOS, but sorely miss having the stunning features of a Note.
 
man samsung's ads are always about putting down their competitors. it's like they are so insecure with their products that they have to make fun of their competitor and always release some functions that their competitors doesnt have.

the thing is samsung doesnt even focus on the additional functions of their product like the wireless charging, they added it but they didnt market it so no one really care about it until apple did it and now wireless charging is booming. even removing the headphone jack forces the industry to focus more on wireless technology like bluetooth.

having to put down your competitor to promote your product is a loss in my books.
 
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otrfan84128 said:
You'd think companies would have learned by now that ridiculing the competition is not a winning strategy. As an iPhone user, why would I want to switch to a product from a company that has basically told me I'm an idiot for not buying their product I the first place? Nobody ever wins a debate by insulting a competitor. If anything, ads like this make Samsung look as though they are desperately trying to hang onto their existing base rather than expanding it. If they feel their product is superior, as I would expect them to, they should tout its superior features, not try to make people who didn't buy it feel stupid for not doing so. Apple got away with "I'm a Mac ... I'm a PC" because it was genuinely funny, but I'd bet they found that after a while, even that campaign became counterproductive. To win in the marketplace you need a truly superior product and good marketing that PERSUADES, not ridicules.
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Actually many ads are aimed at existing customers.
 
shyam09 said:
1/2. It's a preference. When I had my Note 3, I loved taking notes with the stylus. The S-Pen was an amazing piece of tech back then. You would be able to convert that to a contact in a few clicks.
3. Have you used that phone / feature before? If not, I think it would be fair for you to try it at least. It's not for everyone, of course, but from your post, you appear to only comment without having experience.
4. See #1. It can smart scan it and add it as a contact (I don't remember the steps. I had a Note 3 two/three years ago, but I do recall doing this).
5. See #1, #4.
6. Nope. With adding a contact on the iPhone, you would have to click the phone app, click on contact, click on the plus sign, and then proceed. Typing with one hand varies, but it's still slower than typing with two hands. With the S-Pen, you pull it out, you hold it close to the screen and you click the button to pull up a bunch of options on the screen. Click the notes bubble, and proceed with writing. You can either add it to contacts then and there, or you can save it for later.

Again, for me handwriting makes more sense because I've done it before, and I can make the claim that it's faster than typing.
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3. I've used a non-Apple Pencil stylus on an iPad and played around with a friend's Note device. It is not fun. Taking notes without being able to rest your palm ruins my handwriting (even worse than it is right now) and gets tiresome quickly.
4. 5. It sounds like extra steps to make it into a contact. Also, can it add to existing contact? I've encountered situations where I sync'ed my contacts with Facebook but some friends did not elect to share their phone number. Creating multiple entries for the same contact is messy. Also, what if the phone number is an office phone? Home phone? Cell? can it detect those? It would be important to differentiate multiple phone numbers.
6. Nope, I launch the Contacts app directly, I don't need to launch the phone app. here's a vid of me adding a contact: https://cl.ly/nWAD
iPhone
- Unlock
- Tap Contacts
- Tap +
- Type name
- Type phone
- Tap Done

I could have even done a 3D touch on Contact's icon on the home screen, swipe up to go into "Create a contact" immediately. Would have saved me an extra tap.

Samsung
- Pull out stylus
- Hover or tap the pen icon to bring out the widgets
- Tap memo
- Write in name
- Write in phone
- Tap Save? Or was it "More"? I forget
- Tap some button that scans, again I forget the wording
- Tap "contact"
- Review that Samsung OCR'ed it correctly
- Tap Save

Many more steps and much slower on the Note.
 
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otrfan84128 said:
You'd think companies would have learned by now that ridiculing the competition is not a winning strategy. As an iPhone user, why would I want to switch to a product from a company that has basically told me I'm an idiot for not buying their product I the first place? Nobody ever wins a debate by insulting a competitor. If anything, ads like this make Samsung look as though they are desperately trying to hang onto their existing base rather than expanding it. If they feel their product is superior, as I would expect them to, they should tout its superior features, not try to make people who didn't buy it feel stupid for not doing so. Apple got away with "I'm a Mac ... I'm a PC" because it was genuinely funny, but I'd bet they found that after a while, even that campaign became counterproductive. To win in the marketplace you need a truly superior product and good marketing that PERSUADES, not ridicules.
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All great points and I agree. Negative campaigns are for also-rans and losers. The only thing I’d like to build on and clarify is the part where you mentioned Apple “getting away with” Mac vs. PC ads because they were funny, and that they eventually became counterproductive. As an advertising creative director for many years, I’d like to suggest a slightly different take.

Mac vs. PC was significantly different, in fact a different animal entirely, because they managed to show the superior features of the Mac without mocking or ridiculing the PC. Mac was obviously “cool” and had greater consumer benefits, but he was always nice to PC, and PC was actually the one everyone loved, and why we all watched. He was more charismatic and had all the great lines. The ads were funny, sure, but that didn’t help Apple “get away” with anything, because there was nothing to get away with. The structure was so brilliant that PC was the one we empathized with. We skipped over mocking and went straight to pathos, which is both powerful and implies generosity and big heartedness. It was a brilliant, Akido-like strategy that the PC industry never fully recovered from. “Mac vs. PC” was the #1 most highly awarded brand adveritising campaign of the decade, and was discontinued not because it had become counterproductive, but because it had done its job and naturally run its course.

While it’s easy to see how one might tangentially lump the two campaigns together, it the end it’s neither fair nor accurate to make an equivalency with the snotty-little-brother ads that Samsung curses the airwaves with today. They’re worlds apart in smarts, heart, and effectiveness. And if it’s possible to be embarrassed for a multi/billion dollar company like Samsung and their desperate, effortful attempts to make you think they’re snarky and cool, I am.
 
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v0lume4 said:
Say what you want, but that was an awesome commercial. Tastefully done. I considered buying a Note 8 this year, matter of fact.

The rice thing was so relatable.

edit -- Absolutely no reason to try and defend Apple or Samsung here, fellas. Let's just appreciate tech (and good marketing). :)
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Sorry, it’s ******, smug, obnoxious-little-brother advertising that mocks potential customers and does nothing to positively build something unique for Samsung. They have a desperate case of Feature-itis for which there is no apparent cure. Like a villain that needs a hero to fight against to give their life meaning and purpose, Samsung is the shadow brand that just looks snotty, smug and defensive in comparison.

Once a challenger brand, always a challenger brand. Winner brands don’t engage in crap like this. They rise above.
 
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unibility said:
The reason why I like Apple Ads are because they do not focus or bash the completion. They focus on what they do well. They never compare to others. Branding is everything and at its best.

Apple focuses on their brand only. If you were running a car ad campaign, you wouldn’t want to focus on what that brand is doing. You’d focus on your product and that’s it. There will be worst products out there and there will be better products too. The key is to not focus on what your competitors are doing. Especially in a television spot where millions are watching.

This goes too you to Microsoft.
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Apple has been making fun of competition for years. In particular about Microsoft back when they could still be considered a competitor.
 
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