What are you talking about? If you make 40% margin on every phone you sell and sell 100M you make X. If you sell 200M, you make 2X.
My point was that while Apple has good margins, they make so much money because they sell so many phones, not because they rip people off. Their per phone profit is reasonable. They just sell over 200M phones annually, so they make insane money.
I take it you don't work in finance. If a company who's primary product is a phone, is way more profitable than another company who also sells phones, it means they are making way more profit on each phone. We know that Apple charges a premium. Not ringing any bells here???