IF this is all Apple has, they've already lost. We can only hope that all these "leaks" are as fake as last year's 'certainty'. At least the teardrop design excited the public, this won't.
Galaxy SIII is the new hot phone and Apple has to come up with something that LOOKS better than it, now that they're mainstream. Joe Public has to be able to walk into a store and look at Samsung, and realise iPhone is better - on sight alone, because the price will be higher and salespeople get better kickbacks from Samsung.
Foxcon's boast that the next iPhone will blow Samsung out of the water sounded more like Microsoft's "If you think iPhone is great, wait 'till you see Windows Phone" - misguided B.S.
All the new ads on television (Australia) feature Galaxy SIII running the advertiser's Android app. iPhone is so yesterday. These "leaked" parts won't win over the public. Die hards will buy iPhone, but it's not hot anymore - despite all the measured anticipation.
Anticipation for the next iPhone will only translate into sales if it lives up to the public's expectation, which is much higher than the nerds here.
Apple has turned into blockbuster mentality - build expectation, sell a bundle the first weekend and hope the product has got legs to last to the next weekend. I wouldn't have said this in the past, but now that Apple has lost the lead, in the public's imagination, it's come down to this