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Apple makes a lot of prototypes and small batches to test. That's why we see these rumors of products. We won't see both LED and OLED versions of the same model, just like we didn't see single and dual camera versions of the iPhone 7+ model.
 
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Given all of the damage control Phil Schiller is doing with the MacBook Pros, I have zero confidence that these new iPhones will contain anything revolutionary over this year's models. Apple doesn't innovate anymore, Apple iterates. Tim Cook has no product vision, he is a spreadsheet-monger.

Apple's days are numbered.

Luckily Apple isn't a one man show and there are lots of ideas people there.

Or are you crediting Tim Cook for Continuity, Apple's leading chip design, the beautiful Apple Watch bands, etc?
 
I don't like this. I wish they could do an iPhone mini (SE), iPhone, and iPhone Plus. All with the same specs. Screen size shouldn't dictate features.
 
The thing I find disapointing is the physical size of the device seemingly dictates the feature set, with the larger devices getting the better, more advanced features (dual lens camera, OLED).

Many people want high end features, but are not interested in a larger physical form factor.

I agree. All phones need the same feature set options.

I finally took the plunge this year for the 7 Plus, but I'm still not sure about the size (not used to it yet).
But I don't know if I'd want to give up the dual cameras (which I am used to!).

Maybe I'll feel different when my next upgrade time rolls around. But I got used to the size of the iPhone 6s pretty quick (after leaving the 5s).
 
Oh just shut the hell up! Can't you see that what that guy Wu Tang said perfectly supports the narrative I'm pushing? If he said it, and it makes my point more relevant (in my mind), then ipso facto, post ad hoc infinitum, e pluribus unum, rock crushes scissors, it's 100% fact. There is no denying this. If it turns out not to be true, it can only be a Bilderberg conspiracy... and I'm most likely dead. Avenge me.

I got far to far into this post before I realised it was satirical. Bravo, sir.
 
I think they should. Those of us who want a special iPhone that stands out from the crowd will pay a premium for it. So many iPhone users now means we're less special. This is a chance for us to be special again.

If you want to be special, do something that a kid with rich parents couldn't mimic in an instant.
 
Starting at only 999 Euro for 32GB

Apple has become really strange ...

"sure, lets talk one hour pretty much only about how incredible amazing the new touch bar on the new MacBook Pro are" ... but sell one without it

"Lets talk an assumed hour about how incredible their new display is" ... but only sell it with one model

They basically keep contradicting themselves saying their base models are crap or other way to put it ... they think their customers (me included) are stupid!
 
Please no. I want to go back to the smaller size iPhone, but if it doesn't have OLED i'll pass. That or the Plus needs to be significantly smaller (less bezels all around.)
 
Unless LCD is being done as a lower cost model I'm not sure why they would do this

Not an issue for me as I clearly will be buying the OLED 5.5 or 5.8 if it's bigger
 
OLED only available on a Premium 5.5" iphone? Sounds like a $1,000 Price tag for a $128GB while keep milking the cow with LCD displays on the other models... I hope this is just a rumor and not the real plan.
 
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We know an OLED pixel uses no power when it is totally black - off. But do they use less power for dark gray as opposed to bright white? Or is it all or nothing..

All or nothing. Black means the pixel is off. Anything other than black requires the pixel to be on.
 
3 different screens x 5 different colors x 3 different storage configurations = 45 different iphones

So, that was the meaning of "Think Different" ad..?
 
Product Line-up is now a huge mess.

In fact, it's like how Apple was before Steve Job's return

While I 100% agree, you also have to realize that it's also a completely different company than before Job's return.

A company that's running on fumes and struggling to exist absolutely 100% needs to eliminate and focus. A company that makes over $200 billion a year and is the largest company in the world has a lot more room (even need) to diversify. If your always putting all of your eggs in one basket the risk is huge. For a small company, the risk/return ratio is good. For a ginormous company, that risk/return ratio is not so good.

So I don't have a problem with Apple expanding their product line up. They should do that. Of course they should also do it well. I agree that their MacBook lineup is getting a little messy... the iPad lineup is also a little messy (especially with the naming/numbering conventions)... But expanding into more areas can be a little messy initially during transitions. I'm not saying they couldn't be doing better.

The thing I worry more about than the messy product lineup is the products themselves. And because of that, I feel less confident about Apple moving forward. I'm all-in on the ecosystem right now, but I've got my eyes right on the competition.
 
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This nonsense about a mega-premium OLED model needs to stop. Apple didn't become great by making cheap products with a few premium lines. All Apple products used to be premium. They cost more but were actually a good value.
 
Product Line-up is now a huge mess.

In fact, it's like how Apple was before Steve Job's return

Well... Apple is a much bigger company now than when Steve returned.

They literally have a billion customers today.

Apple can't make just one phone anymore. The days of "one size fits all" are over.
 
While I 100% agree, you also have to realize that it's also a completely different company than before Job's return.

A company that's running on fumes and struggling to exist absolutely 100% needs to eliminate and focus. A company that makes over $200 billion a year and is the largest company in the world has a lot more room (even need) to diversify. If your always putting all of your eggs in one basket the risk is huge. For a small company, the risk/return ratio is good. For a ginormous company, that risk/return ratio is not so good.

So I don't have a problem with Apple expanding their product line up. They should do that. Of course they should also do it well. I agree that their MacBook lineup is getting a little messy... the iPad lineup is also a little messy (especially with the naming/numbering conventions)... But expanding into more areas can be a little messy initially during transitions. I'm not saying they couldn't be doing better.

The thing I worry more about than the messy product lineup is the products themselves. And because of that, I feel less confident about Apple moving forward. I'm all-in on the ecosystem right now, but I've got my eyes right on the competition.

Except the state of the Mac lineup suggests that Apple lack the required focus. The lackluster iPhone 7 sales beg the question of Apple's ability to focus.

The iPad lineup is a confusing mess which seems intentional since it distracts from the significant price increase of the latest iPad model.
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I think they should. Those of us who want a special iPhone that stands out from the crowd will pay a premium for it. So many iPhone users now means we're less special. This is a chance for us to be special again.

LOL.
 
I'm asking myself a question – wasn't one of the Apple's key to the success to always sell the best products they can make in that time period?

Apple's product line is really a mess. I understand they want to offer customers some "cheaper" products, but I think it could be done just by not making the newer products more expensive.

iPhone Mini
iPhone
iPhone Plus

iPad Mini
iPad
iPad Plus

Macbook
Macbook Pro

Mac Mini
iMac
Mac Pro

Isn't that simple? Similar design, same features, little more power for the bigger devices (because of the screen etc.)

That was how Apple was thinking five years ago... and this is Apple right now:

For example – iPad gets updated with True Tone display. Why not update all of the iPads with True Tone display? Why release one iPad in November, one in March?

Another example: iPhone got Touch ID 2.0 in September 2015, so why not refresh all iPads with Touch ID 2.0 in the next cycle? Not just one, all of them. Apple has the technology for Touch ID 2.0, the price difference between 1.0 and 2.0 is like $1 (maybe less), so where is the problem?

Keep it simple. 3x keynote per year, all devices get refreshed. Everybody wins.
 
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