Tim Cook loves fragmentation because it means:Am I the only one who is worried about the upcoming fragmentation? They say it's a Premium iPhone. I thought we already have premium with premium prices? I have no doubt that this version will cost at least 1000$ which will be a ridiculous price.
Sad to see ongoing fragmentation of their products.
a) Opening more markets.
b) More money.
Just look at what he did after he took over. He almost immediately started work on the iPad mini and a year after he took over, the larger iPhones. The only lineup that's in the process of being simplified is the Mac lineup, but that's because Tim Cook couldn't care less. He really has no passion for a lot of Apples products.