It wouldnbe nice if things were actually that simple. The issue with this is that we often don't have supplynfor months. So we are taking an October release and yet it's not uncommon to have constraints well into the holiday. So then does Apple sell everything in January? How far do you keep pushing.If apple can't supply enough, maybe apple should build up a supply instead of rushing them for September. Start selling in October.
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There's also delivery to consider. It's one thing delivery 50 million phones over many months. It's another thing entirely attempting to deliver them all at once.