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1. Cost of goods sold reduction. You have to remember this is a public company and profitability is the number one concern for the "owners." Thinner computers use fewer raw materials to produce computers with. This allows apple the advantage of maintaining price points, retaining product line margin. In some cases apple might be able to reduce selling prices on products and not erode too much off their margin too.

In the UK, the company which popularized the home PC was not IBM, but Amstrad. The boss there, Alan Sugar (yes, him off the Apprentice) looked at the way the hard disk was fitted into the PC (four screws - one at the front, one at the back on either side) and had them remove two screw so one side had 1 screw at the front, and the other side had one screw at the back. This didn't cause any stability problems, but saved 2p per machine. One million machines sold later and you've increased your profit by 10 grand.

So in principle I agree with your hypothesis, but when it comes to case manufacture, you're talking about retooling the production line... to do this merely to have a slightly thinner iMac (which would not be a reason for 50% of the current iMac owners to upgrade, really) seems a little over the top, maybe? I'd expect some sort of killer new function to be the selling point, and the thinner enclosure to have been put in as added value.
 
Exactly as I said. Many applications have recently, in the past year or two, have changed their main focus to Dual Core. It won't be for another three years or so until they focus on Quad Core.

Yes, but if you need to run two dual dual-core apps at the same time, a dual core machine won't cut it.

I have a Power mac G5 with 4 cores. It's great but it's too noisy and power hungry. I would like to replace it with something more efficient, but using 2 cores at work and 4 at home has shown me that I really can't work as I'd like with just 2 cores.

It took me 2 years to pay off that PM, which came it at about 6 grand. I'd like to part-ex it (PowerMax offered $1600) against an iMac or Mac Mini ideally. I don 't need 6k of Mac any more.

The PM was used 8-12 hours a day, 5 days a week, as my full-time work machine. Now I have a day job, I want something a little less industrial to sit in the spare room and be used for contract work 3-5 hours per day, maybe twice/three times a week.

So a Mac Pro is overkill, don't you think? I don't see why, four years after the release of the Mac I have, the consumer level machines haven't caught up with a machine that is, according to Apple, an old unwanted technology, no longer supported, yet it craps all over anything below $2500 in their line-up.

The consumer doesn't know what they want, true. And MacRumors forum readers are never happy with what's on offer (including me)... But the moment Apple come up with a four-core desktop they'll be telling us how wonderful it is to have four apps at full speed simultaneously and the naysayers in this thread will be drooling and running to get one.
 
Aaahhh!

This is driving me nuts! I'm a newly converted PC-to-Mac girl and I want to order a 13" MBP, but keep waiting for this release. Should I just bite the bullet and order one? This is killing me! lol! :eek:
 
This is driving me nuts! I'm a newly converted PC-to-Mac girl and I want to order a 13" MBP, but keep waiting for this release. Should I just bite the bullet and order one? This is killing me! lol! :eek:

I believe that this update applies only to iMac and the MacBook.
 
Interesting call with the UK Apple sales team.

Asked about 24" Imac 3.06 with no extras and shipping and delivery times. Guy told me 3-5 working days for shipping and a further 5-7 working days for actual delivery.

So if I bought now i would receive my machine sometime around the 17th at the earliest and 23rd at the latest.

I asked about updates and he said he had heard rumours as well but couldn't confirm. He did however say that it might be worth waiting until next week before I order. He also said that there were stock shortages, hence longer delivery times but he couldn't say why.

Not much information from this but interesting all the same. :):)
 
the 13" MBP has just had an update has it not. All info is pointing to a iMac, mac mini and MB update

But with apple its anyone guess right now
 
This is driving me nuts! I'm a newly converted PC-to-Mac girl and I want to order a 13" MBP, but keep waiting for this release. Should I just bite the bullet and order one? This is killing me! lol! :eek:

can't see MBP being updated, hope they don't as only got mine at end of June. :):)
 
Did not know that! Thanks for the tip!

In the UK if a new version is released with 28 days of you receiving your machine they will exchange it.
Thats what happened with me and my MBP. Bought it middle of May and new version released with price drop 8th June. Exchanged it and got the monetary difference back. Was well pleased. :):)

Also just returned my iMac after 14 days because of all these rumours. In UK we don't pay a restocking fee, not sure about anywhere else though
 
In the UK if a new version is released with 28 days of you receiving your machine they will exchange it.

Ooh, brilliant. I didn't know this. I was hesitant to get a MBP because of the possibility of a small bump or somesuch, which'd just make me go into a huff. Hurrah, Friday it is, then, while confirming I can get a replacement if I need to.

<Dances>
 
Ooh, brilliant. I didn't know this. I was hesitant to get a MBP because of the possibility of a small bump or somesuch, which'd just make me go into a huff. Hurrah, Friday it is, then, while confirming I can get a replacement if I need to.

<Dances>

Check with the store manager where you want to buy it.

Both Regent street (for my iMac) and Bluewater (for my MBP) Apple stores have confirmed this to me. Always advisable to check with a senior member of staff or store manager though. :):)
 
Check with the store manager where you want to buy it.

Both Regent street (for my iMac) and Bluewater (for my MBP) Apple stores have confirmed this to me. Always advisable to check with a senior member of staff or store manager though. :):)

If this is true then its at least one good thing about being an UK apple customer :D (Not the prices though) :)
 
I think the updates are really imminent. I believe next week. I cannot see Apple choosing the same week as the W7 launch. It seems to take too long to wait another three weeks. Furthermore, the dates of Apple events / releases are very similar to last year. Last year it was on October 14, so that's a possibility for this year too. The invites were only sent out on the Friday before...

Looking at the keyboards in the Dutch Apple Store, every day more wireless keyboard layouts (languages) ship in 1-2 weeks. In the Canadian Apple Store not a keyboard or mouse ships within 24 hours.

In the American Apple Store the iMac is showing 1-3 days shipping. This never happens to a product at this time in the lifecycle unless it is replaced.
 
In Italy a big tecnology chain store (Mediaworld) is now offering white macbooks for 799€ (1.175$, the normal price at Apple Store is 1.396,5$)....new Macbooks are coming....
 
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