Pretty good ad I thought, really shows a lot of areas where Apple were a step behind. Things like water proofing, MicroSD expandable storage, larger display sizes etc - These are not areas where Apple came in later and did it better, they just came in late.
EDIT:// A lot of you guys are replying to this message saying I'm misinformed, hypnotised by Samsung marketing or some other thing like that. If you're going to reply like that, don't bother, its already been done.
I'm an iPhone user, you can see that by my signature. But I'm no Apple fanboy. Samsung, HTC and Google have been first to have many features that Apple is late on.
Things they were late to adding: Water Proofing, Dual Front Facing Speakers, OLED, Edge to Edge displays, Wireless Charging, NFC Payments, Open NFC Framework for Developers to use, dual back cameras with different focal lengths, fast charging over USB (Apple still doesn't include a fast charger in the box like Android phone makers do).
Things we're still waiting for them to catch up on: Dual-output Bluetooth, Multiple Apps on screen at once with a divider (on iPhone not iPad), FLAC support in the music app, Expandable MicroSD Storage support for Media files, Side-loading applications for individuals and not just businesses, support for the Apple Pencil, auto-connecting to Bluetooth speakers via NFC tapping, USB-C on the phone instead of Lightning.
And there is a lot more stuff I'm sure, these are just some of the things I can remember. I've been an iPhone user since 2009 with the iPhone 3GS, I've never owned an Android device but I'm no sheep, we often have to wait years before we get the features Android has had and not all of them are implemented better on the iPhone, only some of them are.