OLED iPhone 8 to Feature Curved Display and New Touch-Sensitive Technology

[GoodWheaties]

This is what Displaymate has to say about the iPhone 7 in comparison to all other smartphones.

The iPhone 7 matches or breaks new Smartphone display performance records for:

• The Highest Absolute Color Accuracy for any display (1.1 JNCD*) – Visually Indistinguishable from Perfect
• The Highest Absolute Luminance Accuracy for any display (±2%) – Visually Indistinguishable from Perfect
• Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) – Visually Indistinguishable from Perfect
• The Highest Peak Brightness Smartphone for any Average Picture Level APL (602 to 705 nits)
• The Highest Contrast Ratio for any IPS LCD display (1,762)
• The Lowest Screen Reflectance for any Smartphone display (4.4 percent)
• The Highest Contrast Rating in High Ambient light for a Smartphone for any APL (137 to 160)
• The Smallest Color variation with Viewing Angle

Don't get me wrong though, I'm not bashing anyone or praising Apple for that matter, I'm just saying that for me colour accuracy is important and I'm still waiting for an OLED display that is as good as what I need. I'm sure it will be sorted eventually. Also, a lot of the time with android phones the over saturation is a deliberate thing to fool customers into thinking the screen is "better" as it is so vivid and vibrant. That's all fine for playing games etc but not for professionals who require a phone that also serves as a tool.

If color accuracy is super important to you than iPhones are definitely the way to go. As of now, Android has no color management (source AnandTech) so even with a perfectly calibrated screen the OS has no way of making sure that those colors are displayed correctly on another screen. iOS simply has a serious advantage in this area.

 

[Sedulous]

Both technologies have advanced to the point that I don't think it matters much. Kind of like the cameras in most flagship smartphones too. OLED used to have bad burn in issues and oversaturated colors. LCD used to have poor contrast ratio and bad power efficiency. Apple could've gone OLED a few years back but they withheld for supply and design reasons. I honestly think if they don't tell anyone which they go with, no one will notice or care much...except pixel peepers on forums.

You are right in that technology generally improves. Yet even the newest OLED still suffers from burn-in, color shifting, under-performs in daylight, and is less power-efficient than LED when displaying bright colors. These are trade-offs that make me less eager to see OLED on iPhones. OLED is a great technology but that doesn't make it greatest for everything.

 

[PLondon]

Respectfully, I will say you didn't know how to use that S7 Edge. Samsung has had, according to Displaymate, the best screens for the last few years; regardless of LCD or OLED tech. They have 4 different modes for differing user tastes. The two that may have been of interest to you are Basic (color accurate) and AMOLED Photo (larger RBG Color Gamut and subsequently moved on to P3).
As a photographer you very well know, if you don't know how to use your tools properly then you won't get the desired results. That doesn't mean something's wrong with the tool. The color issues have largely be solved.

Respectfully, I tried all the settings. None came as close to accurate as the iPhone 7, but you are right Samsung are getting there and the technology is improving all the time. I do know how to use my tools but to be honest, I shouldn't have to fiddle with a bunch of setting to get my screen right. Also by allowing users to fiddle with their screens no content creater can be sure that what he makes is what the viewers see, that's why we have standards to try and ensure that things look the same no matter where it is viewed. Your smartphone screen should just work and be correct out of the box. The issue have been largely solved and one day all screens will be spot on, in the meantime there is a host of flagship phones on the market with rubbish colours. I just hope that Apple will not fall into that category when they change to OLED screens...

 

[macTW]

What's the point of the curved display? Doesn't seem like this type of curve has a point.

 

[cracksoup]

It's getting really worrying with this so called "premium model" rumors. It's getting to a point where I start to believe the rumors, because nowadays they are mostly right even 10 months before the release. I'm already finding it hard to justify the price tag of the 64GB iPhone 7+, if they're going to increase the price even further, this is another letdown price wise from Apple.

 

[satchmo]

I'm already finding it hard to justify the price tag of the 64GB iPhone 7+, if they're going to increase the price even further, this is another letdown price wise from Apple.

One way Apple might lower their prices is if people stop upgrading every time a new iPhone is introduced. We know economies of scale isn't lowering the price.

 

[44267547]

Thanks for the compliment. As for reliance, I'd say it depends, but primarily sybiotic. Apple's move to TSMC for chip fabbing has reportedly led Samsung to put it fab up for sale. In other areas, where Apple has tried to divest itself of Samsung there have been either supply constraints and/or component reliability issues. Supply chain is a beast that can't really be summed up in a forum post. I don't know how many Samsung components are in each Apple product. I do know it varies by several factors including product, configuration, and region. Yes there are Samsung components in Macs. Apple has many competitor/component suppliers. If interested you can always look at their supplier list. You'll find a few familiar names there. Who can provide components in the required quantity with the requisite quality at the right cost. That's who gets Apple's business.

Did you mean 'Symbiotic?' What most don't understand or realize is how many of these electronic manufacturers actually use each other's components. For example, Samsungs new SUHD 4K Quantum Dot 60" uses a Sharp display. Where as already stated, Apple uses Samsung components or vice versa. It's not uncommon. That said, Samsung uses their own chipsets in their TV's. Just because the manufacturer uses other competitor parts, doesn't necessarily mean they are carbon copying each other's design implementation. Seems to be a misconstrued ideation on here that Samsung copies Apple or what have you, when in fact, they are vastly different with various form factors, but share similar components.

 

[mac_in_tosh]

I explained the joke for you guys. Re-read it

Oh. Ha.

 

[apolloa]

It doesn't matter who's first, what matters is who makes a better product.

If your not an Apple fan, why are you on this board?

I like Apple products, I dislike the arrogant fans who constantly accuse Samsung of copying Apple rumours...

And did I claim I disliked Apple in any of my posts you quoted? No, you just gave the usual default reply to someone who talks out about Apple fans on here, I guess that makes you one of them who accuse Samsung of copying rumours then...

And you also made the other default Apple fan comment, the good old it doesn't matter who's first, what matters is who does it best, that comment is only apparently applicable UNTIL Samsung include a feature that has been mentioned in Apple 'rumours' because then all of a sudden it MOST CERTAINLY DOES MATTER WHOS FIRST!
The hypocrisy is facinating to read as it's so rife.

Now I'll await the accusations of being a Samsung fan or employee.....

 

[JohnApples]

It's getting really worrying with this so called "premium model" rumors. It's getting to a point where I start to believe the rumors, because nowadays they are mostly right even 10 months before the release. I'm already finding it hard to justify the price tag of the 64GB iPhone 7+, if they're going to increase the price even further, this is another letdown price wise from Apple.

I wouldn't be too worried about it, at least not yet. There were quite a few rumors a month before the 7 that claimed we would see a "Pro" version above the Plus, and that never came to be.

Anything's possible at this point, but if I had to guess, I'd say that we'll see a 7S next year and this curved, OLED phone the following.

 

[Paul6s]

Keeping the iPhone 7 series for next year will in reality mean that they will continue to make a profit on the same design we had since 2014. Also just wait and see at the end stories will leak out from suppliers about the oled displayed not being ready until 2018 due to supply constraints.

 

[apolloa]

I wouldn't be too worried about it, at least not yet. There were quite a few rumors a month before the 7 that claimed we would see a "Pro" version above the Plus, and that never came to be.

Anything's possible at this point, but if I had to guess, I'd say that we'll see a 7S next year and this curved, OLED phone the following.

I'd go with that currently. No idea what they would give to a 7S though bar more power.

 

[citysnaps]

What's the point of the curved display? Doesn't seem like this type of curve has a point.

Curved displays are something that appeal to typical Samsung phone purchasers. Gimmicks to show your phone is more bad-ass than the next guy's.

Also likely popular with those who (used to) put large spoiler wings on their Honda Civics along with go fast VTEC stickers. And oversized mufflers with 5" exhaust tips that makes your Civic sound like a can of angry bees when you step on the accelerator.

All show and no go, just like a curved display.

I'd be shocked if Apple goes with a curved display; most of their customers are out of high school and/or past their early 20s.

 

[JohnApples]

I'd go with that currently. No idea what they would give to a 7S though bar more power.

Yeah, I'm curious as to what they would put in a 7S as well save for the speed/graphics/camera bumps. Maybe upgrade everything a bit, and try to spin the rumored wireless charging as the killer feature?

If you think about it, the 6S did pretty much just that but with 3D Touch instead.

 

[TrueBlou]

I'm looking forward to seeing what's in store next year. As much as I still love the design of the iPhone 7, after 3 years of basically the same design I'm looking forward to something fresh.

I love the look of a completely bezel free device, from the renders I've seen, but if they do go that way I just hope their palm rejection is up to scratch. Especially if the screen curves round the sides. Though based on my iPad Pro experience I expect it will be.

I do hope it's more than just a new screen and more powerful internals though. I'd like to see them finally add wireless charging, maybe "borrow" some software features from other manufacturers. Like face sensing, for things like only illuminating the screen when you're looking at it, only show your messages on the lock screen if it detects that it's your face and so on.

 

[DUIduckSAUCE]

If you want the Sammie display you have to get the larger phone.
[doublepost=1482098799][/doublepost]

Whenever I see someone with an Samsung Edge, it kind of looks weird to see the display extend around the bezel. Seems to have no purpose at all? It appears to exists only because it was rumoured that Apple was working on curved glass and Samsung wanted to be first? Funny thing is, Apple's curved class only ended up at their new campus..

I'm sure when apple does it, it will be magical.

 

[Brandhouse]

... but the source notes that Apple may ultimately choose not to adopt the technology.

Get out-of-jail- card for a rumour you make up and you believe in horoscopes.

 

[wigby]

You are right in that technology generally improves. Yet even the newest OLED still suffers from burn-in, color shifting, under-performs in daylight, and is less power-efficient than LED when displaying bright colors. These are trade-offs that make me less eager to see OLED on iPhones. OLED is a great technology but that doesn't make it greatest for everything.

Apple made many trade-offs in using LCD as well over the years but in the end, the only factor that matters is can they yield enough displays to meet demand on launch day. No other company has nearly as much demand as Apple in such a short window so unfortunately, that factor outweighs all others.

 

[69Mustang]

Respectfully, I tried all the settings. None came as close to accurate as the iPhone 7

You should probably preface this with "in my opinion" since it's subjective and only applies to you. Objective empirical data says otherwise.

...but you are right Samsung are getting there and the technology is improving all the time. I do know how to use my tools but to be honest, I shouldn't have to fiddle with a bunch of setting to get my screen right.

Fiddle. Hmmm. Fiddling seems like it would entail adjusting color balance, brightness, contrast, etc., not clicking one button to change the color profile. Let's not make it out to be some sort of Herculean endeavor.

Also by allowing users to fiddle with their screens no content creater can be sure that what he makes is what the viewers see, that's why we have standards to try and ensure that things look the same no matter where it is viewed.

It's not about the content creator. It's about the user. That's why TV's, monitors, laptops screens, and some phones allow for adjustments. It's the very reason the iP7 has 2 screen modes: sRGB and P3. Samsung just happens to have 4 modes. No appreciable difference 'cept the number of modes. Screens aren't uniform in their accuracy out of the box either. That's why a lot of them have to be calibrated properly for accuracy. Being a photographer, you'd probably know that better than I would.

Your smartphone screen should just work and be correct out of the box. The issue have been largely solved and one day all screens will be spot on, in the meantime there is a host of flagship phones on the market with rubbish colours. I just hope that Apple will not fall into that category when they change to OLED screens...

The screen should suit the preferences of it's owner. If Apple does employ OLED screens, it's my hope they do offer several color profiles for customer preference. If I like one mode and you like another, neither preference would affect the choice of the other. Limiting something because "I don't like it" seems... limiting.

 

[DUIduckSAUCE]

Curved displays are something that appeal to typical Samsung phone purchasers. Gimmicks to show your phone is more bad-ass than the next guy's.

Also likely popular with those who (used to) put large spoiler wings on their Honda Civics along with go fast VTEC stickers. And oversized mufflers with 5" exhaust tips that makes your Civic sound like a can of angry bees when you step on the accelerator.

All show and no go, just like a curved display.

I'd be shocked if Apple goes with a curved display; most of their customers are out of high school and/or past their early 20s.

I think you have it backwards.i have never met someone who bought a Samsung phone as a fashion accessory. I do know many who have iPhones because they are fashion accessories.

 

[Sedulous]

Apple made many trade-offs in using LCD as well over the years but in the end, the only factor that matters is can they yield enough displays to meet demand on launch day. No other company has nearly as much demand as Apple in such a short window so unfortunately, that factor outweighs all others.

Other than LCD, what other options were there? CRT?

 

[citysnaps]

I think you have it backwards.i have never met someone who bought a Samsung phone as a fashion accessory. I do know many who have iPhones because they are fashion accessories.

Nope. Not my experience from anyone I know.

However, from many of the commenters here, though, a curved display and Samsung having it, seems to be a huge deal.

Stupid... You won't be seeing that on an iPhone.

 

[WRChris]

Curved displays are something that appeal to typical Samsung phone purchasers. Gimmicks to show your phone is more bad-ass than the next guy's.

Also likely popular with those who (used to) put large spoiler wings on their Honda Civics along with go fast VTEC stickers. And oversized mufflers with 5" exhaust tips that makes your Civic sound like a can of angry bees when you step on the accelerator.

All show and no go, just like a curved display.

I'd be shocked if Apple goes with a curved display; most of their customers are out of high school and/or past their early 20s.

Those kids in their civics are funny. I enjoy burning them with 400 awhp and a giant spoiler. Just a different kind of sound coming from my 4 in turbo back exhaust. Not fart canning here haha

I know that's not relevant to anything but it put a smile on my face.

 

[macTW]

If you want the Sammie display you have to get the larger phone.
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I'm sure when apple does it, it will be magical.

Probably. But that's because most things Apple does, when it "copies" other competitors, it does much better.

 

[ardchoille50]

It doesn't matter who's first, what matters is who makes a better product.

If your not an Apple fan, why are you on this board?

I don't recall reading any rule which implied that only Apple fans were permitted to post on this board. As far as I know, everyone is welcome here so long as they abide by the pertinent rules.