I called it in the last thread
This is quite entertaining. Some of you react as if Palm has personally robbed your home

All this talk about illegality, morals and FUD about poor sales is hysteria to sort of make yourselves feel better about Palm's moxie. It sort of reminds me of the unlocking days when these same vocalists proclaimed that Apple would stop it with this update yaydyayda. here we are years later and unlocking is still a cake walk.

/ATT had to change their business model to really combat it.
My G/F had a hardware issue with her Palm Pre and brought her phone in and they replaced it on the spot. When we had iphone 3Gs we both went through multiple handsets as well. Similar no hassle exchange. What's the big deal?
When you consider that the Pre is selling well on one of the most unpopular carriers in the US and expected to be released on Verizon, AT&T and overseas shortly, one can safely say that this device has been a hit for Palm.
Palm decided it's worth it to keep issuing software updates to maintain iTunes compatibility. Shrewd because it keeps them in the news and forces apple to risk negative media coverage while utilizing resources to update iTunes on a faster cycle than they'd like. Moreover, apple risks annoying their own iTunes users who have to constantly update their software to break the syncing with other devices.
Despite what the vocal zealots may dream, I doubt any Pre users will be returning the device based on temporary iTunes incompatibility. Users simply dont have to update their iTunes and they are insured synchronization. Pre owners can continue to sync their devices or revert back to the last functional release. Apple is well within their rights to continue to break the syncing, but the question is will it be worth putting in the effort.