The issue I see is that these other companies still completely fail to make iconic products.
The iPhone is an iPhone. Prior to the iPhone, nothing else resembled it. And it was just one product. There wasn't an iPhone that people would say "That's not an iPhone."
Nokia has now released two Lumia phones. Do they look like other phones? Kind of, but I'll give them credit for looking different from the iPhone. The real issue they have is that the two Lumia phones don't resemble each other particularly well. People can know what one Lumia phone looks like, but then see another and say "That's not a Lumia phone."
Furthermore, the model names are horrible. What the hell does 710 or 800 have anything to do with? They have the same processor and screen, it's just a different hard drive capacity (and camera quality), neither of which have anything to do with the chosen numbers.
If Nokia had truly learned, they would have settled on just one phone and released just that, and they would have slashed the number from the product name. They would have a single Lumia and that Lumia would be unmistakably a Lumia. No Lumia would be called anything but, and nothing else would be called a Lumia.
The iPhone is an iPhone. Prior to the iPhone, nothing else resembled it. And it was just one product. There wasn't an iPhone that people would say "That's not an iPhone."
Nokia has now released two Lumia phones. Do they look like other phones? Kind of, but I'll give them credit for looking different from the iPhone. The real issue they have is that the two Lumia phones don't resemble each other particularly well. People can know what one Lumia phone looks like, but then see another and say "That's not a Lumia phone."
Furthermore, the model names are horrible. What the hell does 710 or 800 have anything to do with? They have the same processor and screen, it's just a different hard drive capacity (and camera quality), neither of which have anything to do with the chosen numbers.
If Nokia had truly learned, they would have settled on just one phone and released just that, and they would have slashed the number from the product name. They would have a single Lumia and that Lumia would be unmistakably a Lumia. No Lumia would be called anything but, and nothing else would be called a Lumia.