I'm really rather shocked by how bad Passbook really is... after the keynote, this was my family's "killer feature".
My wife and I thought that we would have a list of "Passbooks" to pick from, which at first glance is what we expected (once we did the date trick, of course.. which is a whole other story). When we downloaded the MLB app, it said that it only works at a few parks (none of which are close to us). We downloaded the Ticketmaster app and none of the venues that use Passbook are close to us. Really the only one we got to work was Walgreens and Sephora. I never could figure out Fandango.. We eventually got Target's to work too after 10 minutes of research, but geez... I guess I was expecting something completely different with Passbook.
What I expected:
-Download the "passbook" for whatever store you want. Pick from a list.
-Sign in to your store's account and pull down your card.
1) You shouldn't have to download and store any app at all.
2) AT LEAST have the apps on board by launch time that were showed at the Keynote... starbucks anyone?? Hell, right now on apple.com, they are showing off the starbucks card front and center!
I haven't even tried Apple Maps yet. From what I can tell, that's probably a good thing.
But hey, I can post directly to facebook from the notification center! woohoo! /s