People need to stop down-voting the OP for his opinions on the color temp of his display. The display in the picture is defective.
I got 2 iPads today. Both were the same model, I intended to return one of them unopened, but lucky for me I opened them both. After using every iPhone and iPad iteration since release, I have developed a consistent expectation what the iOS keyboard is supposed to look like. The instant the keyboard popped up to ask the wireless password during setup I knew something was "off"
I compared the 2 new iPads with my iPad 2. The iPad 2 has the coolest color temp of the three. One of the new iPads is warmer - this is what some reviewers have described as "pleasantly warmer". The other new iPad, the "off" iPad, is WAY warm. I don't mean warm for my tastes, I mean out of spec defective warm.
My wife shoots a full frame DSLR Nikon D700. I'm not the greatest at using her stuff, but the attached photos show as best I could the difference in the three. I just used the wide 24mm lens she had on so there is some bowing in the corners, but that isn't relevant here. The white balance is at least close enough that one can compare the three displays in relation to each other.
In all shots the order is from left to right:
- new iPad - "good" display
- new iPad - "bad" display
- iPad 2
The first shot is a control shot of sorts showing that I have them set at reasonably the same brightness. I set both the new iPads under the "&" in "Brightness & Wallpaper". I tried to do the same with the iPad 2, but it was so much brighter than the others at that setting it was going to make the exposure weird so I bumped it down a little. In lighter shades like this the dirty whites/greys show up WAY more than you notice warm colors on the home screen.
This is a shot of this thread. When I looked at the OP's pic of his bad screen on my bad screen I laughed out loud; it really is laughably bad in person.
This last one is the only one I needed to see to be out on this screen. The second that keyboard pulled up I knew that iPad was going back.
I really like the new iPad, but the screen that is in the bad one would have me heartbroken if I hadn't gotten an itch to just run to Walmart instead of waiting till 4:00 on the FexEx guy.
The OP needs to just return that iPad. I don't mean get it warrantied or have a genius argue over "within spec" or not, I mean take it the #@$@ back for a refund and buy another one. Hopefully there are enough good ones out there that it is not a huge issue.
If anyone out there is thinking about replying that I'm being picky - develop some standards for Pete's sake. If it's supposed to be silver and it's got a brown tint then it sucks. This is America, and in America when something sucks, you get your money back.